Scott Morgan

Drive Price Execution Across West Region

• Analysis pricing guardrails across West Region
• Create AD execution files for West Region
• Ensure scans / QDs are implemented, cross reference against COA's, and report what margins chain accounts are running.

Lead Sales Merchandising Platform

• Create and implement Chain Merch. strategy for West Region
• Manage POS for West Region from start to finish. Budgets, POS ordering windows, implement POS strategies that align with brand ask.

• Lead California chain business strategy across key retail accounts, improving sales performance, distribution, and KPI attainment.

• Direct cross-functional sales execution with distributor leadership, brokers, and chain partners.

• Develop and implement chain-specific programming strategies that improve promotional effectiveness and retail visibility.

• Manage strategic relationships with distributor executives, chain buyers, and retail partners.

• Lead POS management and merchandising initiatives, including centralized inventory tracking and execution planning.

• Utilize Nielsen and Numerator reporting to evaluate promotional effectiveness and pricing trends.

• Managed regional chain business across key California accounts including BevMo, Save Mart, Raley’s, Stater Bros, and Smart & Final.

• Partnered with SGWS distributor teams and account executives to drive chain ads, programming, and new distribution.

• Worked directly with chain merchandising teams to ensure execution of promotions and in-store activation programs.

• Supported Nielsen growth through strategic incentive programs and merchandising initiatives.

• Built strong business relationships with key on- and off-premise accounts throughout the Bay Area.

• Developed and executed innovative account programs to drive YOY growth and increase brand visibility.

• Led executive event activations including AT&T Pro-Am, Fast Start, and Patrón Cup.

• Conducted quarterly business reviews with distributor leadership teams.

• Helped create and implement chain merchandising initiatives across Northern California accounts.

• Developed new chain merchandising standards, distributor KPIs, and execution processes.

• Improved retail execution and merchandising consistency through entrepreneurial problem-solving.