Sasha Mazhbits
GAMING PRODUCT MANAGEMENT AND MONETIZATION LEADER
Vancouver
Summary
Results-oriented Product Manager with 8+ years of experience leading tech product initiatives, including user account migration and merging, mobile store launches, and complex feature development. Proven ability to manage multiple scrum teams globally, drive product vision, and effectively manage stakeholders. Expertise in prioritizing product backlogs and fostering global collaboration to create innovative player experiences through market analysis and feature development.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Director of Product
Big Viking Games
Remote From Vancouver
02.2024 - 05.2025
- Oversee game KPIs using live ops solutions: optimizing revenue, DAU, and MAU with limited development resources.
- Lead monetization strategy, enhancing profitability and player engagement.
- Define short and long-term strategic vision, aligning with company goals.
- Enhance product team efficiency, driving productivity improvements.
- Implement strategies with measurable impact on company growth.
- Orchestrated data-driven decisions to meet critical game KPIs, focusing on revenue optimization and user engagement metrics
- Led product team restructuring initiatives, enhancing operational efficiency and cross-functional collaboration
- Defined users migration and login flow on new .com platform (70% of paying players migrated)
Director of Product Monetization
SciPlay USA mobile gaming company
01.2022 - 01.2023
- Managing the product monetization team at the Gold Fish game.
- Leading and empowering the monetization team
- Bringing on daily basis new creative ideas how to reach KPIs with exciting tools. At least 1 brand new monetization live ops event per month
- Planning and implementing strategic initiatives to improve monetization KPIs: DAU and other retention metrics; PPU, ARPPU and other revenue metrics.
- Responsible for planning and execution of monetization calendars (short term strategy) and roadmaps (long term strategy) with supportive data-based decision making. Increasing number of delivered live ops content by 20%
- During my 10 months there the game had 3 consecutive QoQ of a steady revenue growth
Director of Live Operations
Scopely USA mobile gaming company
01.2021 - 01.2022
- Leading and empowering the live operations team at the Scrabble Go game
- Established global workflow between live operations team and engineering, product and marketing teams to secure a smooth shipment to production.
- Planning and implementing strategic initiatives to improve operational KPIs: time efficiency, decreased prod incidents rate, etc. Released 15% more live content with increasing the team. 50% production incident rate decrease due to operation changes I implemented
- Responsible for execution of performance calendars and roadmap releases with supportive A/B test and optimization process.
- C-level stake holders management
Expert Product Manager of Game's Back-office System
Playtika
01.2019 - 02.2021
- Ownership of a complex Back-Office platform.
- Led the process of design and agile development of the Back-Office platform with set KPIs
- Improved usability of the operational system, which allowed to run a full scope of in-game monetization activities (pricing, A/B testing, monitoring) by the game Back-Office operators
- Led and mentored junior product owners
- Led the complex process of user account migration and merging (between web, mobile, and Playtika Rewards sign-ins) for a game with 1M DAU players, ensuring a seamless user experience and minimal disruption.
Product Manager
Playtika
01.2016 - 01.2019
- Played a leading role in the launch of the first Playtika mobile store on Android, contributing to the company's expansion into new distribution channels.
- Led multiple scrum teams globally, successfully shipping complex roadmap features and driving product innovation.
- Managed stakeholders across multiple departments and regions, aligning product vision and execution to achieve company goals.
- Ownership of multiple game features. Responsible for the vision, development, release, and ongoing enhancement of new features and mechanisms in the game.
- Led 2 SCRUM teams. Release to the production of big and complicated projects
- Launched several features that immediately increased the company's revenues
- Launched the in-game live trivia show based on new technologies in the company, which gave a live engagement experience and improved the performance and professional level of the development team
Live Operations Team Leader
Playtika
01.2015 - 01.2016
- Established and led a team of operations managers.
- Built an operations team from scratch.
- Improved operations capabilities which immediately led to an increase in the number of daily launched monetization activities.
- Established a strong co-working process between different departments such as marketing, product, and support.
Live Operations Manager
Playtika
01.2014 - 01.2015
- Responsible for daily operation and launch of monetization campaigns and resources.
- Flawlessly implemented monetization promotions and activities.
- Performed stressless problem-solving and troubleshooting abilities during production releases.
Retention Operations Coordinator
Caesars Interactive Entertainment Inc.
01.2013 - 01.2014
- Ran retention activities such as benefits letter sequence, and promotional notifications
- Performed ongoing testing of monetization activities for FTUE and existing players Orchestrated comprehensive player retention strategies including welcome kits, benefit communications, and monetization testing that enhanced player engagement and reduced churn rates.
- Evaluated effectiveness of First Time User Experience (FTUE) monetization activities through systematic testing, identifying key engagement drivers and optimizing conversion pathways.
- Implemented multi-channel retention protocols that strengthened player loyalty, managing benefit letter sequences and promotional notifications to maximize player lifetime value.
- Meticulously crafted personalized welcome kits while maintaining quality control protocols, ensuring consistent brand experience for new players during critical onboarding phase.
PA / Project Co-ordinator
Synergy Innovations VC.
01.2012 - 01.2013
- Business and personal assistance, office administration.
- Conducted information research for the managing partner.
- Managed business communication.
- Full ownership of the office management.
Education
Bachelor of Arts - Communication Studies, persuasive communications
IDC Herzliya
Israel 09.2008 - 06.2011
Skills
Product Management, Product analytics, Game Monetization, Product roadmapping, Stakeholder Management, Cross-Functional Collaboration
Certification
Google Data Analytics Professional CertificateGoogle Data Analytics Professional Certificate Coursera
Timeline
Google Data Analytics Professional CertificateGoogle Data Analytics Professional Certificate Coursera
12-2024
Director of Product
Big Viking Games
02.2024 - 05.2025
Director of Product Monetization
SciPlay USA mobile gaming company
01.2022 - 01.2023
Director of Live Operations
Scopely USA mobile gaming company
01.2021 - 01.2022
Expert Product Manager of Game's Back-office System
Playtika
01.2019 - 02.2021
Certified Scrum Product Owner at Scrum Alliance
03-2017
Product Manager
Playtika
01.2016 - 01.2019
Live Operations Team Leader
Playtika
01.2015 - 01.2016
Live Operations Manager
Playtika
01.2014 - 01.2015
Retention Operations Coordinator
Caesars Interactive Entertainment Inc.
01.2013 - 01.2014
PA / Project Co-ordinator
Synergy Innovations VC.
01.2012 - 01.2013
Bachelor of Arts - Communication Studies, persuasive communications
IDC Herzliya
09.2008 - 06.2011
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