Sarah Newell
Corner Brook,NL
Summary
With a passion for music and business, I am a creative and innovative professional. With proven success in event coordination, fundraising, and communications, I draw on all of my experiences with each project I am a part of to create something unique. Known for effectively managing donor and stakeholder relations and securing significant funding opportunities and events. Team-oriented and adaptable, with focus on achieving impactful results through collaboration and strategic planning. I thrive in high pressure situations and have great prioritization and time management skills.
Overview
10
10
years of professional experience
Work History
Development Coordinator
Stingray - VOCM Cares
09.2024 - Current
- Coordinated community engagement initiatives to enhance program visibility and participation.
- Developed and maintained relationships with local organizations to foster collaboration and support.
- Assisted in planning and executing fundraising events, resulting in increased donor engagement. Such as a fundraising dodgeball tournament that raised over $5,000.
- Managed project timelines and deliverables to ensure effective implementation of programs.
- Analyzed program outcomes to provide insights for continuous improvement and strategic planning.
- Created promotional materials to effectively communicate mission and objectives of initiatives.
- Streamlined grant application processes, resulting in transparency and streamlined selection process.
Freelance Social Media & Branding Coordinator
Self Employed
01.2022 - Current
- Creating branding for small companies
- Managing small business social media accounts
- Advise small businesses on how to make more engaging posts and to connect with audience
Saxophone Teacher
Long & McQuade
01.2020 - Current
- Creating lesson plans
- Ensuring that each student learns music in ways to which they are best suited
- Preparing students for performance opportunities
Saxophonist, and Co-Lead Vocalist
With Violet
01.2019 - Current
- Company Overview: https://withvioletband.com/
- Booking and communicating with venues and festivals
- Leading planning and execution of social media and marketing campaigns
- Planning and creation of marketing content
- Aiding in updating website
Marketing & Communications Manager
MusicNL
10.2021 - 09.2024
- Managed communication to members and staff
- Brand management
- Coordination of media outreach
- Managing partnerships with organizations, sponsors, and other project managers.
- Trained junior staff on best practices in marketing communications, fostering a collaborative team environment.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Crafted persuasive press releases announcing new products and initiatives, garnering widespread media attention.
- Aiding membership and giving excellent customer service
- Marketing & Finance lead for HarbourVOICES Festival of collective singing traditions, a 2 million dollar project.
- Execution and planning of Music Celebration Week Conference, a 5 day annual conference of workshops and exporting.
- Government reporting for major projects
- Managed social media platforms, optimizing content for maximum reach and audience interaction.
In-Stand Host
Newfoundland Growlers ECHL Team
10.2019 - 03.2024
- Reading advertisements, conducting interviews, and Master of Ceremonies during games
- Pre-recording advertisements to be aired on local television broadcasts
- Acting as the voice and face of the team and connecting the fans to the team
- Meeting with Games Presentation Manager for content and game ideas in order to generate marketing ideas for team and sponsors
Music Educator
Newfoundland English School District
01.2020 - 06.2023
- Educating students from K – 12 in applied music, music appreciation, and music theory
- To ensure each student has a safe space to learn and learns in the most appropriate way for each individual
Music Director
The Graham Academy, Gros Morne Summer Music
01.2021 - 07.2021
- Conducting and leading music rehearsals for students in grades 4 – 12
- Teaching music to students for musical productions
- Accompanying students during musical productions
- Private voice and piano teacher
Stage Manager
Shakespeare by the Sea
04.2020 - 08.2020
- Planning and scheduling online rehearsals for the play Pericles: Prince of Tyre
- Taking notes during rehearsals
- Coordination of Zoom rehearsals and sending links to cast members
- Aiding in social media promotion such as Instagram takeovers
In-Stand Host
