Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sarah Chentouf

EDMONTON,AB

Summary

Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

3
3
years of professional experience

Work History

Influencer Marketing Manager (Freelance)

Yves Rocher
09.2021 - Current
  • Negociated content creators fees
  • Conceptualized the campaign and deliverables and brief
  • Formulated high-quality written storytelling and visual content for social media campaigns.
  • Monitored social media analytics to identify trends and adjust strategies accordingly, driving continued audience growth.
  • Followed and reviewed competitor social media channels, content, and strategy to relay insights.
  • Developed a content calendar to ensure consistent posting across all platforms, maintaining audience interest and engagement levels.

Brand Manager

IPHABIOTICS
01.2024 - 08.2024
  • Developped strategies and manage the following brands: Batiste, Eucerin, Perfectil, Cantabria Labs, Philips
  • Oversaw advertising other forms of marketing to maintain brand consistency through PR agencies
  • Strategized, negotiated and managed large-scale influencer campaigns
  • Organized events such as product launches, influencer events and campaign shoots
  • Managed budgets and a team of junior assistants.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.

Communications & Digital Manager

Interedec Beauty
05.2022 - 12.2023
  • Curate the social media strategy (editorial line, targets, community, content strategy) for Faces, L'Occitane and Jo Malone London accounts in Morocco
  • Established strong relationships with external partners, negotiating contracts that maximized ROI on advertising spend.
  • Management of influencer campaigns for Jo Malone Lodon, L'Occitane and Faces, as well as for brands marketed at retail level (Dior, YSL, Chanel, Valentino, Guerlain)
  • Organization of key PR events for the Faces, Jo Malone London and L'Occitane brands.
  • Designed and implemented digital, web and social strategies to align with client business goals.
  • Analyzed and reported digital campaign performance with focus on program optimization.
  • Created engaging content optimized for specific platforms and intended audience.

Influence Project Manager

Gaia Médias
08.2021 - 05.2022
  • Identify and build relationships with relevant influencers in target industries and demographics
  • Negotiate and manage influencer contracts, including payment terms and deliverables
  • Conceptualize and oversee the creation and execution of compelling influencer marketing campaigns, including content creation, contests, giveaways, and sponsored posts
  • Monitor and analyze the performance of influencer campaigns, providing insightful reports to clients.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.

Education

Chung Ang University
Seoul
09.2020 - 05.2020

MBA - Business Administration

ISCAE
Casablanca
07.2021

Skills

Influencer Marketing

Blogging

Editorial calendar management

Multimedia Editing

Campaign Management

Social Media Strategy

Video Production

Instagram

Content strategies

Visual storytelling

Content Development

Cross-Promotion

Social Media Platforms

Event Promotion

Brand collaboration

Marketing

Google Analytics

User Generated Content

Community Management

Media Relations

Brand Awareness

Customer Service

Excellent Communication

Critical Thinking

Multitasking Abilities

Team Collaboration

Customer Relationships

Client Relationship Management

Verbal/written communication

Copywriting

Creative Storytelling

Content Writing

Copyediting

Languages

English
Native or Bilingual
French
Native or Bilingual
Arabic
Native or Bilingual
Spanish
Limited Working
Korean
Elementary

Timeline

Brand Manager

IPHABIOTICS
01.2024 - 08.2024

Communications & Digital Manager

Interedec Beauty
05.2022 - 12.2023

Influencer Marketing Manager (Freelance)

Yves Rocher
09.2021 - Current

Influence Project Manager

Gaia Médias
08.2021 - 05.2022

Chung Ang University
09.2020 - 05.2020

MBA - Business Administration

ISCAE

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Sarah Chentouf