Sari Hicks
Toronto
Summary
Dynamic event coordinator with over three years of experience orchestrating live events in an agency setting, specializing in managing production timelines from inception to completion. Proven ability to collaborate effectively with teams, vendors, and clients, ensuring seamless execution and memorable experiences.
Overview
8
8
years of professional experience
Work History
Operations Coordinator
Midnight Agency
07.2025 - Current
- Led all operational correspondence between artist teams and promoters
- Directed all agency settlements by managing ticket sales, event expenses, and artist payments
- Maintained a Gigwell database of 50+ artists, 500+ venues, and 4000+ industry contacts
- Coordinated and oversaw day-to-day development of the administration team
- Trained and mentored junior staff, fostering a culture of continuous learning and development
Agency Assistant
Midnight Agency
04.2024 - 07.2025
- Drafted 500+ contracts and invoices for soft-ticket, hard-ticket, and private shows
- Managed financial records, including logging and organizing company expenses
- Authored and distributed quarterly newsletters to a 500+ subscriber list
- Managed client communications, ensuring timely responses and fostering positive relationships.
- Conducted research to support client proposals, enhancing accuracy and relevance of information
Intern
Midnight Agency
06.2023 - 04.2024
- Researched new business opportunities and supported onboarding of 10+ artists
- Designed branded graphics and promotional content for company socials
- Collected and organized company ticketing data to support financial reporting
- Conducted market research to support strategic campaigns and identify emerging trends
Artist Management and Marketing
Freelance
01.2018 - 01.2023
- Led campaigns for 3 independent artists for album releases, label outreach and bookings
- Managed ticket and merchandise sales
- Created original artwork utilizing digital tools (Canva, Photoshop) and traditional mediums to produce compelling visual content across various platforms
- Participated in creative brainstorming sessions to develop new ideas or improve existing ones
Copywriting Intern
Quokka Brew
01.2021 - 01.2021
- Built marketing campaign driving organic growth and brand engagement
- Co-created digital and video ads from concept through scripting
- Presented strategy decks to executive leadership
Education
B.A. (RTA) - Media Production
Toronto Metropolitan University
01.2022
Skills
- Project Coordination: Scheduling, Vendor Management, Client Communication
- Industry Tools: Gigwell, Rostr, Canva, Adobe Suite
- Reporting & Analytics: Digital Metrics, Program Performance, Audience Engagement
- Administrative management: Invoicing, Payroll Administration, Contracts
Key Achievements
- Cultivated and maintained strong relationships with artists, managers, promoters and agents, fostering trust that led to repeat bookings.
- Executed financial settlements for 500+ live events, including major festivals, national tours, club shows, and corporate performances, ensuring timely and accurate artist payouts.
- Optimized agency operations, introducing new financial tracking systems that cut artist payment turnaround time by 25% and reduced settlement discrepancies.
- Coordinated tour and event logistics for a roster of 50+ active artists, ensuring smooth execution across travel, scheduling, production, and settlement workflows.
- Enhanced internal collaboration by mentoring new administrative hires and implementing unified workflows between booking, finance, and artist management teams, improving communication and overall efficiency.
Timeline
Operations Coordinator
Midnight Agency
07.2025 - Current
Agency Assistant
Midnight Agency
04.2024 - 07.2025
Intern
Midnight Agency
06.2023 - 04.2024
Copywriting Intern
Quokka Brew
01.2021 - 01.2021
Artist Management and Marketing
Freelance
01.2018 - 01.2023
B.A. (RTA) - Media Production
Toronto Metropolitan University