Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Timeline
Generic

Sasha Zaika

Toronto,Canada

Summary

Results-driven digital marketing professional with 4+ years of experience in Paid Social, specializing in multi-platform strategy, campaign optimization, and client success. Proven track record managing $2M+ budgets, driving measurable ROI, and collaborating with clients to execute full-funnel paid media campaigns across Meta, Snapchat, Reddit, and Pinterest.

Overview

5
5
years of professional experience
1
1
Certification

Work History

<ul> <li>Managed and optimized $2 million paid social media campaigns across platforms like Meta, Snap, Reddit, and Pinterest to meet client objectives.</li> <li>Monitor, track, and analyze campaign performance, making data-driven optimizations to maximize ROI and client investment.</li> <li>Collaborate with clients to define campaign strategies, present recommendations, and ensure alignment with business goals.</li> <li>Mentored junior team members and provided training support to help upskill colleagues in campaign management and platform best practices.</li> </ul>

GroupM, EssenceMediacom
11.2024 - Current
  • Managed and optimized $2 million paid social media campaigns across platforms like Meta, Snap, Reddit, and Pinterest to meet client objectives.
  • Monitor, track, and analyze campaign performance, making data-driven optimizations to maximize ROI and client investment.
  • Collaborate with clients to define campaign strategies, present recommendations, and ensure alignment with business goals.
  • Mentored junior team members and provided training support to help upskill colleagues in campaign management and platform best practices.

<ul> <li>Collaborated with internal teams and clients to plan and execute media campaigns, ensuring alignment with client objectives.</li> <li>Managed multiple accounts, tracking performance metrics such as ROI, CTR, and CPA, resulting in optimized budget allocations across channels.</li> <li>Leveraged Perpetua’s AI-powered advertising software to optimize Amazon campaigns, leading to a 15% increase in ad revenue and a reduction in ACOS.</li> <li>Worked closely with clients to build strong relationships, ensuring consistent communication and addressing any issues proactively.</li> </ul>

Hotspot Media
09.2023 - 09.2023
  • Collaborated with internal teams and clients to plan and execute media campaigns, ensuring alignment with client objectives.
  • Managed multiple accounts, tracking performance metrics such as ROI, CTR, and CPA, resulting in optimized budget allocations across channels.
  • Leveraged Perpetua’s AI-powered advertising software to optimize Amazon campaigns, leading to a 15% increase in ad revenue and a reduction in ACOS.
  • Worked closely with clients to build strong relationships, ensuring consistent communication and addressing any issues proactively.

<ul> <li>Executed multi-platform paid social campaigns, leading to a 20% increase in conversion rates.</li> <li>Optimized budget allocation and creative testing, ensuring cost efficiency.</li> <li>Provided data-driven insights to enhance performance across key accounts.</li> </ul>

GroupM, EssenceMediacom
03.2021 - 06.2023
  • Executed multi-platform paid social campaigns, leading to a 20% increase in conversion rates.
  • Optimized budget allocation and creative testing, ensuring cost efficiency.
  • Provided data-driven insights to enhance performance across key accounts.

<ul> <li>Conducted data analysis and optimized paid search campaigns across Google Ads, improving efficiency through tailored strategies.</li> </ul>

Saatchi & Saatchi
10.2020 - 03.2021
  • Conducted data analysis and optimized paid search campaigns across Google Ads, improving efficiency through tailored strategies.

Education

Postgraduate Certificate - Marketing Management

09/2020
09.2020

Bachelor's Degree - International Tourism and Hospitality

07/2018
07.2018

Skills

  • Campaign management
  • Multi-channel coordination
  • Team mentoring
  • Attention to detail
  • Campaign management
  • Multi-channel coordination
  • Team mentoring
  • Attention to detail

Certification

Public Speaking Course at University of Toronto (2023-01 - 2023-03)

Languages

English - Full Professional Proficiency, Ukrainian - Native or Bilingual Proficiency, Polish - Professional Working Proficiency, Russian - Native or Bilingual Proficiency

Hobbies and Interests

Creative Strategy & Storytelling, Performance Marketing, Multi-Channel Media Planning, Tech & Innovation

Timeline

<ul> <li>Managed and optimized $2 million paid social media campaigns across platforms like Meta, Snap, Reddit, and Pinterest to meet client objectives.</li> <li>Monitor, track, and analyze campaign performance, making data-driven optimizations to maximize ROI and client investment.</li> <li>Collaborate with clients to define campaign strategies, present recommendations, and ensure alignment with business goals.</li> <li>Mentored junior team members and provided training support to help upskill colleagues in campaign management and platform best practices.</li> </ul>

GroupM, EssenceMediacom
11.2024 - Current

<ul> <li>Collaborated with internal teams and clients to plan and execute media campaigns, ensuring alignment with client objectives.</li> <li>Managed multiple accounts, tracking performance metrics such as ROI, CTR, and CPA, resulting in optimized budget allocations across channels.</li> <li>Leveraged Perpetua’s AI-powered advertising software to optimize Amazon campaigns, leading to a 15% increase in ad revenue and a reduction in ACOS.</li> <li>Worked closely with clients to build strong relationships, ensuring consistent communication and addressing any issues proactively.</li> </ul>

Hotspot Media
09.2023 - 09.2023

<ul> <li>Executed multi-platform paid social campaigns, leading to a 20% increase in conversion rates.</li> <li>Optimized budget allocation and creative testing, ensuring cost efficiency.</li> <li>Provided data-driven insights to enhance performance across key accounts.</li> </ul>

GroupM, EssenceMediacom
03.2021 - 06.2023

<ul> <li>Conducted data analysis and optimized paid search campaigns across Google Ads, improving efficiency through tailored strategies.</li> </ul>

Saatchi & Saatchi
10.2020 - 03.2021

Postgraduate Certificate - Marketing Management

09/2020

Bachelor's Degree - International Tourism and Hospitality

07/2018

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