Summary
Overview
Work History
Education
Skills
Timeline
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Sean Chow

Enterprise Account Executive
Toronto,ON

Summary

Results-driven sales professional with 10+ years of experience in the digital advertising and MarTech/AdTech SaaS industry. Adept at managing relationships with executives and stakeholders across 100+ Enterprise accounts in various industries, including Industrial Safety, Travel Tourism and Hospitality, Entertainment, Pharma and Health Care, Retail, CPG, and Financial. Proven track record of growing portfolios to increase annual spend and consistently achieving YoY growth. Expert in developing highly-lucative teams, utilizing Challenger/Consultative selling techniques such as Multi-threading Enterprise accounts to exceed revenue quotas and provide exceptional client experiences. Multiple sales record achiever and President's Club award winner, dedicated to driving success for both clients and team members.

Overview

10
10
years of professional experience

Work History

Enterprise Account Executive

Resulticks Communications
Toronto, ON
02.2022 - Current

Resulticks is a comprehensive, real-time customer engagement platform (CDP) empowering brands to acquire, engage, and retain customers. Focused on diverse industries, it drives brands towards conversion-driven, personalized engagement at the segment-of-one level, utilizing multi-touch attribution, AI-powered machine learning, and predictive and real-time analytics. All of this is achieved despite the limitations of cookies across the open internet.

  • Prospecting Fortune 1000 companies in sectors like CPG, Technology, Media & Entertainment, E-commerce, Travel, Tourism, and Hospitality
  • Analyzing client businesses to align Resulticks' capabilities with prospects' unique challenges
  • Negotiating deals emphasizing ROI, leading to a 3x increase in Rev/Quota, facilitating multi-million dollar contracts, and exceeding $700k in ARR
  • Managing client expectations during and post-implementation, expanding territory reach
  • Utilizing Challenger/Consultative methodologies to engage with MQLs and SQLs
  • Overseeing sales processes from initiation to contract signing
  • Maintaining thorough client/prospect records for accurate opportunity tracking
  • Generating 70% of pipeline opportunities through proactive networking
  • Ensuring CRM forecasting accuracy and consistency for pipeline analysis
  • Driving sales by effectively positioning platform and managed services on an annual licensing basis
  • Collaborating with internal teams to set account strategy and tailor presentations to achieve client's core objectives
  • Adapting business plans with agility, both tactically and strategically
  • Fostering tech integration and channel sales partnerships to enhance market reach and presence
  • Multi-threading enterprise accounts to maximize deal size by engaging with executive stakeholders across various departments
  • Resolving problems with high-profile customers to maintain relationships and decrease churn

Project Manager

Greenworx
Newmarket, ON
04.2020 - 01.2022
  • Oversaw 28 projects from initiation to completion, collaborating with Owner on product knowledge, pricing, and quoting
  • Managed material deliveries, site crews, sales, and marketing strategies to drive project success
  • Nurtured existing clients and sought referrals to expand company's portfolio
  • Participated in excavation, grading, and installation of interlocking stones at project sites, preparing them for customer approval and finalization
  • Coordinated with contractors and cross-functional teams to meet project deadlines, resolve issues, and mitigate risks
  • Handled proposals, contract bids, and third-party contract negotiations to support project acquisition and deliverables
  • Provided detailed project status updates to stakeholders, executive management, and clients
  • Drafted analyses of new and emerging business technologies, recommending improvements where appropriate

Senior Sales Consultant

Leonardo Worldwide
Toronto, ON
01.2018 - 12.2019

Leonardo delivers a technology platform that helps hotels, hotel chains, management companies, and travel websites attract more bookings and revenue. We enable travel suppliers to focus on creating exceptional guest experiences while our innovative technology supports them behind the scenes.

Our technology simplifies the hotel selection process for travelers, ensuring they find accommodations that meet their needs and expectations. We recognize the importance of vacation time and strive to connect travelers with the perfect hotel.

  • Cultivated new client relationships with senior executives in the Travel, Tourism & Entertainment industries
  • Tracked progress and managed sales opportunities across 2000+ accounts, fostering existing client relationships to grow ad spend year over year
  • Multiplied revenue 5x by effectively negotiating and authoring key national contracts with Fortune 100 clients
  • Met regularly with sales manager to discuss sales strategies, brainstorming new ways to encourage customer engagement
  • Increased market share by driving new market penetration strategies to address emerging customer and industry needs
  • Exceeded customer requirements by providing accurate and deliverable solutions, evaluating client needs and creating action plans
  • Applied strategic challenger sales approach and followed marketing initiatives to develop targeted messaging for new business
  • Created sales presentations to highlight product benefits and enhance top-of-funnel acquisitions

Director of Programmatic Sales

MultiView
Toronto, ON
07.2013 - 12.2017

Multiview, a portfolio company of Stagwell Global, specializes in programmatic and native advertising through 1200 association-based publications and open Internet. Multiview offers a platform that directly connects leading industry suppliers to targeted association membership bases.

