Sasha Walker

In my current role, I drive my team and I towards achieving our strategic marketing goals. This includes:

• Develop and execute annual content, social media, public relations, and influencer strategies for 1-800-GOT-JUNK.
• Lead cross-functional collaboration to drive integrated marketing campaigns across owned, earned, and paid channels, ensuring alignment with company objectives and key results.
• Analyze and report campaign performance using GA4 to inform data-driven decisions.
• Manage and mentor a high-performing team, fostering a collaborative and professional work environment.
• Oversee external agency partners to ensure successful execution of multiple projects.

Drove strategic marketing and communication efforts to enhance brand awareness, engage audiences, and achieve business goals. I oversaw multi-channel campaigns, ensured aligned messaging, managed a team of six, and analyzed performance to optimize results.

Developed and executed content for brand campaigns, PR initiatives, and crisis management, ensuring alignment with organizational goals and brand identity. I crafted high-impact messaging for media relations, press releases, and sensitive communications to maintain and enhance brand reputation. Additionally, I collaborated cross-functionally to deliver cohesive campaigns while responding to challenges with creativity, strategic thinking, and agility under pressure.