Serena Ponomarev
Toronto,ON
Summary
A result-driven Senior Marketing Manager with a proven track record in developing and executing comprehensive marketing strategies. Adept at driving brand growth, new customer acquisition and extending customer lifecycle through innovative 360 marketing campaigns. Leads cross-functional teams in creative development, fostering collaboration and synergy to deliver compelling marketing assets across diverse channels.
Overview
12
12
years of professional experience
Work History
Sr. Marketing Manager
Lorex Technology
Markham
10.2018 - Current
- Develops and implements innovative Go-to-Market Marketing strategies to align with business goals and targets by leveraging market insights and channel utilization
- Leads brand marketing and orchestrates 360 marketing campaign, tailoring strategies to diverse categories and customer segments
- Leads creative development and product positioning, directing design and execution of compelling assets across retail and online ensuring a cohesive and impactful brand presence
- Manages public and media relations and creates strategic media messaging for product launches and brand initiatives. Source and directed key targeted influencers, leveraging catered content to amply brand messaging resulting in target segment engagement.
Marketing and Community Development Manager
FitRep
08.2016 - 09.2018
- Led product marketing strategy development formulating, executing and implementing marketing campaigns for launches
- Created comprehensive brand identity and led creative development for unique market position
- Formulated and executed strategic brand awareness and outreach campaigns, leveraging social platforms to expand brand ambassador program, fostering community growth through effective onboarding and engagement initiatives
Account Executive
Drive Agency
09.2014 - 08.2016
- Managed client accounts and relationships, developing and executing strategic marketing campaigns ensuring alignment with client’s objective delivering impactful and measurable results
- Executed compelling creative marketing proposals and programs to meet project targets and identified market opportunities for growth
- Executed Conceptualization and creation of sales center design and point of purchase displays, seamlessly blending functionality and aesthetics to enhance customers engagement to drive sales performance
Public Relations Consultant
Brandon Communications
09.2011 - 09.2014
- Crafted compelling media narratives, editorials and feature messaging aligned with client objectives. Produced effective press releases and articles for diverse and segmented platforms, boosting brand awareness and positive audience perception
- Successfully pitched media articles, tailoring content to align and resonate to identified target segment, resulting in featured placement in reputable publications
- Wrote and executed crisis communication material, navigating dialogue to mitigate potential reputational risks
Education
Master of Arts - Communications And Public Relations
The University of Queensland
Queensland, Australia 06-2010
Bachelor of Arts - Communication
St. Francis College
New York, NY06-2008
Skills
- Channel Marketing
- Social Media Marketing
- Retail Marketing
- Marketing Campaign Management
- Public and Media Relations
- Project Management
- Go-To-Market Strategy Development
- Market Analysis
Timeline
Sr. Marketing Manager
Lorex Technology
10.2018 - Current
Marketing and Community Development Manager
FitRep
08.2016 - 09.2018
Account Executive
Drive Agency
09.2014 - 08.2016
Public Relations Consultant
Brandon Communications
09.2011 - 09.2014
Master of Arts - Communications And Public Relations
The University of Queensland
Bachelor of Arts - Communication
St. Francis College
Similar Profiles
Serena PonomarevSerena Ponomarev
Sr. Marketing Manager at Lorex TechnologySr. Marketing Manager at Lorex Technology
STEVE COHNSTEVE COHN
Key Account Manager at Lorex Technology IncKey Account Manager at Lorex Technology Inc
Michael AdebolaMichael Adebola
CCTV Technician AACESS CONTROL ACCESS POINT at LOREX TECHCCTV Technician AACESS CONTROL ACCESS POINT at LOREX TECH