Sarah Newell
Corner Brook,NL
Summary
With a passion for music and business, I am a creative and innovative professional. With proven success in event coordination, fundraising, and communications, I draw on all of my experiences with each project I am a part of to create something unique. Known for effectively managing donor and stakeholder relations and securing significant funding opportunities and events. Team-oriented and adaptable, with focus on achieving impactful results through collaboration and strategic planning. I thrive in high pressure situations and have great prioritization and time management skills.
Overview
10
10
years of professional experience
Work History
Development Coordinator
Stingray - VOCM Cares
St. John's, NL
09.2024 - Current
- Coordinated community engagement initiatives to enhance program visibility and participation.
- Developed and maintained relationships with local organizations to foster collaboration and support.
- Assisted in planning and executing fundraising events, resulting in increased donor engagement. Such as a fundraising dodgeball tournament that raised over $5,000.
- Managed project timelines and deliverables to ensure effective implementation of programs.
- Analyzed program outcomes to provide insights for continuous improvement and strategic planning.
- Created promotional materials to effectively communicate mission and objectives of initiatives.
- Streamlined grant application processes, resulting in transparency and streamlined selection process.
Freelance Social Media & Branding Coordinator
Self Employed
St. John's
01.2022 - Current
- Creating branding for small companies
- Managing small business social media accounts
- Advise small businesses on how to make more engaging posts and to connect with audience
Saxophone Teacher
Long & McQuade
St. John's, NL
01.2020 - Current
- Creating lesson plans
- Ensuring that each student learns music in ways to which they are best suited
- Preparing students for performance opportunities
Saxophonist, and Co-Lead Vocalist
With Violet
St. John's, NL
01.2019 - Current
- Company Overview: https://withvioletband.com/
- Booking and communicating with venues and festivals
- Leading planning and execution of social media and marketing campaigns
- Planning and creation of marketing content
- Aiding in updating website
Marketing & Communications Manager
MusicNL
St. John's, NL
10.2021 - 09.2024
- Managed communication to members and staff
- Brand management
- Coordination of media outreach
- Managing partnerships with organizations, sponsors, and other project managers.
- Trained junior staff on best practices in marketing communications, fostering a collaborative team environment.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Crafted persuasive press releases announcing new products and initiatives, garnering widespread media attention.
- Aiding membership and giving excellent customer service
- Marketing & Finance lead for HarbourVOICES Festival of collective singing traditions, a 2 million dollar project.
- Execution and planning of Music Celebration Week Conference, a 5 day annual conference of workshops and exporting.
- Government reporting for major projects
- Managed social media platforms, optimizing content for maximum reach and audience interaction.
In-Stand Host
Newfoundland Growlers ECHL Team
St. John's, NL
10.2019 - 03.2024
- Reading advertisements, conducting interviews, and Master of Ceremonies during games
- Pre-recording advertisements to be aired on local television broadcasts
- Acting as the voice and face of the team and connecting the fans to the team
- Meeting with Games Presentation Manager for content and game ideas in order to generate marketing ideas for team and sponsors
Music Educator
Newfoundland English School District
01.2020 - 06.2023
- Educating students from K – 12 in applied music, music appreciation, and music theory
- To ensure each student has a safe space to learn and learns in the most appropriate way for each individual
Music Director
The Graham Academy, Gros Morne Summer Music
Corner Brook, NL
01.2021 - 07.2021
- Conducting and leading music rehearsals for students in grades 4 – 12
- Teaching music to students for musical productions
- Accompanying students during musical productions
- Private voice and piano teacher
Stage Manager
Shakespeare by the Sea
St. John's, NL
04.2020 - 08.2020
- Planning and scheduling online rehearsals for the play Pericles: Prince of Tyre
- Taking notes during rehearsals
- Coordination of Zoom rehearsals and sending links to cast members
- Aiding in social media promotion such as Instagram takeovers
