Sarah McDonald
Ottawa,ON
Summary
Curiosity is at the heart of my work. I’m driven by learning, exploring new ideas, and turning insights into compelling visual stories—delivered with strong technical execution. With 12+ years in the SaaS space, I’ve led the production of video and written content across social and brand channels, including partner certification programs. I thrive in fast-paced teams where priorities can often shift quickly and collaboration is key.
Overview
12
12
years of professional experience
Work History
Senior Video Producer
Shopify
Ottawa, Ontario
05.2021 - 01.2026
- Developed storyboards and scripts to effectively convey brand messages and digital product functionality.
- Implemented new video trends and techniques for workflow optimization with creative AI tooling like Midjourney, Krea and others.
- Secured on screen talent, and directed the production crew in a variety of settings including studio and remote locations.
- Provided technical support to junior video producers during pre-production stages.
- Edited raw footage into finished videos using Adobe Premiere Pro software.
- Worked cross-funtionally with internal creative teams and stakeholders across marketing, product, development, and partnership teams to generate video assets for multi-channel campaigns.
- Oversaw creative development and filming of different types of video content to align with changing organizational focuses including Building with Headless, Unified Commerce and B2B.
Content Marketing Specialist
Shopify
Ottawa, Ontario
07.2020 - 05.2021
- Collaborated with internal teams to develop targeted written and video educational content for merchants and partners.
- Designed, created, and implemented comprehensive external education courseware for paid certifications, including LMS management.
- Managed the Shopify Academy YouTube channel to grow subscribers and drive product adoption.
- Orchestrated curation and delivery of merchant and partner newsletters.
Senior Merchant Success Manager
Shopify Plus
Ottawa, ON
02.2016 - 07.2020
- relationship management and strategy for portfolio of over 50 enterprise ecommerce clients.
- Created targeted platform, product, and marketing action plans aligned with merchant needs, incorporating access to product beta opportunities.
- Led training sessions for junior staff to optimize merchant growth.
Account Manager/ Marketing Coodinator
Assent Compliance
Ottawa, Ontario
01.2014 - 01.2016
- Client relationship management across an assigned portfolio of Fortune 500 accounts.
- Built tailored client compliance initiatives while maintaining strict adherence to timelines.
- Led special projects to create audience-targeted marketing materials for distribution across digital platforms including company website, blog, webinars, e-books, and email campaigns.
Education
Graduate Certificate - Digital Video Post-Production
Algonquin College
Ottawa, Ontario01-2019
Bachelor of Arts - English And Communications
University of Ottawa
Ottawa, Ontario01-2013
Skills
- Storyboarding
- Scriptwriting
- Advanced video editing
- Expert storytelling
- Technical direction
- Creative AI tools
- Learning Management System (LMS) oversight
- Digital asset management
- Content strategy
- Marketing campaigns
- Cross-platform distribution
- Client relationship management
References
References available upon request.
Portfolio
Available upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Video Producer
Shopify
05.2021 - 01.2026
Content Marketing Specialist
Shopify
07.2020 - 05.2021
Senior Merchant Success Manager
Shopify Plus
02.2016 - 07.2020
Account Manager/ Marketing Coodinator
Assent Compliance
01.2014 - 01.2016
Graduate Certificate - Digital Video Post-Production
Algonquin College
Bachelor of Arts - English And Communications
University of Ottawa