Sequoia Mitchell
Victoria,BC
Summary
Ambitious, encouraging and detail-oriented General Manager of a multi-million dollar business. Over 10 years experience in sales, administration, and management.
Passion for driving sales and profitability through a customer centric workplace by building bench strength talent and exceptional team morale. Articulate and personable leader with a professional demeanor and a strong work ethic.
Overview
13
13
years of professional experience
Work History
General Manager
Gap Inc.
12.2021 - Current
- Forecast, organize budgets, reduce costs, oversee P&Ls and achieve sales budget to stay on track with growth plans for a high-volume retail store
- Maintain staff level of 20-30 associates and managers for optimal scheduling
- Initiate recruitment by reviewing resumes and employment applications, interviewing and hiring successful applicants
- Structure compensation according to market conditions and budget demands
- Leverage performance data to identify opportunities to drive key performance indicators, improve operations, target current business conditions and forecast needs
- Conduct quarterly employee performance reviews, deliver in-the-moment feedback and coaching. Issue corrective action and performance improvement action plans where necessary
- Implemented new customer rewards program; exceeded company enrolment goal by 35% in first month and effectively built customer loyalty
- Maximize efficiency by coaching and mentoring personnel on management principles, standard operating procedures, technology systems and company policies
- Put into effect new strategy for improving net promoter scores; increased score by 9pp in 3 months raising our full year net promoter score by 3pp
- Develop and maintain relationships with customers, staff, business partners and peers
- Execute new organizational and operational processes in stockroom to improve accuracy and productivity in product replenishment
- Use critical thinking to break down problems, evaluate solutions and make decisions that best support the business, customers, and staff
- Plan, prepare and execute store inventory counts
- Maintain store cleanliness and safety compliance to enhance customer experience and minimize risk
- Facilitate store meetings and emergency preparedness drills and training
- Oversee all areas of responsibility of retail operation including talent strategy, merchandising, and administration
Assistant Manager
Gap Inc
01.2017 - 12.2021
- Act as Leader on Duty and maintain strong presence on floor to build relationships with customers, support and develop team, and drive productivity and sales
- Uphold company customer service standards to provide customers with outstanding service and an inclusive, welcoming environment
- Train employees in product knowledge and selling techniques to meet customer needs and increase key performance indicators
- Oversee employee performance, correct problems and increase efficiency to maintain productivity targets
- Plan and maintain product presentation, marketing placement, fixturing and visual/window displays
- Establish and optimize schedules to keep coverage and service in line with forecasted demands
Inventory and Website Manager
Smoking Lily
04.2019 - 02.2020
- Quality-check, price, label, organize, and assign inventory for two brick and mortar retail shops and global website
- Lead and style weekly photoshoots with professional photographer for website and marketing content
- Collaborate on newsletters to update clientele on new product and brand information
- Report and file confidential records
- Update website photos, product and brand information
- Manage all customer inquiries through email and social media
- Fulfill online and wholesale orders
- Collaborate with production team to keep accurate list of available made-to-order styles
- Handle administrative aspects of sales by completing customer invoices for wholesale and custom orders, maintaining store inventory and accepting and processing customer payments
Keyholder
Gap Inc.
06.2016 - 01.2017
- Reconcile cash drawer at start and end of each shift, accounting for errors and resolving discrepancies
- Promote customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance
- Replenish sales floor merchandise and organize shelves, racks and bins for optimal appearance
- Mentor new team members on POS system operation, customer service strategies and sales goals
Sales Associate
Gap Inc.
02.2015 - 06.2016
- Greeted customers, helped locate merchandise and suggested suitable options
- Answer customer questions regarding sizing, store policies and proper care for merchandise
- Process product returns and assist customers with other selections
- Operate cash register for cash, debit and credit card transactions with excellent accuracy levels
- Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions
Keyholder
Sailor Jack Family Consignment
01.2009 - 01.2019
- Independently responsible for all aspects of retail store operation
- Sort clothing, toys, books, and infant equipment. Price and label on specialty computer software
- Effectively communicate information with bookkeeper regarding payable and receivables
- Train new staff
Education
Medical Terminology -
Vancouver Island University
Interior Design -
Pacific Design Academy
High School Diploma -
Victoria High School
Skills
- Business Leadership
- Recruiting; Taleo, Workday
- Maximizing Profitability
- Performance Management
- P&L Responsibility; Power BI
- Operational Efficiency and Safety
- Analytical and Critical Thinking
- Interpersonal Communication
- Problem-Solving
- Scheduling
- Strong Organizational Skills
- Understanding Customer Needs
Timeline
General Manager
Gap Inc.
12.2021 - Current
Inventory and Website Manager
Smoking Lily
04.2019 - 02.2020
Assistant Manager
Gap Inc
01.2017 - 12.2021
Keyholder
Gap Inc.
06.2016 - 01.2017
Sales Associate
Gap Inc.
02.2015 - 06.2016
Keyholder
Sailor Jack Family Consignment
01.2009 - 01.2019
Medical Terminology -
Vancouver Island University
Interior Design -
Pacific Design Academy
High School Diploma -
Victoria High School
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