Summary
Overview
Work History
Education
Skills
Timeline
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Sean Chow

Enterprise Account Executive - Digital Transformation
Toronto,Ontario

Summary

Results-driven sales professional with 10+ years of experience in the digital advertising and MarTech/AdTech SaaS industry. Adept at managing relationships with executives and stakeholders across 100+ Enterprise accounts in various industries, including Industrial Safety, Travel Tourism and Hospitality, Entertainment, Health Care, Retail, CPG, and Financial. Proven track record of growing portfolios to increase annual spend and consistently achieving YoY growth. Expert in developing high-performing teams, utilizing Challenger/Consultative selling techniques such as Multi-threading Enterprise accounts to exceed revenue quotas and provide exceptional client experiences. Multiple sales record achiever and President's Club award winner, dedicated to driving success for both clients and team members.

Overview

21
21
years of professional experience
4
4
years of post-secondary education

Work History

Enterprise Account Executive

Resulticks
Toronto, ON
02.2022 - Current

Resulticks is a comprehensive, real-time customer engagement platform empowering brands to acquire, engage, and retain customers. Focused on diverse industries, it drives brands towards conversion-driven, personalized engagement at the segment-of-one level, utilizing multi-touch attribution (IoT/Metaverse), AI-powered machine learning, predictive and real-time analytics, journey mapping, combined with omni-channel orchestration. All being achieved despite the limitations of cookies across the open internet.

• Prospecting Fortune 1000 companies in sectors like CPG, Technology, Media & Entertainment, E-commerce, Travel, Tourism, and Hospitality • Analyzing client businesses to align Resulticks' capabilities with prospects' unique challenges and core corporate objectives
• Negotiating deals emphasizing ROI, leading to a 3x increase in Rev/Quota, facilitating multi-million dollar contracts, and exceeding an ARR of $700k
• Managing client expectations during and post-implementation, expanding territory reach
• Utilizing Challenger/Consultative methodologies to engage with MQLs and SQLs
• Overseeing sales processes from initiation to contract signing • Maintaining thorough client/prospect records for accurate opportunity tracking
• Generating 70% of pipeline opportunities through proactive networking
• Ensuring CRM forecasting accuracy and consistency for pipeline analysis
• Driving sales by effectively positioning the platform and managed services on an annual subscription basis
• Collaborating with internal teams to set account strategy and tailor presentations to achieve the client's core objectives
• Adapting business plans with agility, both tactically and strategically
• Fostering tech integration and channel sales partnerships to enhance market reach and presence
• Multi-threading enterprise accounts to maximize deal size by engaging with executive stakeholders across various departments
• Resolving problems with high-profile customers to maintain relationships and decrease churn

•Closed lucrative sales deals using strong negotiation and persuasion skills (i.e. DSP Tech Partnership ~ 9-Figures in Rev. for channel distribution)

Project Manager, PMO

Greenworx LTD
Toronto, ON
04.2020 - 01.2022

Our mission is to create an exceptional environment that enhances our clients' businesses and provides a competitive edge in their respective markets. As a general contracting and project management company, we manage the entire construction process from inception to completion, ensuring projects are delivered on time, within budget, and in accordance with specifications.

We also believe that meticulous attention to detail throughout the construction process is vital, enabling us to exceed our client's expectations with the final product.

• Oversaw 28 projects from initiation to completion, collaborating with the owner on product knowledge, pricing, and quotes
• Managed material deliveries, site crews, sales, and marketing strategies to drive project success
• Nurtured existing clients and sought referrals to expand the company's portfolio
• Participated in excavation, grading, and installation of interlocking stones at project sites, preparing them for customer approval and finalization
• Coordinated with contractors and cross-functional teams to meet project deadlines, resolve issues, and mitigate risks
• Handled proposals, contract bids, and third-party contract negotiations to support project acquisition and deliverables
• Provided detailed project status updates to stakeholders, executive management, and clients
• Drafted analyses of new and emerging business technologies, recommending improvements where appropriate

Senior Sales Consultant

Leonardo Worldwide
Toronto, ON
01.2018 - 12.2019

Leonardo delivers a technology platform that helps hotels, hotel chains, management companies, and travel websites attract more bookings and revenue. We enable travel suppliers to focus on creating exceptional guest experiences while our innovative technology supports them behind the scenes.

