Sarah Beale
Toronto,ON
Summary
Results-driven Senior Manager with expertise in leading national teams, optimizing retail operations, and driving strategic growth through operational efficiency, innovative solutions, and cross-functional leadership, delivering measurable results and empowering high-performing teams
Overview
14
14
years of professional experience
Work History
Sr. Manager, Retail Programs
TELUS
05.2023 - Current
- Lead a national team of senior professionals in driving retail enablement through innovative technology solutions and strategic programs, enhancing operational efficiency and customer experience across 340+ retail locations
- Spearheaded an interdepartmental initiative during the Canada Post strike, mitigating impacts for over 6K customers by organizing PO box solutions, optimizing operational efficiencies, and delivering timely customer-facing messaging, while chairing executive-level steering committees to align strategies and drive decision-making under tight deadlines
- Lead the Channel Insights & Innovation portfolio, gathering over 1K actionable feedback submissions from frontline team members. Resulting in process improvements through cross-functional collaboration that saved 1-2 minutes per transaction, $120K in company savings and a 42% increase in overall team engagement
Sr. Manager, Retail Operations
TELUS
08.2021 - 05.2023
- Secured and managed a key vendor partnership to design and launch a nationwide uniform refresh, improving employee satisfaction, enhancing brand consistency, and achieving 15% cost savings through cross-functional collaboration and strategic negotiations
- Designed and implemented a first-ever 'damaged package' initiative, reducing waste by 30% and achieving an 80% sell-through rate for previously unsellable inventory; driving operational efficiency, revenue growth and sustainability
Sr. Marketing Manager, B2B Dealer Enablement
TELUS
09.2018 - 08.2021
- Led a successful Small Business growth program for Dealer/Retail locations, resulting in a measurable 75% YoY H2 growth in mobile activations across 45 outlets through focused training, reinforcement strategies, and tailored marketing initiatives
- Certified the dealer channel with the Premier Sales Organization (PSO) designation through specialized training, equipping teams with advanced sales techniques to boost performance, accelerate revenue growth, and consistently achieve outstanding results
Marketing Manager, Multicultural Marketing
TELUS
07.2017 - 09.2018
- Led the TELUS Multicultural Program, collaborating with 50+ retail locations to enhance program awareness by 30% through innovative marketing content, promotional offers, and grassroots initiatives, driving successful market entries and improving customer acquisition in diverse communities
- Oversaw the integration of the RBC Newcomer Program from partnership negotiations to cross-functional execution, exceeding annual targets by 25% in its inaugural year through the design and implementation of best practices
Strategy Manager, Channel Strategy & Planning
TELUS
05.2015 - 07.2017
- Chaired multiple steering committees, guiding executives through essential alignments, program prioritization, and functional trade-offs; leveraged strong relationship-building and exceptional communication skills to secure buy-in across diverse teams
- Developed and executed Go-to-Market strategies for technical product launches, ensuring smooth delivery and achieving high early adoption rates with effective communication, training and technology understanding
Acquisition Lead, Direct Marketing
Sirius XM
02.2014 - 05.2015
- Partnered with agencies to create targeted Direct Mail and Electronic Direct Mail campaigns, driving a 10% conversion increase over year-end goals
- Analyzed campaign metrics to provide actionable insights for strategic improvements, championing new ideas and opportunities via effective leadership level presentations
Media Executive - Contract
Mediacom
11.2013 - 02.2014
Senior Associate - Radio Investments
MacLaren McCann Mediabrands
05.2011 - 11.2013
Education
Advertising and Media Management - Post Graduate
Centennial College
Toronto, ON01.2011
Honors Bachelor of Arts -
Wilfrid Laurier University
Waterloo, ON01.2007
Skills
- Operational Efficiency and Process Optimization
- Strategic Planning and Execution
- Cross-Functional Leadership and Collaboration
- Vendor and Partner Management
- Data-Driven Decision Making
- Team Leadership and Development
Nominated for 2025 Forward Together - Women in Leadership
Forward Together is a movement that focuses on empowering high potential women to achieve their full potential through the sharing of best practices and enabling best-in-class learning at an exclusive annual, full-day conference.
Timeline
Sr. Manager, Retail Programs
TELUS
05.2023 - Current
Sr. Manager, Retail Operations
TELUS
08.2021 - 05.2023
Sr. Marketing Manager, B2B Dealer Enablement
TELUS
09.2018 - 08.2021
Marketing Manager, Multicultural Marketing
TELUS
07.2017 - 09.2018
Strategy Manager, Channel Strategy & Planning
TELUS
05.2015 - 07.2017
Acquisition Lead, Direct Marketing
Sirius XM
02.2014 - 05.2015
Media Executive - Contract
Mediacom
11.2013 - 02.2014
Senior Associate - Radio Investments
MacLaren McCann Mediabrands
05.2011 - 11.2013
Honors Bachelor of Arts -
Wilfrid Laurier University
Advertising and Media Management - Post Graduate
Centennial College
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