Scott Hamilton
Calgary,Alberta
Summary
15+ years experience in marketing, sales, revenue development and customer experience leadership. Versatile business leader bringing several years of experience as an accomplished President and CEO. Strategic problem-solver, change manager and visionary executive with success implementing plans to meet current and future needs. Key expertise in not-for-profit management and leadership of complex organizations.
Overview
21
21
years of professional experience
Work History
President and CEO
Alberta New Home Warranty Program
07.2021 - Current
- The Alberta New Home Warranty Program (ANHWP) is the leading provider of new home warranty, renovation warranty, and homebuilder insurance in Alberta, proudly serving homeowners and the very best of Alberta's home builders for over 45 years
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Established innovative policies to improve organizational performance and increase customer satisfaction.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Led operational team in development, rollout, and management of new product lines.
- Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
- Navigated complex regulatory environments while maintaining compliance across all aspects of the organization''s operations.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Devised and presented business plans and forecasts to board of directors.
- Developed a high-performance executive team for improved productivity and efficiency.
- Oversaw business-wide changes to modernize procedures and organization.
Vice President, Marketing and Customer Experience
Alberta New Home Warranty Program
05.2019 - 05.2021
- Serving homebuilders with a competitive advantage through our integrity and reputation with builders and homeowners
- Responsible for developing and driving marketing/sales plans and operations, developing distribution channels, building strategic business relationships and championing ANHW's commitment to continuous improvement relating to the customer experience
- Member of the Senior Leadership Team, directly serving and supporting Customer Solutions, Marketing & Communications, and Product Management Teams.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Initiated strateies to drive company growth and increase market share and profitability.
Director of Marketing and Customer Experience
Hopewell Residential
07.2008 - 05.2019
- Senior management of marketing, brand management, reputation, customer experience and communications for Hopewell Residential, designated one of Canada's Best Managed Companies in 2017. - Leadership of Hopewell Residential marketing, communications, and external relations team - Strategic direction for marketing and communications efforts for all Hopewell Residential brands (including both pro-active and reactive communications planning and practice) - Direction and oversight of digital marketing operations - Development and oversight of customer journey and customer lifetime value metrics - Senior leadership of customer segmentation, targeting, and product solution insights - Oversight of customer experience/retention approach and issues management - Internal and external stakeholder relations leadership - Senior direction of communications and community relations efforts - Senior leadership of reputation management - Brand creative + digital engagement oversight - PR + reputation management strategy - Manage multi-disciplinary teams spanning marketing, communications, social media, digital, on-site presentation, merchandising and market research
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Championed the adoption of cutting-edge marketing technologies within the organization, driving greater efficiency and improved results across all campaigns.
Senior Manager, Marketing and Community Relations
Hopewell Residential
07.2010 - 03.2015
- Senior marketing and community relations strategist for Hopewell Residential
- Senior management of marketing for Hopewell Residential
- Real estate, community development and homebuilding marketing expertise
- Leadership of Hopewell Residential marketing team
- Strategic direction for marketing and communications efforts for all Hopewell Residential brands (including both pro-active and reactive communications planning and practice)
- Oversight of customer experience/retention approach and issues management
- Senior direction of communications and community relations efforts
- Brand creative + digital engagement oversight
- PR + reputation management strategy
- Managed large multi-disciplinary team
Manager, Sales and Marketing
Hopewell Residential
07.2008 - 07.2010
- Manager of Sales and Marketing department, including direction and management of overall marketing strategy, advertising planning, social media, community engagement, online strategy and media relations.
Marketing + Communications Strategist
Stratus Marketing
08.2004 - 01.2008
- Strategic marketing lead with specialization in social marketing, responsible for strategic marketing and communications planning and development, brand management and engagement, market research, campaign development and implementation, advocacy programming, stakeholder engagement, multi-level campaign management, copywriting, creative direction, partner development, group facilitation, project and client management, and creative and supplier services management.
Account Manager
Creative Intelligence Agency
04.2003 - 08.2004
- Account manager for WestJet Airlines and the Calgary Film Festival
- Project and client management for assigned clients as well as strategic planning and facilitation of advertising and communications campaigns.
Education
Master of Business Administration (M.B.A.) -
University of Calgary
01.2016
LEAN Six Sigma Program -
Haskayne School of Business
01.2016
Leadership Development -
The Banff Centre
01.2012
Bachelor of Communications, Marketing and Mass Media -
University of Calgary
01.2003
Journalism -
Southern Alberta Institute of Technology (SAIT)
01.2003
Skills
- Not for Profit Management
- Organizational Leadership
- Strategic Planning
- Operational Excellence
- Leadership Team Building
- Integrity and ethics
- Marketing Strategy
- Customer Relations
- Community Engagement
- Customer Engagement
- Advocacy
- Public Relations
- Media Relations
- Marketing Communications
- Online Marketing
- Crisis Management
- Sales and Marketing
- Company Representation
- Strategic Visioning
- Operations Oversight
- Innovation and Creativity
- Revenue Growth
- Stakeholder Relations
- Leadership and People Development
Websites
Languages
English
Full Professional
Timeline
President and CEO
Alberta New Home Warranty Program
07.2021 - Current
Vice President, Marketing and Customer Experience
Alberta New Home Warranty Program
05.2019 - 05.2021
Senior Manager, Marketing and Community Relations
Hopewell Residential
07.2010 - 03.2015
Director of Marketing and Customer Experience
Hopewell Residential
07.2008 - 05.2019
Manager, Sales and Marketing
Hopewell Residential
07.2008 - 07.2010
Marketing + Communications Strategist
Stratus Marketing
08.2004 - 01.2008
Account Manager
Creative Intelligence Agency
04.2003 - 08.2004
Master of Business Administration (M.B.A.) -
University of Calgary
LEAN Six Sigma Program -
Haskayne School of Business
Leadership Development -
The Banff Centre
Bachelor of Communications, Marketing and Mass Media -
University of Calgary
Journalism -
Southern Alberta Institute of Technology (SAIT)
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