Selene Irving
Laval,QC
Summary
Innovative Senior Designer with robust background in leading design projects that enhance brand identity. Successfully implemented cohesive fashion collections that align with market trends and client needs. Demonstrated proficiency in fabric selection and trend forecasting.
Overview
12
12
years of professional experience
Work History
Senior Designer Outerwear
Artic Squad (Div. of Point Zero)
07.2024 - Current
- Developed seasonal collection for renowned brands such as Justice and Skechers
- Created CADS and presentations to effectively communicate design concepts
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Technical packages
- Developed branding, artwork and design strategies tailored to each brand
- Cultivated an understanding of global fashion trends, ensuring designs remained relevant and appealing to diverse markets.
- Oversaw successful seasonal collection launches, coordinating efforts across design, production, and marketing teams to achieve desired results.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
Head Designer
Thread Collective Inc - Montreal
05.2018 - 07.2024
- Designed and developed Accessories, Sportswear and Pet line for Pajar
- Managed relationships with vendors to secure material needed for production runs
- Cultivated an understanding of global fashion trends, ensuring designs remained relevant and appealing to diverse markets.
- Collaborated effectively with marketing teams to create visually captivating campaigns that showcased new collections successfully.
- Contributed valuable insights into merchandising strategies based on extensive knowledge of consumer behavior patterns.
- Oversaw successful seasonal collection launches, coordinating efforts across design, production, and marketing teams to achieve desired results.
- Proactively addressed potential issues in garment construction during development stages, preventing costly errors later in production.
- Developed strong relationships with suppliers, securing premium materials at competitive prices for improved profitability.
- Increased customer satisfaction by collaborating closely with production teams to ensure high-quality standards were met.
- Elevated brand recognition by developing innovative and trendsetting fashion designs.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Followed market trends and research to establish innovative product offerings for consumers.
- Gathered information from vendors regarding market trends and competitor activity.
- Clearly communicated design revisions to members of fashion design team.
- Coordinated design process for multiple brands from concept sketches through final adoption.
Senior Designer
Silverpaw Pet wear
01.2016 - 05.2018
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
- Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
- Designed sampling displays to enhance consumer interest.
- Followed market trends and research to establish innovative product offerings for consumers.
- Developed exciting seasonal merchandise assortments to improve category diversity.
Senior Designer Outerwear
Northpeak
01.2013 - 01.2016
- Created engaging presentations showcasing design work for client pitches, winning numerous high-value contracts for the company.
- Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters.
- Developed schematics showcasing design layout, individual components, and production procedures.
- Organized digital assets library used by internal staff members by implementing proper naming conventions and categorization.
Education
Fashion Design Certificate -
Lasalle College
Montreal, QCSkills
- Timeline management
- Design strategy
- Teamwork skills
- Concept development
- Fashion trends
- Analytical skills
- Technical drawing
- Teamwork and collaboration
- Multitasking and organizing
- 3D design
- Knowledge of Adobe Illustrator and Photoshop
Timeline
Senior Designer Outerwear
Artic Squad (Div. of Point Zero)
07.2024 - Current
Head Designer
Thread Collective Inc - Montreal
05.2018 - 07.2024
Senior Designer
Silverpaw Pet wear
01.2016 - 05.2018
Senior Designer Outerwear
Northpeak
01.2013 - 01.2016
Fashion Design Certificate -
Lasalle College
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