Sathurthigan Yogarajah
Pickering,ON
Summary
Aspiring Manager with Strong Leadership Skills | Sales to Salary Reporting Knowledge | Human Resources Experience | 9+ Years of High-Volume Sales and Customer Experience | Merchandising Experience | Administrative Efficiency | Analytical skills
To leverage my extensive experience in retail management, category management, merchandising, and supplier relationship management to contribute to the success of the New World Wine category at LCBO, driving sales growth and operational efficiency.
Overview
13
13
years of professional experience
Work History
"B" Store Manager Store Manager ("B" Store)
LIQUOR CONTROL BOARD OF ONTARIO (LCBO)
01.2023 - Current
- Manage a "B" Store with net sales exceeding $9.8M, delivering operational excellence and category leadership
- Lead category merchandising and product placement strategies, contributing to a significant sales increase in key categories such as New World Wines
- Collaborate with suppliers and trade representatives to review portfolios, identify new products, and execute promotional campaigns
- Execute store-level strategies aligned with corporate objectives, including special events and seasonal programs
- Conduct store visits to evaluate merchandising effectiveness and implement adjustments to enhance visual appeal and product visibility
- Monitor and analyze key performance indicators (KPIs), making data-driven decisions to drive operational efficiency and improve sales
LIQUOR CONTROL BOARD OF ONTARIO
01.2022 - 01.2023
- Store 0637 - Laureleaf and Steeles Accurately managed inventory levels for continuous daily operations
- Inspired employees to participate in charity events
- Provided coaching to ensure task completion within deadlines
- Generated $7,819 in funds for a SICK KID's charity, all while inspiring and energizing our employees to actively participate with positivity
- Store 0700 - Kennedy Commons Completed ON Board and LEAP training for the acting manager role
- Trained and developed staff to meet Ready for Business standards
- Collaborated with Human Resources to establish employee accountability
- Store 0183 - Main and Queen Completed six weeks of acting manager training
- Oversaw periodic image changeovers and mastered ISE system and inventory management
- Trained in Manager's report, Workday Time and Absence, SPLAN, and SSR review
LIQUOR CONTROL BOARD OF ONTARIO
01.2014 - 01.2022
- Supported managers in directing employees and ensuring timely task completion
- Maintained a constant presence on the sales floor to address customer needs and concerns
- Managed staff professional development and certification to meet regulatory and customer service standards
- Resolved daily inquiries, consistently meeting performance benchmarks
- Collaborated in inventory audits and created monthly report spreadsheets for accuracy
- Provided dynamic support for product selection and sales transactions
PETRO CANADA
01.2012 - 01.2014
- Greeted and acknowledged customers upon arrival, ensuring satisfaction
- Maintained accurate transaction records for end-of-day reporting
- Actively promoted sales, loyalty programs, and services to boost revenue and customer loyalty
- Accountable for cash register reconciliation and adeptly handled complex issues in a fast-paced environment
Education
Digital Marketing
Brain Station
06.2021
Ontario Secondary School Diploma -
Skills
- Category Management & Merchandising Strategy
- Supplier Relationship Management
- Promotional Planning & Execution
- Retail Business Analysis
- Sales Growth Optimization
- Wine & Spirits Knowledge
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Teams)
- Data Analysis and Reporting
- Point of Sale Systems
- Staff Supervision and Training
- Compliance with Provincial Regulations
Training
- LEAP Emerging Leaders Program Completed 2022
- Onboard Completed 2022
- LEAD Up Program September 2023 - April 2024
Timeline
"B" Store Manager Store Manager ("B" Store)
LIQUOR CONTROL BOARD OF ONTARIO (LCBO)
01.2023 - Current
LIQUOR CONTROL BOARD OF ONTARIO
01.2022 - 01.2023
LIQUOR CONTROL BOARD OF ONTARIO
01.2014 - 01.2022
PETRO CANADA
01.2012 - 01.2014
Digital Marketing
Brain Station
Ontario Secondary School Diploma -
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