Seema Pal
Winnipeg
Summary
I am a cheerful and hardworking marketing manager that excels in digital campaign development, leadership and SEO strategies that promote brand awareness, revenues and audience engagement.
My leadership style is centered around an "open door" policy that allows for open lines of communication that foster committed, caring and consistent support with my team.
I am among the top in the province for wine and spirits knowledge. With a full-time management position at a private wine store, not only do I have hands-on experience of the products sold by the MBLL, I am adept in many of its in regulations, policies and directives.
Overview
20
20
years of professional experience
Work History
Marketing Manager
The Winehouse
08.2023 - Current
- Developed and overseen successful digital marketing campaigns using high-quality graphics and videos to drive customer engagement and increase brand awareness that align with strategic objectives.
- Developed social media copywriting that utilizes platform-specific language, brand consistency, clear call to action, community building and lead-generation/conversion.
- Produced diverse design deliverables including print materials, web/digital assets and brand identity systems.
- Implemented data-driven marketing strategies by utilizing analytic tools to track campaign success and refine tactics as needed.
- Created and optimized visuals for website development while using SEO strategies, including (but not limited to) keyword optimization, quality content creation and desktop/mobile optimization.
- Develop and design marketing materials independently and in collaboration with others to support brand and campaign goals.
- Ensured all tasks are carried out by adhering to the goals, standards and principles set out by the MBLL. This includes promoting social responsibility, supporting community development, reducing carbon footprints while being caring, committed and creative.
Wine Educator
Vinsanity School of Wine
04.2022 - Current
- Taught formal classes for WSET (Wine and Spirits Education Trust) for levels 1-3 and WSG (Wine and Spirits Guild).
- Conducted classes with enthusiasm and charisma in an interactive environment while following a strict curriculum.
- Adapted to the needs of the student(s) based on feedback and customized learning experiences that address the unique needs of the individual or group.
- Prepared the components necessary for the instruction, depending on the requirements of the specific class.
- Thoughtfully chosen wines that are appropriate for showcasing the typicity of grape/region/style/quality that are appropriate to the topics presented.
- Invigilated exams according to strict guidelines.
Marketing Assistant
Opimian Wine Club De Vin
09.2022 - 05.2024
- Created customized marketing materials to increase product awareness.
- Managed and uploaded product images and descriptions to the company website using WordPress, ensuring accurate and visually compelling content.
- Updated spreadsheets with statistical, financial and non-financial information.
- Streamlined marketing processes and optimized efficiency through the use of project management tools and software.
- Assembled reports and presentations to share insights and recommendations with staff and partners.
- Wrote and uploaded SEO-optimized blog posts with curated images using WordPress, aligning with brand tone and content strategy.
- Contributed to the development of promotional assets, balancing self-driven tasks along with team-based projects.
Private Tutor
Self-employeed
09.2005 - Current
- Collaborated with students to complete homework assignments, prepare for tests/exams and strengthen weaknesses.
- Used positive reinforcement, repetition, and review to help students master challenging material.
- Handled all day-to-day administrative operations, financial tracking, developed and monitored budgets and controlled costs to support strategic business decisions.
Education
Wine And Spirits
WSET Diploma
Toronto, Ontario05-2022
Wine And Spirits
Certified Sommelier
Canadian Association Of Professional Sommeliers05-2021
Ongoing
Meta Social Media Marketing Certificate
Remote, Via CourseraOngoing
Adobe Graphic Designer Certificate
Remote, Via CourseraIntroductory Sommelier Course
Court of Master Sommeliers
07-2021
Bachelor of Science - Microbiology Major
University of Manitoba
Winnipeg05-2005
Skills
- Search engine optimization
- Tailored marketing strategies uniquely across various media platforms
- Content and creative development (digital and print), video editing
- Meta Business Suite, Canva, Adobe Creative Suite, Wordpress, MailChimp and Shopify
- Google Workspace and Microsoft 365
- Email campaigns
- Website maintenance and updating
- Proficiency in MBLL regulatory requirements and products
- Excellent communication skills
- Ability to pivot to navigate changes and problem solving
- Leadership and teamwork
- Customer satisfaction and retention
- Proven commitment to diversity, equity and inclusion
Accomplishments
- Best Sommelier of Manitoba | May 2023
Achieved first place in a multi-day sommelier competition involving advanced knowledge in wine, beer, cider and spirits. Blind tastings and high-pressure service simulations were also tested on.
- Capstone Wines of California Scholarship Recipient | August 2021
Only 10 were awarded this scholarship across Canada. 5 academic modules to be completed and punctuated with a trip to California which includes a "Train the Trainer" education sessions.
- Vinequity Scholarship Recipient | April 2021
This is a scholarship to be used towards a wine related educational program based on merit for a recipient part of the BIPOC community. This was applied towards the Court of Master Sommeliers.
Languages
English
Native or Bilingual
Timeline
Marketing Manager
The Winehouse
08.2023 - Current
Marketing Assistant
Opimian Wine Club De Vin
09.2022 - 05.2024
Wine Educator
Vinsanity School of Wine
04.2022 - Current
Private Tutor
Self-employeed
09.2005 - Current
Wine And Spirits
WSET Diploma
Wine And Spirits
Certified Sommelier
Ongoing
Meta Social Media Marketing Certificate
Ongoing
Adobe Graphic Designer Certificate
Introductory Sommelier Course
Court of Master Sommeliers
Bachelor of Science - Microbiology Major
University of Manitoba
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