Summary
Overview
Work History
Education
Skills
Extracurriculars
More About Me
Timeline
BusinessDevelopmentManager
Selin Cinemre

Selin Cinemre

Toronto,ON

Summary

Creative and goal-oriented management student with a track record of demonstrating an innovative work ethic and providing outstanding leadership to bring about transformation. Delivering exceptional understanding of marketing communications, consulting, integrative thinking, brand strategy, and digital marketing. Focused on researching the needs and expectations of all parties while achieving the maximum synergy between them. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

3
3
years of professional experience

Work History

Marketing and Communication Intern

360°kids
05.2023 - Current
  • Collaborated with a dedicated team to create and maintain a compelling website for a youth homelessness charity, ensuring a user-friendly experience and consistent branding throughout.
  • Engaged in project-based work, supporting various marketing initiatives and campaigns to promote the charity's cause and attract support from individuals and organizations alike.
  • Ensured inclusivity by incorporating alt-tags for website images, making the charity's online content accessible to individuals with visual impairments, and reinforcing a commitment to diversity.
  • Supported the communications team in developing media materials, such as press releases, fact sheets, annual reports, and media kits, to effectively communicate the charity's initiatives and achievements.

Student Consultant

Eataly Toronto
01.2023 - 04.2023
  • Conducted comprehensive market research, including focus groups, surveys, and informal interviews, to identify and verify target customers, resulting in the development of key performance metrics.
  • Utilized A/B tests and data mining models to establish a financial intelligence database, facilitating streamlined strategic growth.
  • Prepared in-depth business and competitor analyses using SWOT, PESTLE, MOST, and BPM analysis techniques, contributing to the revaluation of brand positioning.
  • Utilized quantitative and qualitative analysis techniques to derive meaningful insights from data. Proficient in using tools such as Excel and Tableau to analyze and visualize data. Leveraged critical thinking and problem-solving skills to provide data-driven solutions to client challenges.

Social Media Intern

Navigate Group
09.2022 - 01.2023
  • Conducted comprehensive analysis and comparison of paid ad platforms (e.g., Facebook, LinkedIn, Salesforce Marketing Cloud, Google, etc.) to drive both B2B and B2C sales while assessing the potential for future partnerships through multi-channel demand analysis.
  • Developed and implemented effective social media strategies resulting in a notable increase in organic traffic and impressions on Instagram by 43% and LinkedIn by 57%.
  • Assisted account managers in enhancing engagement by actively monitoring SEO channels such as Google Analytics, HubSpot, and Later while identifying innovative improvement approaches.

Marketing and Investment Communications Intern

Ext.Marketing
05.2022 - 09.2022
  • Successfully initiated, executed, and completed investment-related projects, from concept development to implementation, by leveraging various feedback channels to ensure alignment with stakeholder requirements.
  • Applied peer-editing skills to enhance the quality and effectiveness of Marketing Communications and Investment Communications deliverables, ensuring accuracy, clarity, and alignment with the company's brand voice.
  • Authored a compelling article titled 'Why Interns Are Good for Business' for the company's weekly newsletter, showcasing strong writing skills and the ability to articulate the value of interns in a professional setting.
  • Collaborated with cross-functional teams to contribute to the creation of special projects, including copywriting for External Marketing projects and active participation in client meetings, fostering strong interdepartmental collaboration and achieving project objectives.
  • Utilized Google Analytics to inform website creation, incorporating front-end design adjustments based on A/B testing methodology to optimize user engagement and improve overall website performance

Student Consultant

One Prosper
12.2021 - 04.2022
  • Amplified interest from educational institutions in partnering with non-profit organizations through identifying and analyzing key metrics, effectively showcasing the benefits of collaboration.
  • Leveraged collected statistical data to optimize the internal search engine, enhancing the process of identifying potential collaborative institutions and streamlining partnership opportunities.
  • Validated prospective schools for outbound prospecting through targeted emails, webinars, and cold calls, establishing connections and nurturing relationships to foster future partnerships.
  • Established and maintained a clear and consistent line of communication with clients, ensuring a mutual understanding of project scope and goals while developing comprehensive work plans to guide collaborative efforts.

