Sayda Momtaha Habib
Saskatoon,SK
Summary
Driven Marketing and Communications Executive with over 5 years of experience supporting marketing operations for companies of varying size and complexity. Experience in content development and vital technical knowledge in content production has been an asset throughout my career. I moved to Canada in 2019 and started my career form the scratch and excelled the field of customer service and communication through that journey as well.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Owner and CEO
Ink.co
03.2023 - Current
- Founded Ink.co and manage Ink.co
- Designing, creating and testing all products
- Communicating with the suppliers and the customers
- Managing social media and the website contents
- Yearly budgeting, planning, marketing strategy and building the business
Digital Ads Account Coordinator
Vendasta Technologies
08.2021 - Current
- Conducted calls to review content strategy and website metrics.
- Measured, tracked and quantified organic and paid digital strategies.
- Consultation sessions with the partners and the clients for effective digital ads.
- Coordinated custom social media posts that captured target audience's attention and influenced action.
Settlement Advisor
International Women Of Saskatoon
09.2020 - 08.2021
- Assisting clients to prioritize their settlement objectives and needs
- Developing individual settlement plans which outlines a strategy for achieving settlement success based on the identified needs, available services, and community support and reporting to the Government of SK.
- Monthly minimum target was 6-7 clients and My personal number was minimum 11 clients a month.
- Built and maintained relationships with clients to provide ongoing support.
- Trained new and existing employees on customer service best practices to improve overall customer handling skills.
Administrative Assistant
Class Act Studios
09.2019 - 06.2020
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
Sr. Executive Marketing
Mindfork Tech Ltd
10.2018 - 05.2019
- SEO marketing social media, market research, client communication content write-up, promotional strategies
- Social media promotion, developing marketing campaigns, conducting research, website over vision, and other related works
- Content developers create creative content for the institution
- This includes creative writing, Graphical works, and some promotional videos as well
- Managing and supervising a team for regular event management which includes organizing, communicating and promoting for the event.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed marketing campaigns using key metrics and performance indicators.
Director, Story writer, and Cinematographer
Real Chamak Entertainment
09.2017 - 09.2018
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Projects: 1. “Getting to know the ROOTS”, (A show that tells the history of the traditional food of Bangladesh”. 2. “Bangla Foodaholic”
- • Technical works for other projects: Coffee with Chamak, “Pathao” short film, and “Grildfriendzoned” short film
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established departmental performance goals and provided feedback for underperforming areas.
Head of Content Development
University of South Asia
08.2017 - 09.2018
- Applied current editing and photography tools to tell great stories.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
- Managed and supervised a team for regular event management.
Adjunct Lecturer, Accounting and Finance
University Of South Asia
09.2017 - 08.2018
- Organized, prepared, and revised Accounting course material and applied technological options for online and course-related software.
- Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
- Taught classes in basic economics, accounting and finance,
GED English Writing Teacher
Mentors'
10.2014 - 03.2017
- Provided grades and progress reports to evaluate student learning needs.
- Tutored students struggling with course material.
- Evaluated and graded students' essays, projects and exams.
- Employed visual and auditory approaches to make lessons more interesting and interactive for students.
Education
Masters - Journalism
University of Regina
Regina, SK08.2020
Bachelors - Economics
BRAC University
Dhaka, Bangladesh09.2017
Diploma - Documentary Photography
CounterFoto
Dhaka, BangladeshSkills
Technical Skills
- Adobe creative cloud (Premiere Pro,Photoshop, illustration, Adobe Audition, Animate)
- Wordpress
- DIgital ads Software (Social Marketing App,, Marchex, Google Analytics, Google AdWords, Matchcraft, TapClicks
- Training and Development
- Client Service
- Key Partnership Cultivation
- Coaching and Mentoring
- Consulting
- Remodels and New Construction
- Marketing and Advertising
- Account Management
- Search Engine Optimization Practices
- Digital Content Development
- Developing Creative Content
- Client Meetings
- Social Media Platforms
- Social Media Content Writing
- Customer Support
Additional Information
- Documentary named “Pandemic Minds” was published on CBC. https://www.cbc.ca/news/canada/saskatchewan/pandemic-minds-documentary-u-of-r-1.5875014, 2021
• A collaborative project on Canada's First Nations water quality issues, "Broken Promises"
Website: https://brokenpromises.urjschool.ca/water-is-life/
Published by : StarPhoenix and the Leader-Post
Award nominations and wins:
- Winner of The Emerge Media Award, 2022
- RTDNA Regional Award in the Investigative category, 2022
- One of five finalists shortlisted for the Canadian Journalism Foundation Jackman Award for Excellence in Journalism . (Award announcement on June 7th), 2022
• Duke of Edinburgh Bronze Award, Edinburgh, Scotland. January 2013
• Full scholarship on documentary photography diploma program at CounterFoto under National University, Bangladesh
• Full scholarship on documentary photography exchange program at Rama Krishna Mission, Calcutta.
Certification
Google Digital Ads Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Timeline
Owner and CEO
Ink.co
03.2023 - Current
Digital Ads Account Coordinator
Vendasta Technologies
08.2021 - Current
Settlement Advisor
International Women Of Saskatoon
09.2020 - 08.2021
Administrative Assistant
Class Act Studios
09.2019 - 06.2020
Sr. Executive Marketing
Mindfork Tech Ltd
10.2018 - 05.2019
Adjunct Lecturer, Accounting and Finance
University Of South Asia
09.2017 - 08.2018
Director, Story writer, and Cinematographer
Real Chamak Entertainment
09.2017 - 09.2018
Head of Content Development
University of South Asia
08.2017 - 09.2018
GED English Writing Teacher
Mentors'
10.2014 - 03.2017
Masters - Journalism
University of Regina
Bachelors - Economics
BRAC University
Diploma - Documentary Photography
CounterFoto