Our technology simplifies the hotel selection process for travelers, ensuring they find accommodations that meet their needs and expectations. We recognize the importance of vacation time and strive to connect travelers with the perfect hotel.

• Cultivated new client relationships with senior executives in the Travel, Tourism & Entertainment industries
• Tracked progress and managed sales opportunities across 2000+ accounts, fostering existing client relationships to grow ad spend year over year
• Multiplied revenue 5x by effectively negotiating and authoring key national contracts with Fortune 100 clients
• Met regularly with the sales manager to discuss sales strategies, brainstorming new ways to encourage customer engagement
• Increased market share by driving new market penetration strategies to address emerging customer and industry needs
• Exceeded customer requirements by providing accurate and deliverable solutions, evaluating client needs, and creating action plans
• Applied strategic challenger sales approach and followed marketing initiatives to develop targeted messaging for new business
• Created sales presentations to highlight product benefits and enhance top-of-funnel acquisitions

Director Of Programmatic Sales

MultiView
Toronto, ON
07.2013 - 12.2017

As the leading B2B digital publisher in the Association world, we provide associations with the highest non-membership revenue dues in North America while offering a platform that directly connects leading industry suppliers to targeted association membership bases.

• Managed new and existing client relationships, developing and supporting sales with executives and stakeholders across 500+ accounts in various industries (Industrial Safety, Travel Tourism, Entertainment, Medical, Educational, Financial, and more)
• Grew portfolio to $27.5M annual ad spend through brand and agency relationships, achieving YoY growth of 165-185%
• Structured client reports for optimization and revised audience targeting protocols for higher bid rates on quality audiences
• Sold direct to executive teams and through agency/trade desk relationships, closing multi-million-dollar proposals
• Set multiple sales records within the Canadian division for highest sales months (selling $100,000-$150,000+ in media purchased)
• Developed a Programmatic Team in Canada with 9 direct reports, utilizing Challenger/Consultative selling techniques to exceed revenue quotas/targets and provide exceptional client experiences
• Developed and submitted complex proposals exceeding $500k for digital programmatic media buys with Fortune 1000 businesses
Achieved President's Club award within the first year and subsequent years, demonstrating strong leadership and communication skills
• Met or exceeded sales goals for Named Accounts, bringing in over 70+ new accounts and upselling complex deals to existing clients
Set new Canadian Division MRR (100K, 150K, 187K, 220K) and ARR ($988K, $1.6M, $2.2M, $3.85M)

Account Executive - Digital Solutions

MultiView
Toronto, ON
07.2013 - 05.2014
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Maintained current knowledge of evolving changes in marketplace.
  • Negotiated prices, terms of sales and service agreements.
  • Achieved or exceeded company-defined sales quotas.
  • Notable projects ASAE, CASE, PSA, CSSE, TIAC, TIAO, ,USTA, NTA, CDA, CAEP, CAOT, CCCS, CMA and more...)
  • Achieved President's club '14,'15,'16,'17
  • Set new Canadian Division MRR (100K,150K,187K,220K) and ARR ($988K, $1.6M, $2.2M, $3.85M)

Business Solutions Consultant

GBS Communications - Telus Dealer (Eastern Canada)
Toronto, ON
02.2013 - 06.2013
  • Developed and maintained long-term relationships with clients, fostering strong service bonds and encouraging return patronage.
  • Drafted integration plans to ease assimilation of products into customers' business infrastructure.
  • Performed detailed research of customer business structures to accurately tailor wireless business solutions to unique needs of each.
  • Recommended specific Wireless solutions to customers based on unique technical requirements of each.
  • Identified patterns and trends in large data sets and provided actionable insights.
  • Deployed predictive analytics models to forecast future trends.


