Savanah Cane
Gatineau,QC
Summary
Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator - Project Manager
Brigil
Gatineau, QC
05.2023 - Current
- Developed and implemented marketing plans and strategies to boost company visibility.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Assisted in developing content for websites, blogs, and social media platforms.
- Conducted research on competitors' activities and products to inform strategic decisions.
- Organized events.
- Evaluated success of campaigns by tracking relevant KPIs and metrics.
- Ensured compliance with all applicable laws when executing promotional activities.
- Wrote, proofed and edited content in accordance with established brand guidelines.
Social Media Marketing Manager
Xentrik
Gatineau, QC
01.2023 - Current
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
- Conducted keyword research to optimize content for SEO purposes.
- Developed marketing strategies based on corporate objectives and market trends.
- Conducted research to determine ideal markets for products and services.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
Social Media Manager
Gauvin Realty
Gatineau, QC
04.2022 - 12.2022
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Coordinated with external vendors or agencies to produce high quality visuals or videos.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Recommended changes in processes or procedures based on feedback from customers or colleagues.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
Model
Elite Miami
Miami, USA
01.2017 - 12.2020
- Collaborated with photographers to create poses that best showcased products or concepts while maintaining a professional demeanor.
- Developed creative ideas for photo shoots that highlighted the clothing in an attractive manner.
- Traveled to different locations for photoshoots when required.
- Worked closely with art directors to ensure that the vision of the brand was accurately portrayed through modeling.
- Followed instructions given by photographer or art director during photoshoots.
- Reviewed images after each shoot and made adjustments as needed based on feedback from photographer or art director.
- Communicated effectively with clients and other professionals involved in projects to ensure successful outcomes.
- Provided input regarding poses or styling if requested by client or photographer.
Education
Certificate - Business Analytics
Harvard Business School
Online03-2024
Certificate - Digital Marketing
Google Garage
Remote11.2022
BBA - Marketing
University of Ottawa
OttawaSkills
- Forecasting
- Strategic Planning
- Content Writing
- Data Analytics
- Keyword Research
- Content Development
- Keyword Analysis
- KPIs Identification
- Google Analytics Setup
- Strategic Marketing
Languages
English
Native/ Bilingual
French
Native/ Bilingual
References
References available upon request.
Timeline
Marketing Coordinator - Project Manager
Brigil
05.2023 - Current
Social Media Marketing Manager
Xentrik
01.2023 - Current
Social Media Manager
Gauvin Realty
04.2022 - 12.2022
Model
Elite Miami
01.2017 - 12.2020
Certificate - Business Analytics
Harvard Business School
Certificate - Digital Marketing
Google Garage
BBA - Marketing
University of Ottawa
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