  • Managed new and existing client relationships, developing and supporting sales with executives and stakeholders across 150+ accounts in various industries (Industrial Safety, Travel Tourism, Entertainment, Medical, Educational, Financial, and more)
  • Grew portfolio to $27.5M annual ad spend through brand and agency relationships, achieving YoY growth of 165-185%
  • Structured client reports for optimization and revised audience targeting protocols for higher bid rates on quality audiences
  • Sold direct to executive teams and through agency/trade desk relationships, closing multi-million-dollar proposals
  • Developed Programmatic Team in Canada with 9 direct reports, utilizing Challenger/Consultative selling techniques to exceed revenue quotas/targets and provide exceptional client experiences
  • Developed and submitted complex proposals exceeding $500k for digital programmatic media buys with Fortune 1000 businesses
  • Achieved President's Club awarded first year and subsequent years following, demonstrating strong leadership and communication skills
  • Met or exceeded sales goals for Named Accounts, bringing in over 70+ new accounts and upselling complex deals to existing clients
  • Set new Canadian Division MRR record (100K, 150K, 187K, 220K) and ARR record ($988K, $1.6M, $2.2M, $3.85M)

Account Executive - Digital Solutions

MultiView
Toronto, ON
07.2013 - 12.2017

Multiview, a portfolio company of Stagwell Global, specializes in programmatic and native advertising through 1200 association-based publications and open Internet. As a dedicated Account Executive, I have consistently ranked among the top 5 in office sales, both monthly and annually, by utilizing excellent communication and presentation skills to prospect, cold call, and sell to Executive leadership within Enterprise organizations. My expertise covers multiple industries, including Industrial Safety, Travel Tourism, Entertainment, Medical, Educational, and Financial.

Key achievements and responsibilities include:

  • Managing new and established client relationships to construct customized proposals and contracts
  • Developing and maintaining book of business, producing strong ROI for clients
  • Strategically positioning Multiview's advertising products through data-informed recommendations
  • Selling directly to C-level executives and stakeholders through agency/trade desk relationships
  • Aggressively researching, assessing, and pitching qualified leads for various Multiview offerings
  • Monitoring and analyzing customer feedback to identify opportunities for improvement
  • Overseeing new business development, generating sales leads, negotiating client pricing, and forecasting revenue
  • Achieving President's Club awards in '14, '15, '16, '17 and setting new Canadian Division MRR and ARR records

Notable projects include ASAE, CASE, PSA, CSSE, TIAC, TIAO, USTA, NTA, CDA, CAEP, CAOT, CCCS, CMA, and more.

Business Solutions Consultant

GBS Communications (Largest Telus Dealer)
Toronto, ON
01.2013 - 06.2013
  • Developed and maintained long-term relationships with clients, fostering strong service bonds and encouraging return patronage.
  • Drafted integration plans to ease assimilation of products into customers' business infrastructure.
  • Performed detailed research of customer business structures to accurately tailor wireless business solutions to unique needs of each.
  • Recommended specific Wireless solutions to customers based on unique technical requirements of each.
  • Identified patterns and trends in large data sets and provided actionable insights.
  • Deployed predictive analytics models to forecast future trends.

Education

BBA - Accounting And Finance

York University
Toronto, ON
05-2011

Skills

  • Business acumen
  • Exceptional Written and verbal communication
  • Challenger Sales Strategies
  • Contract Negotiation
  • Strategic selling
  • Goals and performance
  • Sales target monitoring
  • Systems and software programs
  • Sales quota achievement
  • Outreach Initiatives
  • Product Knowledge
  • Business Growth Opportunities
  • Strong Presentation Skills

Timeline

Enterprise Account Executive

Resulticks Communications
02.2022 - Current

Project Manager

Greenworx
04.2020 - 01.2022

Senior Sales Consultant

Leonardo Worldwide
01.2018 - 12.2019

Director of Programmatic Sales

MultiView
07.2013 - 12.2017

Account Executive - Digital Solutions

MultiView
07.2013 - 12.2017

Business Solutions Consultant

GBS Communications (Largest Telus Dealer)
01.2013 - 06.2013

BBA - Accounting And Finance

York University
Sean ChowEnterprise Account Executive