Google Workspace
Sean Kelly
Digital Marketing Director
St. Albert,AB
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
14
14
years of professional experience
15
15
years of post-secondary education
4
4
Certifications
Work History
Director of Sales and Marketing
Built With Digital
Melbourne, Victoria, Australia
10.2016 - Current
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites and paid media channels.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Sourced advertising opportunities to place adverts in press and social media.
- Improved website visibility through development and implementation of multi-channel SEO strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Manage over 60 client accounts
Director
Dash Of Red
Melbourne , Victoria, Australia
05.2015 - 12.2020
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Evaluated scripts to identify creative strategies and resource needs.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Manage over 40 client accounts
Business Development Manager
Whitelabelled (UXC Oxygen - DXC Technology)
Melbourne, Victoria, Australia
04.2013 - 03.2015
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Increased sales in by 12% year-on-year
Ecommerce Marketing Manager
Giant Steps & Innocent Bystander
Healesville, Victoria, Australia
02.2011 - 04.2013
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Increased annual online sales from $100K to $2.2M
Digital Marketing Manager
Rathbone Wine Group
Docklands, Victoria, Australia
04.2009 - 02.2011
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased direct to consumer sales by over 60%
Education
Bachelor of Wine Science - Winemaking
Charles Sturt University
Wagga Wagga, New South Wales, Australia 02.2011 - Current
Undergraduate Certificate - Viticulture & Winemaking
Melbourne Polytechnic
Epping, Victoria, Australia 02.2009 - 02.2011
License Certificate - Pastry Arts
NAIT (Northern Alberta Institute of Technology)
Edmonton, AB 06.2003 - 06.2004
Skills
New Business Development
undefinedAffiliations
Global Marketing Leaders Network
Australian Marketing Group
Australian Retail Network
Digital Marketing: Social Media, Search, Mobile & more
Software
Semrush, Ahrefs, Moz
SalesForce, HubSpot, SAP
Microsoft 365
Cyber Security
Hosting & Infrastructure
Website Development
Certification
Google Partner
Timeline
BigCommerce Certified Partner
04-2020
Shopify Certified Partner
01-2018
Director of Sales and Marketing
Built With Digital
10.2016 - Current
Director
Dash Of Red
05.2015 - 12.2020
Google Partner
05-2015
WP Engine Partner
05-2015
Business Development Manager
Whitelabelled (UXC Oxygen - DXC Technology)
04.2013 - 03.2015
Ecommerce Marketing Manager
Giant Steps & Innocent Bystander
02.2011 - 04.2013
Bachelor of Wine Science - Winemaking
Charles Sturt University
02.2011 - Current
Digital Marketing Manager
Rathbone Wine Group
04.2009 - 02.2011
Undergraduate Certificate - Viticulture & Winemaking
Melbourne Polytechnic
02.2009 - 02.2011
License Certificate - Pastry Arts
NAIT (Northern Alberta Institute of Technology)
06.2003 - 06.2004
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