Sarah Byrne
Calgary,AB
Summary
Knowledgeable digital marketer experienced in executing strategies across a wide range of platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Strategist
POD Marketing Inc.
07.2023 - Current
- Managed a portfolio of 32 clients, developing individualized strategies based on client goals.
- Coordinated with other departments to launch omnichannel campaigns to help drive conversions.
- Created scalable content based on consumer trends, industry sentiment, and analytics to help drive engagement across Facebook, Instagram, and LinkedIn.
- Assisted in the development and launch of innovative new social media solutions for eye care clients, achieving increased performance across all metrics.
- Developed and led webinars and 1-on-1 coaching sessions with current and potential clients.
Account Manager
Poolside Digital
03.2022 - 05.2023
- Developed and implemented successful digital marketing campaigns for portfolio of 8 clients to drive customer engagement and increase brand awareness
- Managed social media accounts for clients, generating interest in existing and upcoming product or service releases
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Successfully increased social media engagement by up to 132% and increased follower counts for all clients by at least 5%
Digital Marketer
Freelance
11.2020 - 03.2022
- Worked with small business clients to develop omnichannel marketing campaigns to drive conversions.
- Created written and visual content to enhance brand recognition and engage with audiences.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Increased website traffic by implementing effective search engine optimization strategies.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
Small Business Owner
Little Hippie Lashes
12.2018 - 10.2021
- Managed day-to-day operations of small online business including bookkeeping, purchasing, and inventory
- Promoted products using multiple channels including social media, trade show events, and word of mouth
- Developed copy for website, social media channels, blogs, and email campaigns
- Oversaw conceptualization of all brand assets including website, marketing materials, and photo assets
- Analyzed marketing campaign results, making adjustments as needed to stay in line with business goals
Education
Bachelor of General Studies - Science
Athabasca University
Online09.2023
- Agriculture Science
University of Lethbridge
Lethbridge, AB05.2022
Diploma - Animal Science
Lakeland College
Vermilion, AB2019
Certificate - Western Ranch And Cowhorse
Lakeland College
Vermilion05.2017
Skills
- Search Engine Optimization (SEO)
- Social Media Content Creation
- Google Analytics
- Brand Management
- SEM Strategy Development
- Analytic Tracking
- Microsoft Office
- Trend Forecasting
- Content Writing
- Adobe Creative Suite
- Hootsuite Expertise
Certification
Hootsuite Advanced Social Media Strategy (2024)
Canadian Press Style Certification (2023)
Google Fundamentals of Business (2022)
Coursera Meta Social Media Marketing (2022)
Timeline
Social Media Strategist
POD Marketing Inc.
07.2023 - Current
Account Manager
Poolside Digital
03.2022 - 05.2023
Digital Marketer
Freelance
11.2020 - 03.2022
Small Business Owner
Little Hippie Lashes
12.2018 - 10.2021
Bachelor of General Studies - Science
Athabasca University
- Agriculture Science
University of Lethbridge
Diploma - Animal Science
Lakeland College
Certificate - Western Ranch And Cowhorse
Lakeland College
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