A highly experienced SEO Analyst and Digital Marketing Executive with a 5-year proven track record of success. Proficient in managing and enhancing websites, analyzing traffic data, report generation and achieving KPIs. Adept at optimizing content for various platforms, implementing SEO strategies, and resolving online content issues. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Hi, I’m
Nikhitha RS
SEO Executive
Kitchener,ON
Summary
Overview
5
years of professional experience
6
years of post-secondary education
5
Certifications
Work History
Infospica Consultancy Services, India
SEO Analyst
11.2020 - 02.2022
Job overview
- Manage and maintain organization’s websites
- Monitor and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing website bounce rate, increasing dwell time or improving conversion
- Write and optimize content for website and social networking accounts such as Facebook, Instagram and Twitter
- Work on SEO of website pages
- Fix any errors or bugs in online content
- Edit and post content, videos, podcasts, and audio content on social media pages
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Acquire insight into online marketing trends
- Collaborate with designers to improve user experience
- Provide creative ideas for content marketing and update website
- Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, SEMRush, Screaming frog Ahrefs, Hubspot etc.)
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
Ayruz Data Marketing, India
Digital Marketing Executive
07.2018 - 11.2020
Job overview
- Monitor and analyze website traffic flow and provide regular internal reports
- Write and optimize content for the website and social networking accounts such as Facebook, Instagram and Twitter
- Work on SEO of the website pages
- Fix any errors or bugs in online content
- Edit and post content, videos, podcasts, and audio content on online sites
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 11%.
- Created email blast campaigns to target key customers.
- Coordinated with design and media teams to develop high-quality creative assets.
Oregon Technologies, India
SEO Analyst
10.2016 - 03.2018
Job overview
- Write and optimize content for the website and social networking accounts such as Facebook, Instagram and Twitter
- Work on SEO of the website pages
- Fix any errors or bugs in the client's website content
- Edit and post content on clients' social media pages.
Education
Conestoga CollegeKitchener, ON
PGDM from Strategic Marketing Communications
05.2022 - 12.2023
University Overview
University College of EngineeringKerala, India
Bachelor of Science from Computer Science And Engineering
05.2012 - 05.2016
University Overview
Skills
Redirect monitoring
undefinedCertification
Google Analytics Individual Qualification - 2023
Availability
See my work availability
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Timeline
Conestoga College
PGDM from Strategic Marketing Communications
05.2022 - 12.2023
SEO Analyst
Infospica Consultancy Services
11.2020 - 02.2022
Digital Marketing Executive
Ayruz Data Marketing
07.2018 - 11.2020
SEO Analyst
Oregon Technologies
10.2016 - 03.2018
University College of Engineering
Bachelor of Science from Computer Science And Engineering
05.2012 - 05.2016
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