Sarah Mellor

Brand Growth, Project Management & Execution:

• Launched Novel POA to Sales Team: Successfully implemented and refined the first ever allergist POA, closing market share gaps in severe asthma and driving growth in nasal polyps.
• Regulatory Navigation & Team Collaboration: Quickly learned to navigate Canadian PAAB submissions, built strong cross-functional relationships, and mastered internal processes.
• Innovative Toolkit Evolution: Identified opportunities to refine messaging for key customer segments, aligning with brand strategies.
• Insight Generation & Strategy Refinement: Organized impactful advisory board meetings and consultancies, contributing to 2025 strategy refinement.

Cross-Functional Collaboration:

• Leader of brand cycle planning: Collaborated with cross-functional team members to lead NUCALA strategic and tactical planning for 2025, ensuring a seamless, integrated plan.
• Conference Strategy Leadership: Led successful development and implementation of Allergist conference strategy.

Recognition:

• Demonstrated excellence in project management, cross-functional collaboration, and adherence to GSK values.
• Recognized for strategic thinking, proactive leadership, and significant contributions to the Nucala team.
• Received positive feedback for impactful customer engagement and successful project execution.

• GCI ELF 2023: Represented the Canadian GAMA Team as a 2023 ELF participant in Singapore
• Gained experience working cross-culturally with global colleagues across various divisions within GCI to solve a regionally developed business case, presenting our final insights to the GCILT
• Divisional Compliance & Risk Management: Managing the initiation of contracting for the Policy/ External affairs team and overseeing the effective monthly management monitoring protocols for GAMA's red-lane vendors
• GLT Performance Lead: Acting performance lead for the GAMA Leadership Team, facilitating weekly comm cells and leading the execution of key initiatives for the division focused on strategic internal communication, development and financial planning
• Cross-Functional Collaboration & Strategic Thinking: Leading the development and creation of the GAMA team's Monthly Performance Review strategy with CLT, communicating a clear story of the GAMA team's progress with external stakeholders to reach our organizational priorities

• Customer Engagement Excellence: Utilized strategic approaches to rapidly engage my customers to drive sales and maximize impact in my territory
• Recognized on National Shingrix TC for sharing innovative customer engagement best practices utilizing data analysis
• Top Sales Results: Proven ability to drive results by consistently achieving over 100% sales to target in territory
• Awarded the highest NBRX growth for Canada in Q1 of 2022
• Leading HCPE Execution & Engagement: Achieved highest HCPE execution in ON for 2022 with 13 events planned and executed
• Engaged over 250 HCP's in my executed HCPE programs
• Med-Ed Lead: Med-Ed rep lead for the ON-East ATL region
• Worked cross-functionally with Med-Ed, Marketing and Medical
• Contributed field insights on behalf of the ON E-ATL Region in the development of HCPE resources and execution of national programs
• Supported my team with HCPE updates, inquiries and new learnings
• Rep Mentor: Official mentor for new representatives on my team
• Helped assist new reps in their onboarding process, and with continued support in their role moving forward

• Account Management: Recognized for top engagement and success with Long Term Care key accounts
• Quickly built trust and strong relationships with my customers in a virtual and F2F environment
• Digital Engagement Excellence: Successfully accessed over 70% of my customers through digital & F2F engagements throughout the Pandemic
• Crafted innovative digital engagement strategies for the sales force shared at a national level
• Proven Sales Results: Achieved a record market share growth within 3 months of being on territory
• Consistently surpassed sales objectives and targets
• Marketing Brand Champion: Liaised cross functionally with marketing, medical and specialty team
• Contributed to the development strategy for our leading brand
• Corporate Social Responsibility Committee: Representing the sales division, leading environmental/ sustainability initiatives with a cross-functional leadership team
• Recently developed sustainability communication circulated nationally
• Digital Engagement Mentor, Veeva Champion & Excel Lead for region