Summer Analyst

Strateji Securities
05.2021 - 09.2021
  • Collaborated with team members in the preparation of daily, weekly, and monthly trading activity reports, consolidating and analyzing collected data to provide accurate and timely information for trading operations.
  • Utilized advanced forecasting techniques to generate volatility surfaces, enabling the accurate pricing of complex options for tickers on the Istanbul Stock Exchange, employing the Black-Scholes model.

Education

Bachelor of Commerce - Management

University of Toronto
2023

Skills

  • InDesign, Adobe Photoshop and Illustrator, Canva, Salesforce, WordPress, MS Suite, G Suite, Python, Google Analytics, A/B testing, Marketo
  • Strong social media and digital marketing experience (proficient in major social media platforms: Facebook, Twitter, Reddit, Instagram, Pinterest, LinkedIn, Google, Tumblr)
  • Native in English and Turkish, intermediate Azerbaijani, beginner Spanish

Extracurriculars

University of Toronto Recruitment Services

2023

  • Strategically curated engaging content and effectively engaged prospective students through various social media platforms, contributing to increased visibility and interest in the university.
  • Leveraged social media analytics and collaborated with the Admissions team to optimize campaigns and enhance the university's online presence.

Rotman Commerce Proptech Club

2020-2022

  • Implemented an educational campaign targeting University of Toronto students to raise awareness and promote a new approach to real estate.
  • Leveraged social media channels and insights to craft engaging content and effectively reach the student community, resulting in increased outreach and heightened awareness of the innovative real estate approach.

UTWSA (University of Toronto Women's Association)

2020-2023

  • Developed and implemented innovative event concepts, securing sponsorships, managing budgets, and ensuring seamless logistical coordination to deliver high-quality and engaging experiences for attendees.
  • Fostered strong collaborations with campus organizations, external partners, and vendors, facilitating strategic partnerships and maximizing event impact.

PBP Women's Foundation

2020-2023

  • Managed a 10-occupant housing facility. Achieved an improvement in cleanliness efficiency by 68%. Executed 15 reoccurring events with 50+ participants with an attendance-retention rate of 98%.
  • Created senior member programming to help ease the transition of the members from collegiate member to young alumna.

AIESEC Toronto

2019-2021

  • Working in the world’s largest youth-led organization that is partnered with UN to help youth have international
    volunteer, internship and job experiences. Introducing, marketing and helping youth through establishing their carriers.

More About Me

I firmly believe in making a difference and adding value in all of my endeavors. Delivering clever solutions and creating new, improved products and services can help one achieve innovation, which is a change that adds value. However, innovation also involves transforming an organization's culture and giving employees the confidence to make changes, develop novel ideas, and challenge the status quo.

In my every day life I create a change in my work life where I come up with new ways to approach problems, in my community where I help underrepresented groups raise their voices, in my everyday life where I become the mediator between loved ones or simply achieving to be a better version of myself.

pow wow ceremony (celebrating indigenous day) d

Helping with the food bank at the homeless hub with 360 kids d

Event photos for UTWSA

Pie a Pi Phi charity event for literacy

Cleaning trash in the Bosphorus d

Bake sale for the Earthquake victims in Turkiye d

Timeline

Marketing and Communication Intern

360°kids
05.2023 - Current

Student Consultant

Eataly Toronto
01.2023 - 04.2023

Social Media Intern

Navigate Group
09.2022 - 01.2023

Marketing and Investment Communications Intern

Ext.Marketing
05.2022 - 09.2022

Student Consultant

One Prosper
12.2021 - 04.2022

Summer Analyst

Strateji Securities
05.2021 - 09.2021

Bachelor of Commerce - Management

University of Toronto
Selin Cinemre