Sayeda Adiba Anwar

Master of Science in Information Systems and Technology (MSIST) graduate with over four years of experience in finance, banking, and human resources. Demonstrates a strong ability to leverage technology for optimizing business processes and enhancing operational efficiency. Proficient in analytical thinking, problem-solving, and adaptability, with a commitment to continuous professional development. Actively seeking to contribute expertise and drive innovation within a dynamic IT environment.

Industry Research - Digital Marketing Strategy of Amna Sanctuary

• Developed and executed a comprehensive digital marketing strategy for Amna Sanctuary, utilizing social media, and email marketing teams to increase brand awareness, engage younger audiences, and attract donors.
• Implemented a targeted approach to engage diverse audiences (younger for awareness, older for donations), leveraging analytics tools to track performance, optimize content, and enhance financial sustainability for supporting refugee families.

Data & Business Analysis Research - Next Door Grocer

• Optimized MySQL database for real-time inventory tracking, efficient order processing, and data-driven insights on sales trends and customer preferences.
• Analyzed customer behavior and sales patterns to identify market trends and optimize product availability. Collaborated with stakeholders to enhance the platform’s functionality, improving user experience and business efficiency.

● AUST Innovation & Design Club– Executive Member.

● AUST Cultural Club– Committee member.

● Won 40% scholarship in “Ptak prize competition”.

● Organized Business Week 2015, 2016, 2017.

● Intra School Drama and Debate Championship Award.