Sarita ,
Toronto
Summary
Experienced professional with 10+ years in business & client management, product development, analytics, and stakeholder management. Proven track record in enhancing customer acquisition, optimizing operations, and driving successful projects. Skilled in agile environments and cross-functional collaboration to deliver impactful solutions.
Overview
2025
2025
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Work History
Product Analyst
Propel Holdings
3 2023 - Current
- Actively contributed in aligning marketing initiatives and OKRs with organizational goals through cross-functional collaboration
- Optimized the marketing & underwriting budget by tracking Cost Per Funded Loan and analyzing channels/ campaigns to support informed decision-making for product teams
- Increased customer conversion rates by up to 2% per quarter by evaluating KPIs across acquisition channels and streamlining underwriting rules with risk team
- Collaborated with cross-functional teams to define product roadmaps and prioritize features, ensuring strategic alignment
- Identified critical business process gaps and successfully ran projects, building relevant dashboards to improve processes
- Performed competitive analysis to identify market trends, benchmark product performance, and recommend strategic adjustments
- Tracked and monitored new product performance post-launch, ensuring alignment with business goals and customer requirements
Credit & Risk Specialist
Linde Canada Inc.
12.2021 - 03.2023
- Managed a diverse portfolio of 50k B2B & B2C accounts, leading initiatives to reduce Days Sales Outstanding
- Collaborated closely with cross-functional teams, including sales, marketing, finance, engineering and operations
- Part of the project management team for SideTrade implementation, accountable for data mapping
Accounts Receivable - Credit & Collections Analyst
Bimbo Bakeries USA
02.2019 - 12.2021
- Managed 3,000 B2C accounts, achieving maximum customer retention and recovering over $100K in unpaid amounts annually
Bank Branch Manager
Canara Bank
04.2013 - 04.2018
- Led a team of 5 professionals, recovered CAD 39K in Non-Performing Assets, and earned recognition as 'Zero NPA Branch.' Increased branch business by 30% through customer segment analysis, leading to 50% increase in retention and satisfaction
- Coordinated marketing campaigns designed to increase brand awareness among local businesses
Education
MBA in Human Resources Management - Human Resources Management
Rajasthan Technical University
India 06.2009 - 05.2011
Skills
Market Research & Competitor Intelligence
Product Management & Roadmapping
A and B Testing
Data Analysis & Visualization
Cross-functional Collaboration
Stakeholder Management
Project management:
Mondaycom, Jira, Asana
SQL
AI tool DOMO Business Intelligence)
Microsoft Office (360)
Certification
PSPO I
Timeline
PSPO I
10-2024
Project Management Professional (PMP), Project Management Institute
11-2023
The ultimate MySql Bootcamp, Udemy
11-2022
Credit & Risk Specialist
Linde Canada Inc.
12.2021 - 03.2023
Certified Product Marketing Alliance -Core, Product Marketing Alliance (PMA)
10-2021
Accounts Receivable - Credit & Collections Analyst
Bimbo Bakeries USA
02.2019 - 12.2021
Bank Branch Manager
Canara Bank
04.2013 - 04.2018
MBA in Human Resources Management - Human Resources Management
Rajasthan Technical University
06.2009 - 05.2011
Product Analyst
Propel Holdings
3 2023 - Current
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