St. John's Edge Basketball Team, NBL
04.2018 - 01.2020
- Reading advertisements, conducting interviews, and master of ceremonies during games
- Conducting and organizing half time fan engagement
- Acting as the voice and face of the team in order to connect with fans
Summer Roadshow Host
Stingray Communications, 99.1 HITS FM
03.2019 - 09.2019
- Responsible for posting and managing the station's social media accounts during the weekends
- Being the face and voice of the radio station
- Recording live radio hits and advertisements
Digital Concert Hall Assistant
Memorial University School of Music
01.2016 - 01.2018
- Plan weekly digital screenings
- Manage marketing through social media and print media
- Set up and take down of video and audio equipment
Festival Manager and Assistant
Gros Morne Summer Music
01.2015 - 01.2018
- Managing the staff and artists, and scheduling of over 80 shows over a period of three months
- Planning and execution of marketing plans, press releases, email newsletters, and social media campaigns
- Box office and bar management
- Responsible for updating and analyzing the festival's social media accounts using applications such as Hootsuite and emailing list
Honour Band Assistant and Coordinator
Memorial University School of Music
01.2017 - 04.2017
- Photocopying and sending music to students and parents
- Setting up and planning lunch and snacks for students
- Assistant to the conductor during rehearsal
- Aiding in registration of students
Festival Assistant and Performer
Stage West Theatre Festival
04.2015 - 09.2015
- Theatre Usher
- Box Office Duties
- Guitarist for "A Fine Time" Newfoundland music show
- Performer in outdoor children's play
- General festival aid and other duties
Education
Advanced Leadership -
Gardiner Center
St. John's, NL01.2023
Digital Marketing Nanodegree -
Udacity
Online01.2021
Bachelor of Music Education -
Memorial University
St. John's, NL02-2020
Bachelor of Music -
Memorial University
St. John's, NL01.2018
Skills
- Strong Communications Skills
- Management Skills
- Social Media and Digital Marketing Skills
- Organizational Skills
- Time Management Skills
- Basic Finance Skills
- Project Management
- Team communication
- Relationship building and management
PERFORMANCE HISTORY
BAND PERFORMANCES
With Violet | 2019 - Present
Saxophonist, Co-lead vocalist, keyboardist
- Opened for Walk off the Earth at the Iceberg Alley Festival in 2023 & Barenaked Ladies in 2024
- Opened for Down with Webster at George Street Festival 2024
- Touring Provincially
- MusicNL Group of the Year 2023, 2024
- Alternative Artist of the Year 2024
- Mario Kart Band
- Jodee Richardson Band | 2016 - 2017
- Quote the Raven Band | 2019 - 2022
SOLO PERFORMANCES
- O'Rilley's Women of the Rock | 2022
CHOIRS/LARGE ENSEMBLE
- Lady Cove Women's Choir | present
- Philharmonic Choir of the NSO | 2022 - 2023
- Memorial University School of Music Concert Band | 2014 - 2018
- Memorial University School of Music Jazz Band | 2014 - 2018, 2023
- Memorial University School of Music Chamber Choir | 2014 - 2018
- Les Miss Choir | 2018 - 2020
- QVE Choir | 2017 - 2018
- Memorial University Saxophone Quartet | 2014 - 2018
PIT PERFORMANCE
- Trummp the Musical | 2018
- Grease | 2016
Languages
French
Professional Working
Timeline
Development Coordinator
Stingray - VOCM Cares
09.2024 - Current
Freelance Social Media & Branding Coordinator
Self Employed
01.2022 - Current
Marketing & Communications Manager
MusicNL
10.2021 - 09.2024
Music Director
The Graham Academy, Gros Morne Summer Music
01.2021 - 07.2021
Stage Manager
Shakespeare by the Sea
04.2020 - 08.2020
Saxophone Teacher
Long & McQuade
01.2020 - Current
Music Educator
Newfoundland English School District
01.2020 - 06.2023
In-Stand Host
Newfoundland Growlers ECHL Team
10.2019 - 03.2024
Summer Roadshow Host
Stingray Communications, 99.1 HITS FM
03.2019 - 09.2019
Saxophonist, and Co-Lead Vocalist
With Violet
01.2019 - Current
In-Stand Host
St. John's Edge Basketball Team, NBL
04.2018 - 01.2020
Honour Band Assistant and Coordinator
Memorial University School of Music
01.2017 - 04.2017
Digital Concert Hall Assistant
Memorial University School of Music
01.2016 - 01.2018
Festival Assistant and Performer
Stage West Theatre Festival
04.2015 - 09.2015
Festival Manager and Assistant
Gros Morne Summer Music
01.2015 - 01.2018
Advanced Leadership -
Gardiner Center
Digital Marketing Nanodegree -
Udacity
Bachelor of Music Education -
Memorial University
Bachelor of Music -
Memorial University
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