Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Veinotte

Hanover,ON

Summary

Seasoned business professional with 20 years of experience blending administration and marketing expertise. Known for keeping operations running smoothly, managing budgets and vendor relationships, and streamlining processes to boost efficiency. Highly organized and resourceful, with a talent for juggling multiple priorities while driving results. Seeking a rewarding administration-focused role in a collaborative, growth-oriented environment where I can make a meaningful impact.

Overview

15
15
years of professional experience

Work History

Marketing Manager

Robert's Equipment
10.2021 - Current
  • Directed administrative and marketing operations to support business growth and operational efficiency.
  • Administered departmental invoicing, supplier co-op submissions, and financial reporting with accuracy and timeliness.
  • Managed the marketing department budget, tracking expenses, optimizing spend, and ensuring accurate financial reporting and compliance with company policies.
  • Maintained and streamlined databases, inventory listings, and records management systems.
  • Plan and execute marketing initiatives, including events, field days, and digital campaigns.
  • Cultivated vendor and industry relationships while ensuring brand consistency across all communication channels.
  • Combined meticulous administrative oversight with marketing expertise to enhance customer engagement and improve organizational performance.
  • Developed and executed integrated marketing strategies to enhance brand visibility and market positioning.
  • Led cross-functional teams in launching successful product campaigns, ensuring alignment with business objectives.
  • Oversaw budget allocation for marketing programs, ensuring efficient use of resources while maximizing ROI.
  • Mentored junior marketing staff, fostering professional growth and knowledge sharing within the team.

Marketing Coordinator

iotum
07.2019 - 10.2021
  • Analyze market trends, customer behaviour, and competitive landscape to prepare reports for senior management
  • Effectively liaison between senior management and sales team
  • Create campaigns, deadlines, and deliverables for sales
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
  • Stay informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans
  • Answer general sales inquiries by email and phone
  • Manage team calendars and scheduled events for multiple staff members
  • Developed and executed marketing campaigns to increase brand awareness and engagement.
  • Analyzed market trends and consumer insights to inform strategic marketing initiatives.

Industrial Accounts Representative

Boss Lubricants
03.2013 - 06.2019
  • Managed a portfolio of 250 clients, cultivating relationships, providing ongoing support, and driving engagement from initial onboarding to long-term satisfaction.
  • Oversaw sales forecasting, goal setting and performance reporting for all accounts
  • Developed competitive comparison tables of oil pricing, fees, ratings, category, and product use for account sales calls
  • Consistently exceeded monthly sales quotas by pursuing leads and expanding the prospect list
  • Documented all customer inquiries and comments thoroughly and quickly
  • Coordinated between billing department and customers to resolve problems
  • Answered customer questions about product availability and shipment times
  • Placed special merchandise orders for customers
  • Demonstrated respect, friendliness and willingness to help wherever needed

Office Administrator

ICC Healthnet Canada Inc
11.2010 - 02.2013
  • Managed a high-volume workload of approximately 30 patients daily, handling emails and faxes from customers efficiently while ensuring accuracy and timely responses.
  • Provided a consistently high standard of secretarial and administrative support to the medical staff, interacted with patients, G.P.'s and specialists
  • Scheduled appointments, analyzed data and relevant information to compose reports and prepare official letters
  • Prepared and submitted claims for MVA (Motor Vehicle Accident) and WSIB (Workplace Safety and Insurance Board) patients
  • Received, recorded and filed medical payments
  • Assisted in the organization of the overall workload and ensured the effective use of manpower and resources to assist in the smooth running of the department

Education

Diploma - Business Marketing

Humber College
Etobicoke, ON
06.2018

Skills

  • Adaptable & Quick to Learn in Dynamic Environments
  • Project Coordination & Workflow Optimization
  • Team Leadership & Cross-Functional Collaboration
  • Proactive Problem Solving & Decision Making
  • Operational Planning & Process Improvement
  • Budget Oversight & Financial Administration
  • Vendor & Stakeholder Relationship Management
  • Records & Database Management (Digital & Paper)
  • Calendar, Meeting, and Event Coordination
  • Data Analysis & Reporting
  • CRM & Inventory Management
  • Email & Direct Mail Campaign Support
  • Microsoft Office 365 & Google Workspace
  • Digital Communication Tools (Teams, Zoom, Slack)
  • Attention to Detail & Quality Assurance
  • Confidentiality & Compliance Awareness
  • Time Management & Prioritization

Timeline

Marketing Manager

Robert's Equipment
10.2021 - Current

Marketing Coordinator

iotum
07.2019 - 10.2021

Industrial Accounts Representative

Boss Lubricants
03.2013 - 06.2019

Office Administrator

ICC Healthnet Canada Inc
11.2010 - 02.2013

Diploma - Business Marketing

Humber College

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Sarah Veinotte