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Saravana Prakash
Summary
Experienced Fullstack eCommerce MarTech Architect with expertise in Adobe Marketing Cloud and AWS services. Successfully led cross-functional initiatives that drive operational efficiency and customer satisfaction. Adept at creating strategic content solutions and optimizing digital platforms. Committed to sharing knowledge through technical articles and insights.
Overview
1
1
Certification
20
20
years of professional experience
Work History
MarTech Sr. Manager
SouthernGlazers Wine & Spirits
Toronto
2022.02 - Current
- Streamlined cross-functional content supply chain process integrating Workfront, Fusion, AIO Events Journaling, runtime actions, and webhook, improving workflow efficiency.
- Built Custom tools on MCP Server hosted at AppBuilder for ClaudeCode Custom Agent
- Enhanced SEO, GEO, and AEO online-visibility using llmo.now and SemRush-AI
- Facilitated AEM integrations with Coveo, Hybris, Dynatrace, and Gigya, enhancing platform functionality and user experience.
- Designed and implemented AWS Catalog-Domain service with Lambda, Cloudfront, DynamoDB, EventBridge
- Created React based DAM Assets Portal hosted at AIO AppBuilder.
- Wrote GraphQL Persistent queries with CF for React Head
- Geolocation based auto-redirect for Canadian Site
AEM Tech Lead
Smith Commerce
Toronto
2020.09 - 2022.01
- Developed AEM 6.5.10 components, enhancing functionality and integration
- Designed and developed React based Hospital Case Portal integrated to Salesforce
- Built Augmented Reality(AR) component with React 360, rendering 3D AEM assets augmented with mobile camera
- Designed UX using PatternLab and Figma, improving user experience and interface design
AEM Sr. Developer
Homedepot
Toronto
2016.06 - 2020.08
- Led AEM 6.0 - 6.3 migration, including solutioning, high-level design, architecture review board, migration roadmap, sprint planning, estimation, and story grooming
- Developed FE-BE codebase, content structure, MSM, DAM taxonomy, and integrated third-party systems while managing permissions
- Mentored junior developers on coding standards, best practices, and agile methodologies to enhance team skill set
AEM Developer
Sapient Corporation
Stockholm, Bangalore
2014.08 - 2016.06
- CMS migration project from SDL Tridion to AEM 6.3 for scania.co.uk
- kpmg global site design powered with 42 templates + 83 components + 16 integration points
- Driving design workshops and Proof of concepts
- Component development and MSM and Translation
- Owned asset migration track migrating PDF assets from Oracle DCM to DAM for 43 locales and 180k assets
Web Services Developer
Tata Consultancy Services
San Antonio, Chennai
2005.12 - 2014.07
- Developed SOAP and REST web services on Websphere application server to support client applications
- Developed web services using Spring IOC container to enhance modularity and maintainability
- Performed XSLT transformation using Altova Mapforce to streamline data integration
- Configure iLog JRules to externalize business rules
- Hibernate over SQL Server 2008
Education
B. Tech - Information Techonology
Anna University
ChennaiSkills
- Adobe Marketing Cloud - AEM, AJO, AEP, RT-CDS, AIO, AppBuilder, EDS, Workfront, Fusion, AMS, CloudManager, Target, Dynamic Media, DTM Launch, Adaptive Forms, Dispatcher, CDN
- Microservices Architecture - AWS Cloud services, CloudFlare worker
- ClaudeCode MCP server development
- 3rd party Integrations with SAP Hybris, SFDC, MS EntraID, Kevel Ads, Google Analytics, Google Ad Manager, Coveo, Lucidworks Fusion
- React MFE development - Nx, Node, OpenWhisk, Rspack, Redux, React360, Storybook
- DevSecOps - Fastly, Dynatrace, Splunk, Github actions, harnessio, zephyr
- GraphQL query & integration
- CI/CD Pipelines
- SEO-GEO-AEO optimization
- Project management
- Content strategy
- Creative Cloud - Adobe Express, Figma
- Agile Methodologies
- Java 24
Certification
- AD0-E117 Adobe Experience Manager Sites Architect Master
- AD0-E912 Adobe Workfront Core Developer Professional
- AD0-E606 Adobe Journey Optimizer Developer Expert
Accomplishments
- Presentation at Adobe Summit 2026
- AEM Champion
- Adobe Community Advisor - class2025
Timeline
MarTech Sr. Manager
SouthernGlazers Wine & Spirits
2022.02 - Current
AEM Tech Lead
Smith Commerce
2020.09 - 2022.01
AEM Sr. Developer
Homedepot
2016.06 - 2020.08
AEM Developer
Sapient Corporation
2014.08 - 2016.06
Web Services Developer
Tata Consultancy Services
2005.12 - 2014.07
B. Tech - Information Techonology
Anna University