Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Timeline
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Sarah Macdonald

Summary

Over 20 years of experience in sales and client relations within fashion and home decor sectors. Proven leader with a strong record in market opportunity identification, brand development, and successful product launches. Expertise in strategic planning, customer relationship management, and cross-functional collaboration to drive revenue growth. Recognized for building lasting business relationships and leading high-performing sales teams to exceed targets.

Overview

24
24
years of professional experience

Work History

Director of Sales

IAMM Inc.
Toronto, ON
07.2019 - Current
  • Cultivated relationships with key clients to enhance satisfaction and promote repeat business.
  • Forecasted annual sales quotas for regions and territories, establishing clear sales objectives.
  • Analyzed sales statistics to identify areas for improvement and initiated corrective actions.
  • Delivered comprehensive sales reports and forecasts to executive management, providing strategic insights.
  • Responsible for leading sales across Canada of high-end premium brands: AMO Denim, Avenue Montaigne, Herskind, Kerri Rosenthal, Love the Label, Marimekko, Max Mara Marella, Max Mara MM, Nation, White + Warren, Zadig & Voltaire.
  • Working with top retailers and major department stores.
  • Curated events with retailers to drive sales and build social media profiles.
  • Generated 10 million in sales annually.
  • Travel across Canada, the US, and Europe to attend sales conferences and brand sourcing.

Executive Store Manager

TNT The New Trend
Toronto, ON
10.2018 - 07.2019
  • Managed 20,000 sq. ft. store in Yorkville Village with a team of over 25 employees.
  • Developed strategic business plans to drive decision-making processes.
  • Supervised staff to boost productivity and improve customer satisfaction.
  • Executed visual merchandising activities in alignment with corporate standards.
  • Conducted regular team meetings to monitor progress towards goals.
  • Prepared staff schedules and delegated specific tasks effectively.

ASSOCIATE BUYER

TJX Canada
Toronto, Canada
02.2018 - 10.2018
  • Conducted weekly and daily high-level analyses of sales, vendor performance, and gross profit to meet inventory targets.
  • Collaborated with buyers on style selection and development of in-house production lines.
  • Generated timely reports for fast data gathering to assess sales performance.
  • Executed strategic negotiations with vendors to secure optimal pricing aligned with company vision.
  • Partnered with Planning teams to forecast Open to Buy and assess monthly and yearly profit potential.
  • Evaluated Canadian market landscape through competitive shopping and SWOT analysis to identify emerging trends.
  • Presented vision boards and sample collections to Executives and Marketing teams for alignment on strategies.
  • Performed weekly store visits to analyze product mix and ensure execution of strategic vision.

NATIONAL SALES MANAGER

Agency One
Toronto, Canada
01.2006 - 12.2017
  • Directed sales strategies for Ganni, Religion, HK Living, BY ON Interiors, and Day Home Decor across Canada and US.
  • Achieved over five million in annual sales through effective distribution management.
  • Supervised additional sales executives and advised on key client strategies to increase business by 10% annually.
  • Planned inventory buys based on market trends for all brands and future sales seasons.
  • Negotiated brand distribution contracts to enhance company market presence.
  • Monitored inventory levels, executed purchases, and forecasted quarterly and yearly sales budgets.
  • Maintained daily account operations including merchandising, online store management, order processing, and payment collection.
  • Conducted product knowledge seminars and sales training for clients at their preferred locations.

NATIONAL SALES MANAGER

PYA Importer
Toronto, Canada
01.2001 - 12.2005
  • Generated seven to ten million in annual wholesale sales for high-end denim collections and premium European brands.
  • Oversaw product vision for brands within Canada, ensuring alignment with market trends.
  • Managed additional sales associate, facilitating steps for entering new territories.
  • Liaised with buying and design teams to address seasonal trend gaps in Canadian market.
  • Conducted monthly product knowledge seminars with major retail partners and boutiques.
  • Reported sales data and analytics directly to CEO to inform strategic decisions.
  • Executed coordination of North American trade shows, enhancing brand visibility.
  • Extensively traveled across Canada and United States to establish relationships with retail accounts.

Education

HONOURS BACHELORS DEGREE - Eng/Bus

Queen's University
Kingston, ON

RADIO AND TELEVISION ARTS -

Humber College
Toronto, ON

Skills

  • Team leadership and strategic planning
  • Business development and planning
  • Sales forecasting
  • Key account management
  • Customer retention strategies
  • Market analysis and sales forecasting
  • Client relationship management
  • Sales reporting and detail orientation

Accomplishments

  • Career wholesale/retail sales buyer & manager who is self-driven, organized, outgoing, personable, sociable and energetic.
  • Established track record of superior profit results
  • Excellent public speaking and negotiation skills

Hobbies and Interests

  • Fashion & Design
  • Travel
  • Fitness

Timeline

Director of Sales

IAMM Inc.
07.2019 - Current

Executive Store Manager

TNT The New Trend
10.2018 - 07.2019

ASSOCIATE BUYER

TJX Canada
02.2018 - 10.2018

NATIONAL SALES MANAGER

Agency One
01.2006 - 12.2017

NATIONAL SALES MANAGER

PYA Importer
01.2001 - 12.2005

HONOURS BACHELORS DEGREE - Eng/Bus

Queen's University

RADIO AND TELEVISION ARTS -

Humber College

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Sarah Macdonald