Scott Crawford

• Developed and implemented Sales strategy to drive company growth and increase profitability from $0- $2M in first 3 years
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
• Increased company growth through collaboration with sales and marketing departments.
• Built high-performance Sales team of 30 through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
• Formulated and executed strategic initiatives to improve product offerings.
• Cultivated company-wide culture of innovation and collaboration.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Oversaw business-wide changes to modernize procedures and organization.

• Consulted with over 50 players, coaches and parents over 10+ years at different levels across Canada
• Player Development: Assess individual player skills, strengths, and areas for improvement, and provide personalized feedback and development plans.
• Opponent Analysis: Conduct thorough scouting and analysis of upcoming opponents to identify their strengths, weaknesses, playing style, and tendencies.
• Communication and Collaboration: Effectively communicate strategic plans, analysis findings, and recommendations to coaching staff, players, and management. Collaborate with coaches ensure alignment and execution of strategic initiatives.
• Performance Evaluation: Continuously monitor and evaluate effectiveness of implemented strategies and tactics through ongoing performance analysis. Make adjustments as necessary to optimize team performance and achieve desired outcomes.
• Staying Updated: Keep abreast of latest trends, innovations, and best practices in hockey strategy, coaching methodologies, and sports analytics to maintain competitive edge and enhance consulting services.
• Leadership and Mentorship: Provide leadership, guidance, and mentorship to coaching staff, players, and parents by sharing personal expertise, fostering culture of continuous improvement, and inspiring confidence in strategic direction.

Created and ran a cutting-edge sports technology company dedicated to revolutionizing the way hockey players develop their skills and how coaches and scouts recruit talent. Flagship product is video-based hockey app designed to aid players in their development, training, and skill enhancement. Company was proudly sold 2015.

• Work closely with product managers, designers, and other developers to conceptualize, design, and implement new features and functionalities for hockey app.
• Strategically designed video features that allow users to analyze their performance, break down gameplay footage, and identify areas for improvement.
• Integrate Training Modules by developing training modules and drills within app to help players enhance their skills, techniques, and overall performance on the ice.
• Implemented user-friendly interface that provided intuitive navigation, seamless user experience, and personalized content recommendations based on player profiles and performance data.
• Enabled communication and Collaboration features that allowed players to interact with coaches, receive feedback, and participate in virtual training sessions.
• Implemented robust security measures to protect user data, including personal information, performance metrics, and video footage, in compliance with privacy regulations.
• Optimize performance and scalability by continuously optimizing website performance, scalability, and responsiveness to ensure smooth operation across users.
• Expanded company's geographical reach, opening new markets and increasing profitability.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.