Sarah Dimpengi
Ottawa
Summary
Experienced communications professional with a strong track record in crafting impactful messaging and maintaining brand consistency. Collaborative team player with a proven ability to adapt to changing needs and deliver desired outcomes. Skilled in content creation, email marketing, and digital communication strategies. Recognized for strategic communication expertise and engaging target audiences effectively.
Overview
5
5
years of professional experience
Work History
Marketing and Communications Coordinator
Federation of Canadian Municipalities
05.2024 - Current
- Developed engaging email marketing campaigns that led to increased open rates and click-through rates.
- Provided regular progress reports highlighting achievements against key performance indicators.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Account Manager
Ainsworth
05.2023 - 05.2024
- Managed the financial aspects such as invoicing with clients.
- Developed and maintained strong client relationships.
- Helped manage work orders for clients and followed up on the progress to ensure customer satisfaction.
- Responsible for scheduling, creating, following up on client's requests.
Digital Marketing Specialist
Chanel Rehman
07.2021 - 12.2023
- Curate and monitor paid advertising campaigns on popular social media platforms, optimize targeting and budget allocation to maximize campaign performance.
- Leverage email marketing techniques to create visually appealing designs, engaging copywriting, and effective email set-ups.
- Lead website redesign and maintenance projects, ensure a seamless user experience.
- Orchestrate in-person media shoots to capture high-quality static and video content.
- Manage social media accounts for clients, including content planning, scheduling, community engagement, and performance tracking.
Freelancing
Sarah Dimpengi
07.2022 - 04.2023
- Conducted extensive research for the client.
- Building and branding a small PR micro-agency.
- Assessing the PR/communications needs of the not-for-profit client.
- Writing and presenting a proposal to address client needs and propose creative solutions.
- Delivering several tactical projects in support of the client's branding, fundraising and public relations goals e.g. Case for Support, social media content, logo development, etc.
- Collaborating closely with my fellow agency consultants, professor, and Capacity Canada to support the not-for-profit sector during a time of tremendous need.
Marketing Coordinator
Business Sherpa Group
05.2022 - 12.2022
- Internal communication, research, social media content, website content.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Planned and executed internal and external marketing events.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Communication Coordinator
Sustainable Development Technology of Canada
09.2021 - 04.2022
- Graphic design, research, written projects, website content, translation.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Conducted interviews with potential hires.
Client Coordinator
ACCESS Healthcare Services
07.2020 - 08.2021
- Developed monthly schedules and assignments for staffs.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Education
Bachelor - Public Relations
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ONSkills
- Internal communications
- Advertising campaigns
- Analytics reporting
- Customer service
- Detail-oriented
- Content creation
- Planning and coordinating
- MS office suite
- Scheduling
- Editing and proofreading
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Marketing and Communications Coordinator
Federation of Canadian Municipalities
05.2024 - Current
Account Manager
Ainsworth
05.2023 - 05.2024
Freelancing
Sarah Dimpengi
07.2022 - 04.2023
Marketing Coordinator
Business Sherpa Group
05.2022 - 12.2022
Communication Coordinator
Sustainable Development Technology of Canada
09.2021 - 04.2022
Digital Marketing Specialist
Chanel Rehman
07.2021 - 12.2023
Client Coordinator
ACCESS Healthcare Services
07.2020 - 08.2021
Bachelor - Public Relations
Conestoga College Institute of Technology And Advanced Learning
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