Building Consultant

Future Steel Buildings/Toro Steel Buildings
Markham, ON
02.2011 - 06.2013
  • Worked closely with multi-disciplinary team to design residential and commercial projects in North America.
  • Interacted with state and local agencies concerning compliance with codes and regulations.
  • Produced precise technical specifications and data sheets.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Met regularly with sales manager to discuss sales strategies and brainstorm new ways to encourage customers to buy.
  • Increased territorial share by driving new market penetration strategy to address emerging customer and industry needs.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.

Corp. Account Executive

Global Events Management
Toronto, ON
02.2010 - 12.2010

GSM Global specializes in curating ultra-luxurious experiences that grant exclusive access to the world's leading sporting, entertainment, and cultural events. Our international network of curation connoisseurs utilizes unrivaled local knowledge and connections to deliver once-in-a-lifetime experiences for you and your most important guests. From red carpet events and golfing icons to pre-Super Bowl briefings with NFL legends, our expertise and local presence in regional markets provide unparalleled privileges and access to invite-only events.

• Corporate hospitality sales, targeting new clients for corporate summit and sports event packages
• Presented event packages to C-level management, emphasizing client retention and future investor growth benefits
• Researched, assessed, and pitched qualified leads for various GSM Global offerings using diverse online and offline sources
• Delivered exceptional experiences at prestigious events, including Formula One, US Masters, Kentucky Derby, Wimbledon, Ryder Cup, US Open, Breeders Cup, Super Bowl, Final Four, and Highland Swing

Operations Manager

Rogers Communications
Toronto, ON
10.2008 - 10.2009
  • Devised processes to boost long-term business success and increase profit levels.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Set, enforced, and optimized internal policies to maintain responsiveness to demands.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Analyzed and reported on key performance metrics to senior management.

Senior Enterprise Account Executive

Rogers Communications
Toronto, ON
01.2007 - 10.2008
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Notable Achievements: Top 5 Percentile Rank

Account Executive

Rogers Communications
Toronto, ON
07.2005 - 12.2006
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Executed successful sales strategies to convert leads into customers.
  • Created and executed account strategies to translate organizational goals into client activities.
  • Cross-sold products and services to clients to secure additional business and grow revenue streams.
  • Qualified leads, built relationships and executed sales strategies to drive new business.

Territory Sales Manager

Bell Mobility
Newmarket, ON
06.2002 - 06.2005
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Exceeded targets by building, directing, and motivating high-performing sales team.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.

Education

BBA - Accounting And Finance

York University
Toronto, ON
09.2007 - 05.2011

Skills

Contract Negotiation

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Timeline

Enterprise Account Executive

Resulticks
02.2022 - Current

Project Manager, PMO

Greenworx LTD
04.2020 - 01.2022

Senior Sales Consultant

Leonardo Worldwide
01.2018 - 12.2019

Director Of Programmatic Sales

MultiView
07.2013 - 12.2017

Account Executive - Digital Solutions

MultiView
07.2013 - 05.2014

Business Solutions Consultant

GBS Communications - Telus Dealer (Eastern Canada)
02.2013 - 06.2013

Building Consultant

Future Steel Buildings/Toro Steel Buildings
02.2011 - 06.2013

Corp. Account Executive

Global Events Management
02.2010 - 12.2010

Operations Manager

Rogers Communications
10.2008 - 10.2009

BBA - Accounting And Finance

York University
09.2007 - 05.2011

Senior Enterprise Account Executive

Rogers Communications
01.2007 - 10.2008

Account Executive

Rogers Communications
07.2005 - 12.2006

Territory Sales Manager

Bell Mobility
06.2002 - 06.2005
Sean ChowEnterprise Account Executive - Digital Transformation