Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Sarashwati Soni

Brampton,ON

Summary

Dynamic and results-driven Senior Account Manager with extensive experience in driving customer retention, revenue growth, and satisfaction through consultative sales, value-added solutions, and thought leadership. Proven ability to build and maintain strong client relationships, identify business opportunities, and deliver tailored strategies that align with client goals. Skilled in managing complex accounts, navigating cross-functional teams, and delivering exceptional service to ensure client success. Known for a strategic mindset, excellent communication, and a commitment to providing innovative solutions that drive long-term business outcomes and maximize ROI.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Senior Account Manager

Teleperformance
07.2022 - Current
  • Leading a team of Digital Account Strategists responsible for providing a wide range of customer solutions to improve return on investment, for clients across multiple industries.
  • Responsible for delivering weekly, monthly and quarterly business reviews to clients based on key metrics driving the business goals.
  • Internal and External Stakeholder Management. Cultivated strong business relationships with the clients, stakeholders and cross functional teams to meet the organizational goals.
  • Coaching and developing the team members by conducting weekly 1:1 session and addressing the skill and will gaps to ensure a higher performance and overall development.

Account Manager

Teleperformance
03.2021 - 06.2022
  • Engage with high-potential prospective Google advertisers on our breadth of marketing solutions across industries & scale of companies
  • Interact with C - suite executives to establish long term & sustainable partnerships to identify potential upsell opportunities and drive more investments across the Google Ads products (Search ,Display ,Youtube)
  • Collaborate with regional teams of online advertising experts at Google to help companies drive online/offline conversions, build brand awareness, and/or drive quality lead volume.
  • Manage existing sales pipeline and develop new business opportunities by maintaining a healthy pipeline management using internal CRM.
  • Increased client satisfaction (TCSAT) by building strong relationships by ensuring timely communication and addressing their needs promptly.
  • Guide & mentor new team members by sharing best practices for outreach, maintaining cadence etc.

Senior Manager

Zee Entertainment Enterprises Limited
07.2012 - 02.2021
  • Responsible for driving advertising sales revenue for Zee News Television Channel
  • Proactively manage and ensure success at all stages of the sales cycle- Prospecting, Concept Ideation, Closing Business deals and servicing accounts.
  • Identifying need gap and offering a customized 360-degree advertising approach to the clients.
  • Managing relationship and co creating media plans with media agencies and client to achieve business objectives.
  • Analyze campaign performance statistics, build case studies, develop business insights and recommend optimized media solutions to business partners.
  • Developing weekly, monthly & annual sales forecast.
  • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts

Senior Executive

HT Media
06.2011 - 06.2012
  • Generated revenue through FCT and Non FCT (content Integration, shows sponsorship, national & customized properties, on ground activations).
  • Maintain strong relation with the clients as well as agency partners by communicating regularly on various media & activation aspects visa vie New product launch, performance of new properties & existing properties, channel overall performance versus competition.
  • Sell high value properties with a 360 degree media mileage and take the onus of its execution. Successfully managed top media conglomerates like Madison, Mudra, Mediacom, Starcom and Group M. Monitoring market trends and identifying potential areas in which to invest & thereby lead to an effective decision-making process.

Manager

Soni Traders
04.2007 - 05.2009
  • Managed manufacturing and trading of Immitation Jewellery raw material family business.
  • Showcasing the Raw Material Samples to the new and existing clients to increase revenues.
  • Fostered excellent relationships and referrals by building trust and rapport with customers.
  • Hired, trained, and supervised workers by providing guidance regarding the usage of machinery, on-the-job safety guidelines and customer interactions.

Education

MBA -

IIPM
Mumbai India

Bachelor of Science -

Mumbai University
Mumbai, India

Skills

  • Account Management
  • Business Development
  • Strategic Sales Planning and
    Forecasting
  • Revenue Growth
  • Relationship Management with
    external and internal
    stakeholders
  • Strong Negotiation and
    Interpersonal Skills
  • Team Development
  • Consultative Sales & Solution Selling

Languages

English

Certification

Google Ads (Search, Display, Video, Shopping) certification

Timeline

Senior Account Manager

Teleperformance
07.2022 - Current

Account Manager

Teleperformance
03.2021 - 06.2022

Senior Manager

Zee Entertainment Enterprises Limited
07.2012 - 02.2021

Senior Executive

HT Media
06.2011 - 06.2012

Manager

Soni Traders
04.2007 - 05.2009

MBA -

IIPM

Bachelor of Science -

Mumbai University

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Sarashwati Soni