Summary
Overview
Work History
Education
Skills
Languages
Certification
Software
Timeline
Community Involvement
ProjectManager

Sarah Muir

Calgary,AB

Summary

Driven Director of Operations with 5 years of success in creating a best-in-class customer experience in boutique fitness by developing high performing sales and coaching teams. Accomplished in establishing goals and implementing strategies for business growth. Experienced in leveraging print and digital media to drive leads, increase brand awareness, convert prospects, and nurture long term relationships. Looking to leverage my exceptional planning, organizational, and relationship building skills to take your team and clients to another level of holistic health and success.

Overview

12
12
years of professional experience

Work History

Director of Operations

CrushCamp
Calgary, AB
09.2021 - Current
  • Instrumental in securing a new buyer to ensure the future operation of CrushCamp following three years of unprecedented business interruption.
  • Assumed full responsibility for hiring, managing, mentoring, and on-boarding our entire team of 30 employees and independent contractors.
  • End-to-end creation and implementation of our sales, marketing, and business strategy including: MindBody, web, email and social media marketing updates, team and client processes, external business / community partner coordination etc...
  • Production and management of marketing materials including: email, automation campaigns, social media (static and video), YouTube, print, and website content.
  • Consistently surpassing industry standards for email marketing open and click through rates. (30-45% Open, 1.5-12% CTR for mass emails in 2024.)
  • Coordinate and facilitate: events, workshops, community building, fundraising, and marketing initiatives with: CMLC, Run Calgary, YYC RunCrew, Platform, The Aboriginal Friendship Centre of Calgary and others for lead generation, brand awareness, and supplemental revenue.
  • Facilitation of goal coaching with team and clients (professional and holistic wellness goals, and InBody Scanner result interpretation) as a tool to drive membership sales and retention.
  • Successfully graduated 3 new coaches to our HIIT and Strength class formats in 3 months to grow our class revenue.
  • Teaching weekly Vinyasa yoga classes to up to 24 students.

Studio Manager

CrushCamp
08.2019 - 09.2021
  • Built our second location from the ground up, doubling our monthly auto-renewing members to just under 400 by March 2020.
  • Reworked existing processes and protocols to reflect the expanding needs of our business by January 2020 and again in June 2020 under COVID restrictions.
  • Provided direct leadership and sales coaching/accountability to our entire Front-of-House team operating across 2 studio locations to hit 50-70% intro to membership conversion by Jan 2020.
  • Was instrumental in keeping our business, team, and community engaged and supported during multiple lockdowns, strategy pivots, and operational restrictions.
  • Extensive involvement in customer service, sales, marketing, community engagement, process and protocol development, event and fitness challenge management to ensure industry leading team and client retention and customer satisfaction.

Manager

Wanderlust Trading Company
07.2012 - 08.2019
  • Oversaw the successful and profitable operation of all three stores and our online shop independently for several months of the year including: leading, motivating, sales training, hiring, and retaining a 12 member team in Calgary.
  • Instrumental in developing and implementing our business plan, retail buying for the stores, marketing, coordinating with vendors and property management, setting and tracking sales goals, customer management, and ensuring Wanderlust remained a high value destination in an under marketed mall.
  • Coordinated the successful close out sales for our three brick and motor locations with over $500,000 in gross revenue during the transition to online only.
  • Critical in growing our online sales presence to the top 1% of Etsy sellers in less than 3 years.

Education

Bachelor of Arts - International Relations

University of Calgary
Calgary, AB
06.2012

Bachelor of Arts - German

University of Calgary
Calgary, AB
06.2012

Skills

  • Strategic Planning and Execution
  • Sales and Marketing Strategy
  • Print and Digital Marketing Asset Creation
  • Customer Service Management
  • Community Building and Collaboration
  • Team Leadership and Development
  • Client Goal Coaching
  • Hiring/Onboarding and Human Resource Management
  • Event and Project Management

Languages

German
Full Professional
French
Limited Working

Certification

  • 200 HR Yoga Teacher Training, Blissology - November 2023
  • Standard First Aid + CPR-C, Lifesaving Society Alberta - Exp Apr 2025
  • Queen's Foundations of Sales Leadership Program, Smith School of Business - October 2022
  • Growth Marketing, GrowClass - March 2021
  • Human Resource Basics - Mount Royal University - June 2020
  • Leading From The Middle, Elevated HR Solutions - May 2020


Software

MINDBODY

Canva

Google Suite

Brandbot

Timeline

Director of Operations

CrushCamp
09.2021 - Current

Studio Manager

CrushCamp
08.2019 - 09.2021

Manager

Wanderlust Trading Company
07.2012 - 08.2019

Bachelor of Arts - International Relations

University of Calgary

Bachelor of Arts - German

University of Calgary

Community Involvement

  • Community Crush Coordinator (2021 - Present)
  • Aid/Cheer Station Captain for Run Calgary (2021,2022,2024)
  • Executive Secretary of The Association for German Education in Calgary (2018)
  • Executive Member of The Political Science Association (2010-2012)
  • Co-founder / President of the German Club. (2011)

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Sarah Muir