SEENIYA THANKACHAN
SEO Specialist
Kitchener,ON
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Expert
Credit & Commerce Financing Broker
Dubai, UAE
01.2019 - 04.2022
- Performed full SEO site audits and analysis and evaluated the websites based on technical SEO factors, on-page analysis, and backlink profiles
- Worked closely with IT and UX teams to recommend changes to website architecture, content and other factors to improve SEO
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Monitored web analytics, dashboards, reports and key areas of importance in accordance with client goals
- Collaborated closely with the development team to ensure SEO best practices, including optimizing site speed, mobile-friendliness, and structured data implementation
- Created and managed PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels
- Monitored campaign performance, adjust bids, and optimized ad copy to maximize ROI
- Developed social media strategies to increase brand awareness, engagement, and followers.
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
SEO Specialist, Team Leader
Sarobal Soft Solutions
Kerala
06.2011 - 11.2018
- Developed, implemented, and oversaw SEO strategies for improving ranking of clients' websites
- Applied best SEO practices for improving organic traffic and rate of conversions
- Measured and monitored SEO implementations and results with analytics team
- Reviewed title tags, website structure, target keywords, and resolved SEO issues
- Used Google AdWords and other platforms performed detailed keyword research in order to identify and analyse current market trends
- Built strong relationships with customers through positive attitude and attentive response.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Mentored and guided employees to foster proper completion of assigned duties.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Used Google Analytics and Google Search Console for measuring results of strategies
- Developed and implemented digital marketing strategies which significantly increased the website's ranking and attracted more potential customers to the website
- Achieved 1st-page rankings across all major search engines and increased daily visitors.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Analyzed SEO outreach goals and presented findings to marketing director.
Education
Web Development
Conestoga College
Waterloo, ON 05.2022 - 08.2023
Bachelor of Technology - Information Technology
Anna University
India 07.2007 - 04.2011
Skills
On-Page and Off-Page Optimizationundefined
Certification
Google Analytics Certification
Timeline
Web Development
Conestoga College
05.2022 - 08.2023
Digital Marketing Expert
Credit & Commerce Financing Broker
01.2019 - 04.2022
SEO Specialist, Team Leader
Sarobal Soft Solutions
06.2011 - 11.2018
Bachelor of Technology - Information Technology
Anna University
07.2007 - 04.2011
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