Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Senthil Kalairaja

Sales Development/Account Management
London,ON

Summary

A motivated and results driven experienced sales professional with a proven track record of building qualified sales pipeline within net new and growth accounts for large enterprises and strategic accounts. Experienced in conducting market research and leveraging various communication channels to reach senior executives. Collaborative and intellectually curious with a strong track record of driving high growth for chemical and manufacturing companies. Proficient in critical thinking and adept at developing account targeting strategies to build qualified sales pipeline.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
7
7
Certifications

Work History

Enterprise Sales Development Representative

Anaplan Inc
London, Ontario
11.2021 - Current
  • Collaborated with Account Executives to develop targeted strategies for key accounts.
  • Initiated outbound calls and emails to connect with senior executives and build relationships.
  • Built and cultivated long-term quality relationships with over multiple prospects/ clients by addressing needs and providing value add to business.
  • Managed CRM database to track lead qualification and progress.
  • Implemented new lead generation strategies that lead to qualified pipeline by 43%: Conducted market research and utilized innovative prospecting techniques to identified and engage with potential customers, ultimately leading to uptick in sales opportunities.
  • Cultivated positive team culture that fostered collaboration, creativity, and motivation among peers, driving overall success in achieving organizational goals.
  • Maintained up-to-date knowledge on industry trends by attending relevant training sessions and webinars, applying insights to enhance sales performance.

Senior Business Development Executive

Beroe Inc
Chennai, India
07.2020 - 12.2020
  • Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
  • Prospected continuously for new potential customers and maintained robust conversion rate of 80% throughout financial year by exceeding sales goals.
  • Determined needs, delivered solutions and overcame objections through consultative selling skills.
  • Increased sales by $460K USD in 2020 through aggressive sales program overhaul, market campaigns and new product launches

Mid Market Account Executive

Datazoic Inc
Chennai, India
01.2019 - 03.2020
  • Contacted potential customers via telephone and email and reach to out to potential prospects through LinkedIn Sales Navigator.
  • Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
  • Product demo - Provided demos with potential prospects and explained how product would fit in their business requirements for deal closures and expanded revenue by 35% within first year.
  • Client Onboarding - Took ownership to onboard customers by understanding requirement and provided solutions for integration, data conversion and design changes.
  • Achieved 95% client retention rate by ensuring exemplary and consistent service.
  • Streamlined operations by delivering recommendations for knowledge-base processes and procedures.

Business Development Executive

White Mastery Systems
Chennai , India
09.2016 - 05.2018
  • Exposure to 5 restaurants minimum on daily basis with keen focus on Client retention and Incremental revenue.
  • To convince clients about benefits of association and forming relationships that includes account management & establishing strategic alliances.
  • Prepare and maintain master report of entire activities, which includes daily activity, leads, follow-up, closings, future prospects and adherence to goals.
  • Provided assistance to prospective clients to encourage high level of customer service. Developed relationships with potential clients to gain momentum for account development opportunities.
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.

Education

Post-Degree Certificate - Marketing Management

Centennial Business School
Toronto,ON
01.2021 - 08.2021

Bachelor's Engineering - Mechancial

Anna University
Chennai, India
08.2012 - 05.2016

Skills

Salesforce

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Accomplishments

ANAPLAN:

2022 Q1:156% Blended Quota

2022 Q2:188% Blended Quota

2022 Q3:

2022 Q4:


FY23 GLOBAL ACV STAGE1 AMER #1 ($13M USD), 4/4 Quaterly Attainment.


2023 Q1: 156%

2023 Q3: 123.33%

2023 Q4: 93.33%

Most Consistent SDR Q2 FY23, A-shaped Player for FY'23


Certification

JMM Methodology

Timeline

Enterprise Sales Development Representative

Anaplan Inc
11.2021 - Current

Post-Degree Certificate - Marketing Management

Centennial Business School
01.2021 - 08.2021

Senior Business Development Executive

Beroe Inc
07.2020 - 12.2020

Mid Market Account Executive

Datazoic Inc
01.2019 - 03.2020

Business Development Executive

White Mastery Systems
09.2016 - 05.2018

Bachelor's Engineering - Mechancial

Anna University
08.2012 - 05.2016

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Senthil KalairajaSales Development/Account Management