In-Stand Host
St. John's Edge Basketball Team, NBL
St. John's, NL
04.2018 - 01.2020
- Reading advertisements, conducting interviews, and master of ceremonies during games
- Conducting and organizing half time fan engagement
- Acting as the voice and face of the team in order to connect with fans
Summer Roadshow Host
Stingray Communications, 99.1 HITS FM
St. John's, NL
03.2019 - 09.2019
- Responsible for posting and managing the station's social media accounts during the weekends
- Being the face and voice of the radio station
- Recording live radio hits and advertisements
Digital Concert Hall Assistant
Memorial University School of Music
St. John's, NL
01.2016 - 01.2018
- Plan weekly digital screenings
- Manage marketing through social media and print media
- Set up and take down of video and audio equipment
Festival Manager and Assistant
Gros Morne Summer Music
Corner Brook, NL
01.2015 - 01.2018
- Managing the staff and artists, and scheduling of over 80 shows over a period of three months
- Planning and execution of marketing plans, press releases, email newsletters, and social media campaigns
- Box office and bar management
- Responsible for updating and analyzing the festival's social media accounts using applications such as Hootsuite and emailing list
Honour Band Assistant and Coordinator
Memorial University School of Music
St. John's, NL
01.2017 - 04.2017
- Photocopying and sending music to students and parents
- Setting up and planning lunch and snacks for students
- Assistant to the conductor during rehearsal
- Aiding in registration of students
Festival Assistant and Performer
Stage West Theatre Festival
Corner Brook, NL
04.2015 - 09.2015
- Theatre Usher
- Box Office Duties
- Guitarist for "A Fine Time" Newfoundland music show
- Performer in outdoor children's play
- General festival aid and other duties
Education
Advanced Leadership -
Gardiner Center
St. John's, NL01.2023
Digital Marketing Nanodegree -
Udacity
Online01.2021
Bachelor of Music Education -
Memorial University
St. John's, NL02-2020
Bachelor of Music -
Memorial University
St. John's, NL01.2018
Skills
- Strong Communications Skills
- Management Skills
- Social Media and Digital Marketing Skills
- Organizational Skills
- Time Management Skills
- Basic Finance Skills
- Project Management
- Team communication
- Relationship building and management
PERFORMANCE HISTORY
BAND PERFORMANCES
With Violet | 2019 - Present
Saxophonist, Co-lead vocalist, keyboardist
- Opened for Walk off the Earth at the Iceberg Alley Festival in 2023 & Barenaked Ladies in 2024
- Opened for Down with Webster at George Street Festival 2024
- Touring Provincially
- MusicNL Group of the Year 2023, 2024
- Alternative Artist of the Year 2024
- Mario Kart Band
- Jodee Richardson Band | 2016 - 2017
- Quote the Raven Band | 2019 - 2022
SOLO PERFORMANCES
- O'Rilley's Women of the Rock | 2022
CHOIRS/LARGE ENSEMBLE
- Lady Cove Women's Choir | present
- Philharmonic Choir of the NSO | 2022 - 2023
- Memorial University School of Music Concert Band | 2014 - 2018
- Memorial University School of Music Jazz Band | 2014 - 2018, 2023
- Memorial University School of Music Chamber Choir | 2014 - 2018
- Les Miss Choir | 2018 - 2020
- QVE Choir | 2017 - 2018
- Memorial University Saxophone Quartet | 2014 - 2018
PIT PERFORMANCE
- Trummp the Musical | 2018
- Grease | 2016
Languages
French
Professional Working
Timeline
Development Coordinator
Stingray - VOCM Cares
09.2024 - Current
Freelance Social Media & Branding Coordinator
Self Employed
01.2022 - Current
Marketing & Communications Manager
MusicNL
10.2021 - 09.2024
Music Director
The Graham Academy, Gros Morne Summer Music
01.2021 - 07.2021
Stage Manager
Shakespeare by the Sea
04.2020 - 08.2020
Saxophone Teacher
Long & McQuade
01.2020 - Current
Music Educator
Newfoundland English School District
01.2020 - 06.2023
In-Stand Host
Newfoundland Growlers ECHL Team
10.2019 - 03.2024
Summer Roadshow Host
Stingray Communications, 99.1 HITS FM
03.2019 - 09.2019
Saxophonist, and Co-Lead Vocalist
With Violet
01.2019 - Current
In-Stand Host
St. John's Edge Basketball Team, NBL
04.2018 - 01.2020
Honour Band Assistant and Coordinator
Memorial University School of Music
01.2017 - 04.2017
Digital Concert Hall Assistant
Memorial University School of Music
01.2016 - 01.2018
Festival Assistant and Performer
Stage West Theatre Festival
04.2015 - 09.2015
Festival Manager and Assistant
Gros Morne Summer Music
01.2015 - 01.2018
Advanced Leadership -
Gardiner Center
Digital Marketing Nanodegree -
Udacity
Bachelor of Music Education -
Memorial University
Bachelor of Music -
Memorial University