Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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Scarlet Sánchez

Burnaby,BC

Summary

Highly motivated and initiative-taking professional with 17 years of diverse experience in Sales, Marketing Communications, Customer Service, and Account Executive roles. A customer-centered thinker with a creative approach to problem-solving, adept at negotiation and tailoring business solutions to meet client needs. Known for effective project planning, attention to detail, and analytical mindset.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Boston Scientific
02.2022 - Current
  • Led strategic planning efforts to develop comprehensive country business strategies, maximizing market share, brand awareness, and customer loyalty
  • Designed and executed successful new product launches, identifying and capitalizing on emerging market opportunities
  • Managed marketing budget, collaborated with cross-functional teams, and ensured alignment with regional and global marketing strategies
  • Championed quality and regulatory commitments, ensuring compliance with industry standards.

Marketing Manager

General Motors
10.2021 - 01.2022
  • Developed and implemented marketing plans for GM fleet channel in México, aligning with retail strategy and driving sales growth
  • Strengthened Chevrolet Fleet Services Program and managed vehicle purchase programs, enhancing customer experience and exceeding sales targets
  • Led special projects to boost sales, including the design of GM-Costco Benefits and DIDI Fleet programs.

Fleet Account Executive

General Motors
02.2017 - 10.2021
  • Contributed to commercial corporate sales plan and targets, customized negotiations with accounts, and managed vehicle purchase programs
  • Increased market share and sales in small and medium businesses, exceeding targets and driving business growth.

Education

Master of Business Administration (M.B.A.) -

Monterrey Institute of Technology and Higher Education (ITESM)
05.2010

Bachelor of Science, Communication Science -

Monterrey Institute of Technology and Higher Education (ITESM)
12.2002

Skills

  • Business Development and Sales
  • Marketing Communications
  • Client Relations
  • Negotiation and Tailoring Solutions
  • Project Management
  • Team Leadership and Motivation
  • Communication Skills

Languages

English
Full Professional
French
Professional Working
Spanish
Native or Bilingual

References

Available upon request.

Timeline

Marketing Manager

Boston Scientific
02.2022 - Current

Marketing Manager

General Motors
10.2021 - 01.2022

Fleet Account Executive

General Motors
02.2017 - 10.2021

Master of Business Administration (M.B.A.) -

Monterrey Institute of Technology and Higher Education (ITESM)

Bachelor of Science, Communication Science -

Monterrey Institute of Technology and Higher Education (ITESM)

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Scarlet Sánchez