Sarah Taylor
Cambridge,ON
Summary
Dynamic Sr. Product Manager with a proven track record at C.R. Bard, driving a $16.5 million surgical portfolio to exceed budget goals. Expert in strategic planning and product launch execution, fostering strong relationships with key opinion leaders while leading cross-functional teams to achieve significant market growth and operational excellence.
Overview
13
13
years of professional experience
Work History
Sr. Product Manager - Surgery Portfolio
C.R. Bard, now BD
05.2017 - Current
- Manage a $16.5 million portfolio composed of surgical and O.R. related medical devices
- Successfully finished 102.1% to budget in 2018, with our pillar product line in Complex Abdominal Wall Repair achieving 16% growth over prior year
- Developed annual strategic sales and market plans, including product launch strategies, to align with business growth objectives.
- Collaborated with National Sales Manager to develop marketing strategy and prioritize sales pipeline for 9 representatives, improving team alignment with sales goals.
- Play a leadership role in the development of and executing on RFP specific strategies including influencing RFP structure and have successfully responded to multiple GPO and SSO level tender requests
- Medbuy Hernia Mesh RFP Award (2018)- maintained base representing 77% market share with $300k in competitive upside
- Develop and own relationships with market Key Opinion Leaders from across Canada and leverage for market development activities
- Organized and hosted surgical education events in Canada, partnering with the platform management team to leverage US and global programs.
- Provide monthly demand forecasts as well as, sales projections for 9 categories of devices representing over 25 brand lines
- Reported business health metrics to Canadian and global management through monthly and quarterly reviews, ensuring alignment with strategic goals.
- In 2017-2018 Project Lead for responding and managing impact of Hurricane Maria, mitigating risk of large scale backorders due to disruption of manufacturing, managing to retain all customers
- Assumed informal leadership role within BD Interventional Marketing Team, leading cross-portfolio projects to drive collaboration and innovation.
- Developed and deployed situational and product-specific sub-strategies to address relevant market trends and capitalize on emerging opportunities.
Product Manager - Surgery Portfolio
C.R. Bard
11.2015 - 05.2017
- Oversaw portfolio with strategic direction, ensuring alignment with market needs
- Developed and launched 4 new product plans in 2016, enhancing market presence
- Achieved 55% growth in 2018, contributing an additional $264k in revenue
- Received the Annual Marketing Excellence Award for the top performing portfolio in 2016, achieving 101.6% of the annual budget.
- Executed large-scale mandatory discontinuation, maintaining 72% of revenue through effective sales team management and strategic positioning of substitutes
- Generated $474k in first full year of sales (2017), establishing strong market presence
Marketing Manager - Surgery Portfolio (Maternity Leave Coverage)
C.R. Bard
11.2014 - 11.2015
- Signed 12-month contract as Interim Marketing Manager during direct manager's maternity leave, overseeing marketing strategies and initiatives
- Developed and executed integrated marketing strategies for medical devices, enhancing brand visibility and market presence.
- Led cross-functional teams to launch new product campaigns effectively.
- Analyzed market trends to identify growth opportunities and inform innovative product positioning.
- Coordinated transition of marketing responsibilities with direct manager, ensuring project continuity and alignment during maternity leave.
Associate Product Manager - Surgery & Urology Portfolios
C.R. Bard
01.2013 - 11.2014
- Aligned strategies for Surgery and Urology portfolios with marketing managers to support product positioning and market penetration
- Supported Surgery and Urology sales teams by managing literature orders, sample requests, iPad app, and organizing conferences and events to enhance team readiness
- Executed administrative tasks for both portfolios to ensure smooth operations and timely project completion
Education
Diploma in Business Administration - Marketing
Sheridan College
Oakville, ON01.2012
Bachelor's Degree - Sociology
McMaster University
Hamilton, ON01.2010
Skills
- Product launch
- Market Development
- Product Forecasting
- Tender management
- Project Management
- Stakeholder Engagement
- Market Research
- Analytical Skills
- Business strategy
- Leadership Skills
- Interpersonal Skills
- Strategic planning
Awards
- Marketing Excellence Award, Baxter Canada, 2022
- Marketing Excellence Award, C.R. Bard, 2016
- BD Annual Award: Team Business Partner, BD, 2018
- Nominations for BD Annual Awards: Role Model of the Year, Business Partners of the Year, BD, 2018
- Selected for BD Canada's Leadership Development Program, 2019
References
Available Upon Request
Personal Information
Title: Medical Device Marketing Manager
Professional Statement
I am a driven and dedicated marketer with over 12 years of marketing related experience within the medical device industry, specifically within Surgery related portfolios. I am seeking the next step in my career and am interested in pursuit new experience in a global upstream marketing position. I am certain I can leverage my passion and proven strategic marketing and management skills to drive success in this new role.
Timeline
Sr. Product Manager - Surgery Portfolio
C.R. Bard, now BD
05.2017 - Current
Product Manager - Surgery Portfolio
C.R. Bard
11.2015 - 05.2017
Marketing Manager - Surgery Portfolio (Maternity Leave Coverage)
C.R. Bard
11.2014 - 11.2015
Associate Product Manager - Surgery & Urology Portfolios
C.R. Bard
01.2013 - 11.2014
Diploma in Business Administration - Marketing
Sheridan College
Bachelor's Degree - Sociology
McMaster University