Sarah Kavanagh

Helps to enhance and support RCMP Members across Canada by delivering on a range of communications, media relations, and issues management initiatives, including media releases, social media content, Member-facing content, website content, videos, and other communications and media material.

• Collaborates closely with executive leadership to develop corporate narratives aligned with the NPF's objectives and values.
• Develops and supports communications plans for various campaigns and projects throughout the year that support and amplify the positive work of RCMP Members and the NPF's Benevolent Foundation.
• Advises on issues and policy response to senior leadership, including the creation of crisis communications plans.
• Crafts persuasive pitch materials for proactive and reactive media opportunities across Canada.
• Acts as the key liaison for all media inquiries and builds relationships with key media personnel across Canada to boost the NPF's brand and mission.
• Implements social media strategies that have boosted online engagement and amplified our key messages across multiple social media platforms.
• Compile frequent media reports and environmental scans to advise senior leadership of relevant issues and trends.
• Attends regional, national, community-driven, and government events to promote the NPF's brand and the work of our Members.

Working directly under the Director of Communications and Strategic Partnerships, gained valuable experience in events management, external relations, graphic design, document production, and social media management.

• Prepared project presentations and reports to assist senior staff.
• Built and grew a recruitment strategy for social media to attract and retain employees for the organization.
• Assisted in growing and managing social media pages.
• Worked with various stakeholders and community partners, including the Vancouver Police Department to build an awareness campaign addressing a rise in violence against the Asian community in Chinatown, Vancouver.
• Assisted in planning and executing fundraising events to support the financial goals of the organization.

Worked closely with the BIA Director, community representatives, and members of local government on various projects to boost the local economy during COVID-19.

• Worked and consulted with diverse community members in Vancouver's Downtown Eastside.
• Developed and oversaw a cross-platform communications strategy to improve awareness and engagement.
• Updated and managed a directory of over 800 businesses and organizations.
• Pitched and planned events for community partners and organizations.
• Oversaw social media operations on Instagram and Twitter.

Project Manager on partnership with Microsoft and was in charge of of event creation, execution, and promotion for all major events.

• Regularly met with external stakeholders to create, develop, and maintain community partnerships across Canada, including Quebec and French-speaking communities.
• In charge of sponsorships and promotional material for major events, including the 21-Day Coding Challenge.
• Co-managed social media channels and social media strategy Created digital surveys for alumni and event attendees.
• Promoted to oversee brand initiatives after only two months in the position.

Created and published a digital research report focusing on food insecurity and how non-profit organizations in the food sector can adapt to a rapidly changing economic environment.

• Created a second report focusing on how COVID-19 has impacted Canadian families and food insecurity.
• Presented findings to internal staff and Board Members.
• Assisted in grant reviewing, fundraising, and administrative tasks.

Handled all internal and external communications material for the Queen's chapter of the organization.

• Organized event creation, promotional material, and sponsorships for two major events: Dinner in the Dark and the Wheelchair Basketball Tournament.
• Developed social media strategy for growing followers, engagement, and brand awareness about upcoming events.
• Oversaw five student volunteers from the local high school.