Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sarath Kommineni

Kitchener,ON

Summary

Highly skilled Salesforce Marketing Cloud professional with 7+ years of experience in designing, executing, and optimizing multi-channel marketing campaigns. Proven expertise in leveraging SFMC's capabilities to drive customer engagement, enhance brand awareness, and achieve measurable results. Adept at combining technical proficiency with strategic thinking to deliver impactful marketing solutions.

Overview

7
7
years of professional experience
1
1
Certification

Work History

SFMC SENIOR CONSULTANT

Deloitte
11.2021 - 06.2023
  • Creation and execution of single and multi-step campaigns using SFMC's Journey Builder and Email Studio
  • Developing Marketing/Nurture Campaigns to engage and retain customers through personalized and targeted email communications
  • Designing and executing marketing automation programs and journeys using SFMC and other email marketing automation tools such as Automation Studio and Triggered Sends
  • Building Email marketing programs to support growth of company and its marketing efforts, leveraging SFMC's capabilities such as dynamic content A/B testing, and segmentation
  • Creating Data Extensions and working with SQL queries to segment and personalize email communications based on customer behavior and attributes
  • Verifying and validating emails, landing pages, forms, canvas, and hyperlinks functionality, as well as testing email deliverability through SFMC's Email Studio and Deliverability tools
  • Designing and handling client migrations, coordinating with internal teams on migration processes, and executing IP warm-up campaigns to ensure email deliverability
  • Developed custom AMPscript functions and expressions to enable dynamic content personalization and advanced logic in email campaigns
  • Designed and executed end-to-end integration solutions between Salesforce
  • Marketing Cloud and various third-party systems, resulting in enhanced data synchronization and campaign efficiency
  • Developed custom REST and SOAP APIs to facilitate seamless data transfer and real-time interactions between SFMC and external applications
  • Leveraged Server-Side JavaScript (SSJS) to create dynamic and personalized content within emails, improving open and click-through rates
  • Implemented Marketing Cloud Connectors to establish data flows between SFMC and Salesforce CRM, enabling comprehensive lead nurturing and customer lifecycle management
  • Collaborated with cross-functional teams to de ne data models, ensuring accurate segmentation, targeting, and personalization for multi-channel marketing campaigns
  • Onboarding new clients, setting up Business Units (BU), migrating data, and testing initial campaigns to ensure smooth transition to SFMC
  • Resolving day-to-day operational issues/queries and escalating when required, leveraging SFMC's support resources and community
  • Building Reports and Custom Reports using SFMC's Intelligence reports and Reporting tools
  • Managing teams with day-to-day operations, leveraging SFMC's collaboration, and working on management tools
  • Used critical thinking to break down problems, evaluate solutions, and make decisions
  • Proven ability to develop and implement creative solutions to complex problems
  • Worked flexible hours across night, weekend, and holiday shifts
  • Demonstrated leadership skills in managing projects from concept to completion
  • Gained strong leadership skills by managing projects from start to finish.

PRODUCTION ANALYST

Epsilon
06.2019 - 06.2021
  • Creation and execution of single and multi-step campaigns, Marketing/Nurture Campaigns, and other email marketing communications
  • Designing and Executing marketing automation programs and journeys using SFMC and other email marketing automation tools
  • Designing Email marketing programs to support the growth of the company and its marketing efforts
  • Creating Data extensions as per client’s requirements and working on SQL queries
  • Verification and validation of emails, landing pages, forms, canvas, hyperlink functionality, landing pages functionality, testing email deliverability Designing and handling client migrations and coordinating with internal teams on migration process
  • Onboarding new clients, setting up BU's, data migration and testing initial campaigns, and executing IP warm-up campaigns
  • Resolving day-to-day operational issues/Queries and escalating when required building Scheduled reports, Custom reports, Campaign Reports, Form reports
  • Landing page reports, and Reports based on Open Rate, Click through, bounce back, Unsubscribe, etc as per the client's requirement
  • Managing a team with day-to-day operations.

DIGITAL MARKETING ASSOCIATE

ZETA Global
01.2016 - 06.2019
  • As Digital Marketing Associate got an opportunity to work on different tools enabling clients to do their marketing & communications activity through email
  • Responsibilities include client Communication, Campaign management, Quality assurance, and Reporting
  • Reviewing assets and coordinating with the HTML design team for the development of HTML content
  • Ensuring correct data is available for implementation in the campaign
  • Performing Quality checks and render checks Acquiring required approvals from clients for the deployment of the campaign
  • Documenting process changes and publishing to all respective teams.

Education

MBA - Marketing And Finance

AISCET University
India
12.2015

Bachelor of Computer Applications - Marketing

DR C V Raman University
India
04.2014

Skills

  • SFMC
  • Project management
  • Data analysis
  • Marketing Automation
  • Email Studio
  • SQL
  • AMPscripting
  • Lead Nurturing
  • API's
  • SSJS

Certification

SFMC Admin

SFMC Email Specialist

Salesforce Data Cloud Consultant

Timeline

SFMC SENIOR CONSULTANT

Deloitte
11.2021 - 06.2023

PRODUCTION ANALYST

Epsilon
06.2019 - 06.2021

DIGITAL MARKETING ASSOCIATE

ZETA Global
01.2016 - 06.2019

MBA - Marketing And Finance

AISCET University

Bachelor of Computer Applications - Marketing

DR C V Raman University

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Sarath Kommineni