Job Search Status
Open to workDesired start date: Flexible
Open To Work
SARA MEIKLE
Marketing
Windsor, Toronto,ON
Work Preference
Summary
Dynamic marketing professional with a strong passion for sports, wellness, and technology, recognized for strategic thinking and exceptional organizational skills. Proven expertise in managing multimillion-dollar budgets while driving results through innovative brand campaigns and impactful sponsorships that align with business objectives. A natural leader with a vision for success, dedicated to fostering collaborative relationships across all levels of an organization. Committed to delivering measurable outcomes and enhancing brand presence in competitive markets.
Overview
14
14
years of professional experience
Work History
Freelance Marketing & Consulting Services
SELF EMPLOYED
03.2025 - Current
- Develop and execute tailored social media strategies to grow brand awareness and community engagement across Instagram, Facebook, and TikTok.
- Create and curate engaging content, including photography, reels, event announcements, and promotional posts, aligned with each brand's voice and seasonal campaigns.
- Design and schedule monthly email newsletters featuring product updates, events, and tailored messaging.
- Collaborate with business owners to plan and promote special events, offers, and new-product launches.
Co-Owner
SIGNAL OUT OF HOME INC.
05.2022 - 01.2025
- Strategic business planning and execution of initiatives to establish the business, drive growth, and achieve organizational goals.
- Wrote compelling copy for the company website while overseeing its design to enhance user experience and brand presence.
- Contract management and negotiations, ensuring favorable terms and long-term partnerships with clients, vendors, and landlords.
- Oversaw ad trafficking, bookkeeping, and general day-to-day business operations to ensure efficient workflow.
- Managed the successful merger of Signal and Top Outdoor, expanding static location opportunities and accelerating digital location growth across Ontario.
Marketing Manager
LG CANADA
07.2020 - 10.2023
- Developed and implemented annual brand strategy which focused on Maple Leaf Sports & Entertainment partnership, including contractual asset utilization as well as multi-channel brand campaign.
- Led creative brief development, agency briefings, and creative concept evaluation, while managing crossfunctional collaboration to produce and execute clear, compelling, and results-driven campaign strategies.
- Managed annual corporate marketing budget, invoicing, PO/planning and other financial processes key to successful operation of the business.
- Worked closely with integrated agency team and internal PR lead to incorporate influencer strategies that supported corporate brand campaigns and social media contests.
- Managed partnerships with celebrity chef ambassador, Anna Olson, and athlete ambassador, Norman Powell, which included contract renewals, coordinating social posts, content shoots and employee engagement.
- Worked cross functionally with product Brand Managers to recommend and lead sponsorship activities to align with new product launches within their business units, i.e., kitchen, TV/audio, mobile.
- Negotiated contracts and renewals within sponsorship portfolio.
- Led local CSR and ESG initiatives as part of internal Executive Task Force, including employee engagement strategy.
- Led event planning and execution for the annual Business Solutions Live Event show.
Senior Advisor, Partnerships
CANADIAN TIRE CORPORATION
01.2018 - 02.2020
- Managed annual corporate sponsorship budget.
- Led implementation of sport portfolio assets into larger Canadian Tire brand campaigns by working collaboratively with internal and external stakeholders across multiple business units.
- Led strategic planning, production, and delivery of a digital branded content series with the Toronto Maple Leafs, featuring hockey legend, Wendel Clark, to promote TESTED for Life in Canada brand.
- Evolved the TESTED strategy into a national digital campaign in partnership with the NHL, featuring professional partner athletes along with the 'Gary the Canadian Tire Guy' character.
- Led strategic planning of Skate Canada partnership, evolving it into a digital campaign with extended reach that required a smaller activation investment.
- Led community initiatives across Canada to increase brand presence around major sponsorship events, leveraging Canadian Tire Jumpstart Charities to drive local engagement.
- Coached junior team members through bi-weekly one to one meetings and regular email correspondence on major projects, briefs and reports.
Advisor, Partnerships
CANADIAN TIRE CORPORATION
01.2017 - 01.2018
- Led major employee giving campaign, generating $1.3M in funding for Canadian Tire Jumpstart Charities.
- Created and implemented a cross functional employee engagement strategy specific to two major properties, the Olympics and Paralympics, across all business units for over 9000 corporate employees.
- Led the planning and launch of an interactive employee engagement technology initiative, collaborating with IT and external vendors to ensure security compliance.
- Managed the Employee Ambassador Network, a group of 125 employee volunteers across the country to promote Jumpstart and Sport Partnership initiatives throughout 22 corporate offices.
National Account Manager
ROGERS MEDIA
11.2015 - 05.2016
- Ran a portfolio of accounts with key agencies, totaling over $1.8M in sales.
- Presented Rogers Publishing Roadshow to senior leadership teams at four key agencies to showcase new product introductions and content marketing opportunities, tailored specifically to each agency.
- Collaborated with agencies to create successful corporate events in partnership with Rogers Media brands; and to align their clients' products with relevant content across fashion and beauty brands, i.e. LOU LOU, Flare, Chatelaine.
Account Executive
TORONTO BLUE JAYS
12.2011 - 11.2015
- Led key client relationships and execution of partner contract deliverables for large corporate sponsors, totaling a portfolio of over $1.2M in sales.
- Booked and accompanied professional athletes and alumni for in-suite appearances.
Education
B.A. - Communications
University of Windsor
Windsor, ON06-2008
Skills
- Digital marketing
- Social media marketing
- Brand promotion
- Marketing campaign development
- Campaign management
- KPI tracking
- Budget administration
- Partnership marketing
- Marketing strategy development
- Relationship building
- Microsoft office
- Corporate communication
Additional Information
Currently split time between Windsor & Toronto. Open to relocate permanently if required.
Timeline
Freelance Marketing & Consulting Services
SELF EMPLOYED
03.2025 - Current
Co-Owner
SIGNAL OUT OF HOME INC.
05.2022 - 01.2025
Marketing Manager
LG CANADA
07.2020 - 10.2023
Senior Advisor, Partnerships
CANADIAN TIRE CORPORATION
01.2018 - 02.2020
Advisor, Partnerships
CANADIAN TIRE CORPORATION
01.2017 - 01.2018
National Account Manager
ROGERS MEDIA
11.2015 - 05.2016
Account Executive
TORONTO BLUE JAYS
12.2011 - 11.2015
B.A. - Communications
University of Windsor
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