SARAH ELISIO
Toronto,ON
Summary
Dynamic professional with a proven track record at Maple Leaf Sports & Entertainment, excelling in project management and public speaking. Leveraged technical skills to exceed revenue targets and foster strong client relationships. Demonstrated teamwork through collaborative successes, enhancing customer engagement and driving significant sales achievements. Recognized for an energetic energy, reliable nature, and willingness to take on new projects.
Overview
5
5
years of professional experience
Work History
Account Manager, Toronto FC
Maple Leaf Sports & Entertainment
Toronto, Canada
05.2024 - Current
- Prepare and execute pitch decks to sell premium ticket products that exceed revenue objectives.
- Collaborate with the premium sales team to sell new VVIP products, locking in 2 separate businesses for 5-year contracts.
- Build lasting relationships with prospects through face-to-face meetings and hosting opportunities at TFC, Leafs, and Raptors games.
- Maintained accurate records of all customer interactions in Salesforce. Recognized for having an organized pipeline of prospects.
- Create and execute client-facing events for 150 fans, such as the annual TFC Select-A-Seat Event, with multiple engaging activations, while maintaining communication with internal leaders, and staying within a strict budget.
Account Executive, Toronto FC
Maple Leaf Sports & Entertainment
Toronto, Ontario
02.2023 - 04.2024
- Developed prospects for TFC memberships and group ticket sales through referrals, cold calls, and social media outreach methods.
- Maintained daily metrics of 50 or more outbound activities to engage with net new business.
- Provided exceptional customer service to over 100 season seat holders by responding promptly to inquiries, and resolving issues quickly.
- Exceeded the new business revenue target of $250,000, and pivoted to sell Flex Packs mid-sales cycle, also exceeding the sales target of $90,000.
- Collaborated with the premium sales team to onboard a new client for a 3-term suite lease at BMO Field.
Sales Associate, Premium Sales
Maple Leaf Sports & Entertainment
Toronto, Canada
05.2022 - 02.2023
- Responsible for prospecting clients for the suite rental business. Driving upwards of $500,000 in net revenue.
- Developed and led marketing campaigns with an overall goal to increase the suite rental sell-through rate for the season; responsible for generating creative ideas for marketing collateral.
- Actively pursued leads and past buyers to strengthen relationships and ensure excellent customer service; demonstrated through cold/warm calling, hosting events, and social selling.
- Met and exceeded weekly outreach targets of 50 activities per day, as well as the quarterly sales goal.
VIP Host Experience, Ticketing & Premium Hospitality
Maple Leaf Sports & Entertainment
Toronto, Canada
08.2021 - 04.2022
- Act as the point of contact for VIP clients leading up to their visit, as well as on the day of; assist with requests and provide excellent concierge service.
- Assist with operational tasks, such as guest list and registration, using the Seven Rooms and One Tap applications.
- Ensure proper communication between internal stakeholders, such as the Sales, Security, and Marketing teams.
- Maintained and elevated hospitality standards across all MLSE premium spaces within Scotiabank Arena, BMO Field, Budweiser Stage, and HISTORY.
Marketing Student, Co-op Program
Fidelity Investments Canada
, Canada
01.2021 - 06.2021
- Created and analyzed competitive scans for the management team; researched competitor blogs, fund pages, and marketing products to compare strengths and weaknesses to Fidelity Canada.
- Updated and modernized weekly marketing materials to send out to Fidelity Canada clients.
- Presented monthly ad reports, and created a competitor ad analysis to provide insight into which ads were performing well.
Project Coordinator, Bootcamps
The Business Career Hub, Ted Rogers School of Management
, Canada
01.2020 - 12.2020
- Managed logistics in creating events and executing operational tasks to run Bootcamps for Ted Rogers students.
- Collaborated with senior management, i.e., the Executive Director, presented high-level updates, and discussed strategies to raise student engagement and exceed targets of 5,000 student engagements by over 3,000 during a four-month period, utilizing social media.
- Simplified the recruitment and hiring process, as well as facilitated training for new employees.
Education
Bachelor of Commerce - Marketing Management, Professional Communications
Ryerson University, Ted Rogers School of Management
06-2021
Skills
- Written and verbal communication
- Project management
- Teamwork and collaboration
- Public speaking
- Technical skills: MS Office, Excel, Salesforce, and Archtics
Timeline
Account Manager, Toronto FC
Maple Leaf Sports & Entertainment
05.2024 - Current
Account Executive, Toronto FC
Maple Leaf Sports & Entertainment
02.2023 - 04.2024
Sales Associate, Premium Sales
Maple Leaf Sports & Entertainment
05.2022 - 02.2023
VIP Host Experience, Ticketing & Premium Hospitality
Maple Leaf Sports & Entertainment
08.2021 - 04.2022
Marketing Student, Co-op Program
Fidelity Investments Canada
01.2021 - 06.2021
Project Coordinator, Bootcamps
The Business Career Hub, Ted Rogers School of Management
01.2020 - 12.2020
Bachelor of Commerce - Marketing Management, Professional Communications
Ryerson University, Ted Rogers School of Management
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