Clemency Buddenhagen
London
Summary
Executive Senior Vice President and Creative Director with over 20 years experience, focused on design, branding, marketing, product development and merchandising in the luxury RTW, Accessories and beauty sector. A strategic thinking leader successfully establishing, elevating, rebranding and positioning startup and established companies globally. Proven record of delivering successful collections, product and marketing strategies, project planning, advertising campaigns and e-commerce concepts that generate growth. Recognized for driving innovation, forecasting trends and translating into creative and commercial vision while achieving financial targets. Ability to effectively inspire cross-functional teams, maintain brand vision and align image with business requirements. Collaborative leadership style, process orientated, results driven. Successfully developed and led teams of 10-150.
Overview
31
31
years of professional experience
Work History
VP Design/Creative Director/Founder/Shareholer
Veronica De Piante, Alexandra Gucci, Tory Burch
01.2020 - Current
- Creative Direction, development, RTW, leather goods, jewellery, sunglasses, fragrance, collaborations.
- Re-branding, creative strategy, marketing strategy, print and digital campaigns.
- Business development, in-store design, team building.
Executive Senior Vice President of Design
Rebecca Minkoff
12.2016 - 12.2020
- Created digital brand book with brand DNA, identity, customer profile, target profile, brand positioning, refining logo, digital typography, corporate color.
- Re-branding, development RTW, bags, shoes, jewelry, watches, SLG's, luggage, tech, sunglasses, swim.
- Art direction, styling all advertising campaigns, look books, digital marketing.
- Creative strategy for all digital media, social media, in-store events.
- Close collaboration merchandising teams in-house and externally.
- Revenue growth by successfully introducing watches, luggage, swimwear, sunglasses with license partners.
- Creating, presenting, developing, managing seasonal concept, direction for all classifications, including trend, mood, theme, materials, color, details, silhouette for in-house and external design, digital marketing, social media, e-commerce, sales and buying teams.
- Following full design process from concept to final delivery, concepts, sketches, editing, merchandising, styling, showroom presentation, presenting, selling.
- Frequent factory trips to Korea for collection prototypes, samples, production.
Creative Director
Karl Lagerfeld
12.2011 - 12.2016
- Working directly beside Karl Lagerfeld, sketching, color, concepts, trends, details, fittings, presentations and events, art, music film collaborations.
- Responsible for entire global image of brand, art direction, digital/ traditional marketing e-commerce, social media.
- Art direction, styling for all campaigns, digital marketing and e-commerce.
- All fittings in-house, frequent international travel for factory visits, sales appointments, events, research and trade shows.
- Following complete design process from concept to delivery for RTW, bags, shoes, jewelry, watches, lifestyle, travel, tech products, fragrance.
- Working closely with licensing teams, maintaining brand aesthetic and seasonal direction across all categories and markets, developing strong partnerships.
- Team development, direction, people management.
- Working directly with CEO on roll-out plans, budgets, ROI, targets for all departments.
- Articulating brand message and direction to press, retail accounts, factories, suppliers and licenses, partners, maintaining relationships.
Founder
Clemency London
01.2009 - 01.2011
- Founder of international luxury womenswear label.
- Entire first collection bought by Harvey Nichols, positioned beside Alaia, Givenchy, subsequently in luxury stores across 8 countries.
- Winner of 'The British Fashion Council/ Elle Magazine Talent Launch Pad Award'.
- Photographed by British, Italian, Japanese, Russian Vogue amongst many major publications, tipped as 'The Label To Watch' by Harpers Bazaar, Forbes, WWD.
- Worn by Beyonce, Rihanna, Kate Moss, Kylie Minogue, Claire Foy, Lianne La Havas, KT Tunstall.
- All design, production, press, marketing, event planning, sales.
Creative Director
Joseph
06.2007 - 12.2009
- Responsible for entire global image, including womenswear, menswear, bags, shoes, jewelry, sunglasses fragrance.
- Art direction for all advertising campaigns, digital marketing, social media and e-commerce, all visual material, graphic design, film, store interiors.
- Creative strategies for all digital media, customer events.
- Creating, presenting, developing and maintaining seasonal concept direction for all classifications, trends, concept, materials, color for design, marketing, social media, e-commerce, sales, retail, buying teams.
- Press releases, sketching, editing, factory visits, trade fairs, merchandising, styling, showroom presentations.
- Leading and inspiring diverse, international team of 180 across design, merchandising, production, buying, retail, marketing, press.
- Working closely with commercial directors, sales teams, analysis seasonal performance, bookings versus plan.
Design Director
Burberry
01.2001 - 06.2007
- Branding, brand development all womenswear, menswear classifications.
- Created digital brand book, DNA, identity, customer profile, targets, brand positioning.
- Art direction, styling, advertising campaigns, shows, presentations, events, digital marketing, womenswear, menswear, accessories, jewelry, fragrance.
- Partnering closely with Christopher Bailey on all lines from initial concept to final delivery and beyond.
- Business strategy, product development, merchandising, line planning, presenting vision.
- Management of 180 design, marketing, sales, production.
- Developed The Burberry Foundation, tackling educational inequality, providing young people from disadvantaged backgrounds with the power of creativity to drive positive change through the Arts.
Design Director
Calvin Klein
01.1999 - 05.2001
- Design and development of all menswear and womenswear classifications.
- Assisting all advertising campaigns, art direction, concept for all lines.
Senior Designer
Giorgio Armani
01.1994 - 01.1999
- Trends, fabrics, color, print, silhouette forecasting.
- Concept, design, development of all womenswear and menswear classifications.
Education
Playwriting And Screenwriting
University of Oxford
Oxford, UKBachelor of Arts - 4 Year BA Fashion Design With Honours
Central Saint Martins School of Art
London03.1994
Skills
- Design Direction
- Print and Digital Campaigns
- E-Commerce Concepts
- Leadership Skills
- Product Development
- Fabric and Material Sourcing
- Trend Forecasting
- Design Development
- Creative Strategy
- Team Building
- Adobe Creative Suite
- Strong Communication Skills
Timeline
VP Design/Creative Director/Founder/Shareholer
Veronica De Piante, Alexandra Gucci, Tory Burch
01.2020 - Current
Executive Senior Vice President of Design
Rebecca Minkoff
12.2016 - 12.2020
Creative Director
Karl Lagerfeld
12.2011 - 12.2016
Founder
Clemency London
01.2009 - 01.2011
Creative Director
Joseph
06.2007 - 12.2009
Design Director
Burberry
01.2001 - 06.2007
Design Director
Calvin Klein
01.1999 - 05.2001
Senior Designer
Giorgio Armani
01.1994 - 01.1999
Playwriting And Screenwriting
University of Oxford
Bachelor of Arts - 4 Year BA Fashion Design With Honours
Central Saint Martins School of Art
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