Sarah Scoular
Vancouver,Canada
Summary
Results-driven e-commerce and digital merchandising specialist with 9+ years of experience optimizing online storefronts, product content, and customer journeys. Deep expertise in Shopify, CMS management, and digital merchandising, with a strong focus on category organization, SEO, and conversion optimization. Proven ability to analyze performance data, identify opportunities, and implement content and merchandising strategies that improve discoverability, engagement, and sales.
Overview
11
11
years of professional experience
Work History
Themes Specialist
Shopify
08.2020 - Current
- Delivered specialized theme support to Shopify merchants, customizing site functionality (HTML, CSS, JSON, Liquid) to meet brand objectives.
- Advised on UX best practices, optimizing merchants' site layout, navigation, design, product discovery, app, and cross-platform integrations to drive customer engagement and improve conversion rates.
- Diagnosed and resolved technical issues in themes, ensuring seamless user experiences and high performance for merchant storefronts.
Web Design & Digital Marketing
Freelancer
01.2015 - 01.2021
- Designed, developed, and maintained e-commerce websites on Shopify, Squarespace, and WordPress, optimizing site structure, category organization, and product discovery to improve user experience, conversion, and customer retention.
- Applied digital merchandising best practices, structuring collections, navigation, and product taxonomy to enhance discoverability and on-site engagement.
- Collaborated with diverse clients to deliver tailored web design and e-commerce solutions, enhancing online presence and driving sales growth.
- Developed and executed social media strategies, including product photography and visual design using Photoshop and InDesign, ensuring a consistent and compelling brand identity across platforms.
- Created and managed targeted & automated email marketing campaigns and brand line sheets, supporting brand identity, storytelling, and increasing audience engagement.
Support Advisor
Shopify
08.2019 - 08.2020
- Contributed to merchant success by offering tailored growth strategies and resources for e-commerce development, marketing, and cross-platform integration.
- Assisted merchants on the Shopify platform with technical, financial, and logistical enquiries, enhancing their operational effectiveness.
- Maintained an above-average positive review rating, reflecting high customer satisfaction and support quality.
Education
UX Design & Research -
Juno College
10-2022
Front-End Web Development -
Lighthouse Labs
02-2020
Digital Marketing Certificate -
British Columbia Institute of Technology
01-2016
Fashion Marketing Diploma -
Blanche Macdonald Centre
01-2013
Skills
- Digital merchandising and e-commerce management
- Category planning and growth
- Merchandising strategy and execution
- E-commerce strategy and operations
- Product taxonomy and structuring
- Content management and optimization
- Product content setup and accuracy
- Theme optimization and customization
- User experience (UX) optimization
- Performance and conversion optimization
- SEO optimization and metadata management
- Data analytics and reporting
- KPI monitoring and performance metrics
- Customer behavior analysis
- Custom theme development and debugging
- Cross-platform integration
- Marketing campaign execution
- Email marketing and automation
- Campaign coordination and execution
- Digital project coordination
- E-commerce troubleshooting
- Customer support excellence
Timeline
Themes Specialist
Shopify
08.2020 - Current
Support Advisor
Shopify
08.2019 - 08.2020
Web Design & Digital Marketing
Freelancer
01.2015 - 01.2021
UX Design & Research -
Juno College
Front-End Web Development -
Lighthouse Labs
Digital Marketing Certificate -
British Columbia Institute of Technology
Fashion Marketing Diploma -
Blanche Macdonald Centre