Summary
Overview
Work History
Education
Additional Information
Timeline
Generic

Scott Spence

Toronto,ON

Summary

Experienced Head of Marketing | MBA | Marketing and Finance Expert

Marketing leader with proven track record of accelerating growth and revenue|

With over 18 years of experience in marketing and growth, I've developed and launched new businesses, products and omnichannel growth strategies across the globe.

In the past five years, I have:

- joined an early stage B2B SaaS company, achieving 30% MoM and 120% QoQ growth in 2024

- co-founded a B2B lending company, growing to $10m AR. 2x, 2.5x, 3.5x annual growth

- taken an established B2C SaaS business, and 7x'd monthly revenue in three months, increasing CLTV by 2x

I have built and led marketing teams in fast-growing companies in multiple industries, working across all business functions and divisions to create the best PMF, demonstrate value, and dramatically increase revenue.

Overview

19
19
years of professional experience

Work History

Head of Marketing

Parvis (TSX-V: PVIS)
Toronto, ON
03.2023 - Current
  • Achieved 30% MoM and >100%QoQ growth in 2024
  • Developed and implemented 360 omnichannel GTM strategy, creating a sustainable pipeline of new business across multiple origination channels within first 10 months
  • Created and launched "EMDsolutions," the company's first B2B SaaS product in May 2023, securing 15+ contracts in six months and creating a path to target revenue of $1m in first year
  • Simultaneous developed the B2C business, 10x'ing user growth
  • Created & host the Brick br Brick webinar and podcast series
  • Ran end to end sales, and built sales team
  • Implemented Hubspot CRM, Klayvio, Clarity & Google Analytics
  • Developed and executed 2023/24 marketing, sales and growth strategies
  • Led a small, cross functional team and agency partners

Marketing Consultant

GOLFWOD
Toronto, ON
09.2023 - 01.2024
  • Growth hacked an established Golf app, including BFCM sale events
  • Increased monthly revenue by ~700%, CLTV by 200%+, and kept CAC stable

Advisor

Upgraded
Vancouver, BC
05.2023 - Current
  • Collaborating with the founder and CXO to develop scalable Go-To-Market and Account-Based Marketing strategies for their Operations-as-a-Service platform.

Fractional CMO

Prosh Marketing
Toronto, ON
03.2023 - 12.2023
  • fCMO for clients, on consulting or advisory projects

Fractional CMO

Virtro Technologies
Vancouver, BC
03.2023 - 07.2023
  • Provide strategic advisory and decision-making support to the CEO, aligning the company's growth and market positioning
  • Developed and implemented robust go-to-market strategies for AI immersive simulation product suite
  • Develop and implement three-year strategic plan

Product Marketing Consultant

SKALE Labs
San Francisco, CA (Remote)
01.2023 - 03.2023
  • Develop and execute comprehensive product marketing strategies, including market research, positioning, and messaging to drive demand and revenue growth in non-technical verticals
  • Lead cross-functional projects, including product, sales, and marketing, with a focus on enablement and messaging to new markets

Global Marketing Director

Fundsquire
Toronto, ON
04.2020 - 12.2022
  • Hired, led, and mentored a global marketing team of six people, in four countries and timezones
  • Grew total lending by 220% in 2021, and 350% in 2022 ($9m|$20m|$70m)
  • Created and executed multiple omnichannel global marketing and sales strategies
  • 50% over revenue target in H1 2022 for digital channels, 15% under budget
  • Re-worked Go To Market messaging based on ideal customer profiles, prospect & customer journeys, pain points, and outcomes, increasing MQLs by 33% in the first month
  • Introduced agile marketing in combination with growth hacking tactics into product & digital marketing teams
  • Re-organized, trained, and led inbound & outbound sales team, resulting in a 120% increase in SQLs QoQ
  • Increased web traffic >300% using content and SEO strategies, maintaining first ranking SEO in all regions against a basket of priority keywords and aggressive competition
  • Nominated for three Fintech Australia ("finnies") awards in 2022

