Serena Len
Bradford,Canada
Summary
Adept at networking, cold calling and appointment setting. Successful career history increasing business and expanding operations. Forward-thinking and astute with history of developing progressive approaches and meeting dynamic conditions head-on and maintaining market position.
Overview
13
13
years of professional experience
Work History
Corporate Group Sales Manager
Hilton Garden Inn Toronto Airport
2016.09 - Current
- Business development and promotion of existing business through account management, prospecting within target market segments, solicitation and referrals
- Ensure highest quality of client satisfaction utilizing Delphi Sales and Catering to track, solicit, book and follow up on accounts
- Create and implement Sales action plan
- Maintain accurate records of customers with prompt follow up on all potential business
- Demonstrate strong negotiation skills in working out contractual agreements with potential clients
- Quote and negotiate rate and prices within established parameters
- Conduct site inspections and client visits, participate in familiarisation trips, and industry trade shows and assigned association memberships
- Collect market and competitive intelligence to assess and implement strategy and long term goals
- Maintain personal contact with negotiated accounts through regular sales calls to facilitate client comfort and relationship
- Responsible for corporate group rate agreements and corporate Requests for proposal
- (RFP) Keep client database up to date with recent activities, negotiated rates, address, contact information and booking statistics
- Promote cross selling within target markets
- Responsible for adherence to budgets including revenues and expenses
- Demonstrate effective use of available resources
- Submit expense reports in a timely manner
- Liaise with interdepartmental managers and supervisors on an ongoing basis and demonstrate an understanding of the impact of business decisions on operations
- Attend industry meetings / Trade shows as representative of Hotel as requested by Regional DOS
- Input weekly sales activities outlining all sales/catering initiatives into the Delphi and Sales and events.
Corporate Group Sales Manager – Airport Cluster
Radisson Suites and Hilton Garden Inn Toronto Airport
2016.09 - 2017.05
- Building and maintaining strong relationships with existing and new clients
- Solicitations of new business that will achieve revenue goals
- Participate in Trade Show, Industry events and Client Initiatives
- Issue proposals, contracts, negotiate and closes business
- Manage and service key clients as well as prospect potential new clients
- Negotiate prices, prepare accurate quotes and then confirm by written contracts
- Prepare Banquet Event Orders, issue updates and distribute in a manner that ensures that all affected parties have the information that they require to execute the event seamlessly
- Regularly update forecasts to ensure financial accuracy
- Attend and represent the hotel at industry/community events and meetings
- Maintain the high quality of Catering/Convention standards set by Silver Hotel Group
- Outline all details of catering events in the form of BEO’s and other reports to provide timely information to hotel departments regarding set-up, purchasing, and scheduling needs.
Sales Manager
International Plaza Hotel + Conference Centre Toronto Airport
2015.09 - 2016.05
- To wage a direct sales campaign against the Tour & Travel market including travel agencies, wholesales and tour operation
- Identifying, prospecting, targeting and securing business
- To develop and maintain an effective solicitation function, measured by the number of prospects generated, resulting in a qualified approach to the respective accounts
- To administer bookings in strict conformance policies - Prospect/tentative/definite protocols
- Establish appropriate credit with each negotiated Group/Client
- Organize Tour & Travel Sales Blitz
- Conduct Site inspections to prospective Group/Clients
- Organize Appointments for Sales Drop Off.
Sales Coordinator
International Plaza Hotel + Conference Centre Toronto Airport
2015.02 - 2015.08
- Trained in Opera
- Booking rooms for 433 room hotel
- Pull reports from Delphi – Marketvision
- Assist 6 Sales Managers with Proposal and Contracts
- Assist Director of Sales with Reports needed
- Daily Groups Pick up, Month End Reports
- Helped with Trade-shows booth
- Covering for the Tour Group Sales Manager
- Booking Group Tours with Travel Agencies and School Groups, Stopover Group.
Sales and Catering Coordinator
Homewood Suite by Hilton Toronto Vaughan
2013.04 - 2014.01
- Booked Events for meeting space of 2200 SQ
- FT
- Trained in ONQ and SalesPro
- Creation of Banquet Event Order’s, produce group booking agreements, proposals, meeting minutes and other correspondence
- Answer telephones, log and direct calls, take and relay messages and follow up as required
- Conduct site and tour inspections
- Follow up with clients for contract, proposals and rate agreements.
Sales Coordinator
Courtyard and Residence Inn by Marriott Mississauga/Meadowvale
2011.01 - 2013.04
- Pulling and make rooming list reservations, set up group/function account, process Groups Marriott Rewards Points and shop calls
- Trained in Delphi, Marsha and Fosse
- Produce group booking agreements, proposals, meeting menus and other correspondence
- Answer telephones, log and direct calls, take and relay messages and follow up as required
- Creation of BEO’s
- Conduct site and tour inspections
- Follow up with clients for contract, proposals and rate agreements.
Education
General Arts and Science Business Management Diploma - Business Administration And Management
Seneca College
North York04.2006
Skills
- Customer service expertise
- Brand Development
- Sales Strategies
- Sales Training
- CRM proficiency
- Relationship Building
- Decision-Making
- Business development and planning
- Sales Targeting
- New Business Development
- Networking skills
- Sales Presentations
- CVENT
- Meeting Broker
- Delphi/SalesForce
- OnQ
References
Available Upon Request
Languages
English
Full Professional
Timeline
Corporate Group Sales Manager
Hilton Garden Inn Toronto Airport
2016.09 - Current
Corporate Group Sales Manager – Airport Cluster
Radisson Suites and Hilton Garden Inn Toronto Airport
2016.09 - 2017.05
Sales Manager
International Plaza Hotel + Conference Centre Toronto Airport
2015.09 - 2016.05
Sales Coordinator
International Plaza Hotel + Conference Centre Toronto Airport
2015.02 - 2015.08
Sales and Catering Coordinator
Homewood Suite by Hilton Toronto Vaughan
2013.04 - 2014.01
Sales Coordinator
Courtyard and Residence Inn by Marriott Mississauga/Meadowvale
2011.01 - 2013.04
General Arts and Science Business Management Diploma - Business Administration And Management
Seneca College
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