Summary
Overview
Work History
Education
Skills
Key Achievements
Timeline
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Sari Hicks

Toronto

Summary

Dynamic event coordinator with over three years of experience orchestrating live events in an agency setting, specializing in managing production timelines from inception to completion. Proven ability to collaborate effectively with teams, vendors, and clients, ensuring seamless execution and memorable experiences.

Overview

8
8
years of professional experience

Work History

Operations Coordinator

Midnight Agency
07.2025 - Current
  • Led all operational correspondence between artist teams and promoters
  • Directed all agency settlements by managing ticket sales, event expenses, and artist payments
  • Maintained a Gigwell database of 50+ artists, 500+ venues, and 4000+ industry contacts
  • Coordinated and oversaw day-to-day development of the administration team
  • Trained and mentored junior staff, fostering a culture of continuous learning and development

Agency Assistant

Midnight Agency
04.2024 - 07.2025
  • Drafted 500+ contracts and invoices for soft-ticket, hard-ticket, and private shows
  • Managed financial records, including logging and organizing company expenses
  • Authored and distributed quarterly newsletters to a 500+ subscriber list
  • Managed client communications, ensuring timely responses and fostering positive relationships.
  • Conducted research to support client proposals, enhancing accuracy and relevance of information

Intern

Midnight Agency
06.2023 - 04.2024
  • Researched new business opportunities and supported onboarding of 10+ artists
  • Designed branded graphics and promotional content for company socials
  • Collected and organized company ticketing data to support financial reporting
  • Conducted market research to support strategic campaigns and identify emerging trends

Artist Management and Marketing

Freelance
01.2018 - 01.2023
  • Led campaigns for 3 independent artists for album releases, label outreach and bookings
  • Managed ticket and merchandise sales
  • Created original artwork utilizing digital tools (Canva, Photoshop) and traditional mediums to produce compelling visual content across various platforms
  • Participated in creative brainstorming sessions to develop new ideas or improve existing ones

Copywriting Intern

Quokka Brew
01.2021 - 01.2021
  • Built marketing campaign driving organic growth and brand engagement
  • Co-created digital and video ads from concept through scripting
  • Presented strategy decks to executive leadership

Education

B.A. (RTA) - Media Production

Toronto Metropolitan University
01.2022

Skills

  • Project Coordination: Scheduling, Vendor Management, Client Communication
  • Industry Tools: Gigwell, Rostr, Canva, Adobe Suite
  • Reporting & Analytics: Digital Metrics, Program Performance, Audience Engagement
  • Administrative management: Invoicing, Payroll Administration, Contracts

Key Achievements

  • Cultivated and maintained strong relationships with artists, managers, promoters and agents, fostering trust that led to repeat bookings.
  • Executed financial settlements for 500+ live events, including major festivals, national tours, club shows, and corporate performances, ensuring timely and accurate artist payouts.
  • Optimized agency operations, introducing new financial tracking systems that cut artist payment turnaround time by 25% and reduced settlement discrepancies.
  • Coordinated tour and event logistics for a roster of 50+ active artists, ensuring smooth execution across travel, scheduling, production, and settlement workflows.
  • Enhanced internal collaboration by mentoring new administrative hires and implementing unified workflows between booking, finance, and artist management teams, improving communication and overall efficiency.


Timeline

Operations Coordinator

Midnight Agency
07.2025 - Current

Agency Assistant

Midnight Agency
04.2024 - 07.2025

Intern

Midnight Agency
06.2023 - 04.2024

Copywriting Intern

Quokka Brew
01.2021 - 01.2021

Artist Management and Marketing

Freelance
01.2018 - 01.2023

B.A. (RTA) - Media Production

Toronto Metropolitan University
Sari Hicks