Marketing Director & MD

Fundsquire
TORONTO, CANADA
01.2018 - 06.2020
  • Co-founded Fundsquire Canada, developed business plan, product, marketing, underwriting, legal, finance, sales, and technology from conception, personally closing $1.5m in loans in the first year of Canadian operations
  • Created and executed all marketing & GTM strategies for the global group of companies, managing internal and external marketing resources and people
  • Worked with CEO and UK MD to secure $3.5m in equity financing, and a $70m debt facility
  • Created "Fastfund" lending product, reducing processing time from industry-standard 10 days to 48 hours

Equities & Futures Trader

Select Vantage
Toronto, ON
04.2017 - 06.2018
  • Proprietary trader with $5m account, focusing on North American and European equities
  • "Graduated" from trainee to trader in four months, verses the average of six
  • Generated trading ideas through a combination of macro research, news flow, order flow, technical indicators, and relationships with other traders
  • Collaborated with other traders to develop trading systems using internal software systems and python
  • Developed Excel and Google sheets to scan, track and analyze price data
  • Coded rudimentary trading bots with Python

Marketing Manager

University of Sydney
SYDNEY, AUSTRALIA
12.2014 - 12.2016
  • Led a team of three, responsible for B2B and B2C marketing, student experience, database management & finance in student support services
  • Marketed and promoted more than 50 events, improving student attendance at events by 15%
  • Increased events sponsorship price by 10%, and developed messaging and collateral for sales. This led to a 7% increase in sponsorships, and 17% increase in revenue

Digital Marketing Officer

University of Sydney
SYDNEY, AUSTRALIA
06.2010 - 12.2014
  • Managed multiple marketing channels, including front-end web and development, social media, content & analytics
  • Marketed more than 50 events per year to internal (student), external (prospective student) and businesses
  • Created and executed marketing campaigns to attract businesses to the University of Sydney student base

Marketing Assistant

University of Sydney
Sydney, NSW
04.2008 - 06.2010
  • Worked in a small team responsible for the research and implementation of cross-university delivery of mathematics courses, using the first iterations of online collaborative tools

Media Analyst

iSentia
Sydney, NSW
02.2005 - 03.2008
  • Analysed media coverage for large brands and government clients, using various quantitative and qualitative techniques
  • Produced reports for our clients, including in-depth analyses, of their media coverage across print, TV, Radio, and online

Education

CRO School - Revenue & Sales Management And Leadership

Pavilion
Toronto, ON
11.2022

CMO School - Marketing Management And Leadership

Pavilion
Toronto, ON
08.2022

Innovation Governance Program Lvl 1 - Technology Company Board Preparation

Canadian Council of Innovators
05.2022

MBA -

University of Canberra
Canberra, ACT
05.2016

Bachelor of Social Sciences - History and Government (Politics

University of Sydney
11.2004

Additional Information

  • Self-professed golf nut, with a current handicap of 4.6
  • Macro-economics enthusiast, and previous blog writer for several financial websites
  • Listen to me talk about Marketing and building a company on the Business Ninjas podcast - https://www.youtube.com/watch?v=v4ihIFlRTWo

Timeline

Marketing Consultant

GOLFWOD
09.2023 - 01.2024

Advisor

Upgraded
05.2023 - Current

Head of Marketing

Parvis (TSX-V: PVIS)
03.2023 - Current

Fractional CMO

Prosh Marketing
03.2023 - 12.2023

Fractional CMO

Virtro Technologies
03.2023 - 07.2023

Product Marketing Consultant

SKALE Labs
01.2023 - 03.2023

Global Marketing Director

Fundsquire
04.2020 - 12.2022

Marketing Director & MD

Fundsquire
01.2018 - 06.2020

Equities & Futures Trader

Select Vantage
04.2017 - 06.2018

Marketing Manager

University of Sydney
12.2014 - 12.2016

Digital Marketing Officer

University of Sydney
06.2010 - 12.2014

Marketing Assistant

University of Sydney
04.2008 - 06.2010

Media Analyst

iSentia
02.2005 - 03.2008

CRO School - Revenue & Sales Management And Leadership

Pavilion

CMO School - Marketing Management And Leadership

Pavilion

Innovation Governance Program Lvl 1 - Technology Company Board Preparation

Canadian Council of Innovators

MBA -

University of Canberra

Bachelor of Social Sciences - History and Government (Politics

University of Sydney

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Scott Spence