Scott McLaren
Victoria,BC
Summary
Accomplished Co-Owner and Affiliate Manager with over 14 years of experience in the digital marketing industry. Self motivated professional with a stellar track record of success in exceeding revenue targets. Skilled in client management, deep understanding of market trends, and keen eye for growth opportunities.
Overview
14
14
years of professional experience
Work History
Co-Owner & Chief Revenue Officer
Evolve Performance Media
08.2021 - Current
- Instrumental in building a grass roots company to a multi-million dollar performance agency
- Main role of Affiliate Management while simultaneously generating profit via Business Development and Media Buying
- Trained new Affiliate Managers on best practices, strategic campaign management, and maximizing revenue from a book of publishers
- Increased overall profitability by identifying cost-saving measures and optimizing resource allocation.
Digital Media Buyer
Astoria Online
07.2020 - 08.2021
- Created, Optimized, Scaled online advertising campaigns across pop, display, inline contextual ads
- 41 months in a row of running profitable media buying campaigns
- Split tested various user flow paths, reduced costs through strategic sourcing, competitive bidding to maximize CTR and ROI
Senior Affiliate Manager
Globalwide Media
03.2010 - 07.2020
- Consistently generated over $1 million in gross profit annually from my publisher portfolio
- Created custom digital marketing campaign strategies for affiliates in a range of verticals
- Built a strong book of top quality, high volume affiliates over 14 years in the space
- Attended over 20 Affiliate Summit conferences to recruit new publishers and build loyalty with existing clients
- Received Affiliate Manager of the Year award
- Implemented tailored incentive programs for top-performing affiliates, driving increased revenue generation.
- Attended seven Out of Bounds retreats for top Affiliate Managers and high volume publishers
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Proactively recruited publishers online via linked in, referrals, faceboook groups, etc
Education
Bachelor of Commerce - General Management
University of Victoria
Victoria, BC, Canada12.2009
Skills
- Highly driven to surpass company goals
- Self starter with strong work ethic
- Team player, collaborates well with others
- Fluent in Everflow, HasOffers, CAKE platforms
- Charismatic and enjoys building relationships
- KPI Tracking and report generation
- Account management
- Proactive client recruitment
- Business Development
- Industry Knowledge
Timeline
Co-Owner & Chief Revenue Officer
Evolve Performance Media
08.2021 - Current
Digital Media Buyer
Astoria Online
07.2020 - 08.2021
Senior Affiliate Manager
Globalwide Media
03.2010 - 07.2020
Bachelor of Commerce - General Management
University of Victoria
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