Sara Sanchez De Heredia
Los Angeles
Summary
Dynamic Project Manager and Business Strategist with over five years of experience across European, Middle Eastern, and American markets. Proven track record in designing innovative, data-driven strategies that drive market penetration and business growth. Adept at managing complex projects within diverse industries, combining creative thinking with strategic planning to deliver impactful results. Skilled in financial analysis and stakeholder communication, with a passion for bringing unique and effective ideas to life. Seeking a challenging role to leverage my cross-functional skills and creative approach in driving success.
Overview
8
8
years of professional experience
Work History
Project Manager & Strategy Lead
SIS International
New York
04.2022 - Current
- Contributed to the growth of multinational corporations, developing benchmarks, market entry plans, and rebranding strategies for global companies including Bridgestone, Ford, UpNano, Revvity Signals, Sight & Life-WHO, Deloitte, Roland Berger, ExxonMobil, Cryptocurrency Wallets.
- Led the development of a market entry strategy for a vitamin product in underprivileged regions of Africa, with WHO oversight.
Global Business Planning & EMEA Team Lead
HP Inc.
Barcelona
07.2019 - 07.2021
- Developed and executed solutions for various companies serving renowned clients such as Coca-Cola and Kellogg's.
- Managed financial planning and performed P&L analysis for HP's EMEA printing solutions, while analyzing key performance indicators to identify effective strategies
- Enhanced efficiencies by optimizing budgeting processes and operational workflows in various global divisions.
- Generated reports on industry trends for VP, leading to the improvement of business plans by managers.
International Marketing Coordinator
Volkswagen Group
Barcelona
09.2018 - 06.2019
- Led the development and implementation of cross-platform marketing strategies for SEAT's international brand rollout
- Performed thorough KPI analysis and played a pivotal role in an impactful campaign for Lollapalooza Paris.
- Collaborated with on-the-ground local partners in various countries to develop and implement effective marketing plans by creating region-specific localization strategies based on an analysis of cultural nuances and preferences.
- Monitored global marketplace for competitors' activities to identify areas for enhancement in own products and services.
- Planned advertising campaigns for online, print and other mediums.
Marketing Intern
US Chamber of Commerce
Spain
01.2017 - 07.2017
- Curated AmCham Magazine, drove social media engagement (Ayuda en Acción Project, #WomenInLeadership, #AmChamSpain100), and facilitated networking events with executives from Google and Facebook.
Education
Master of Science - Marketing Management
Barcelona University
07-2023
BBA - International Business And Marketing
POMPEU FABRA UNIVERSITY
07-2018
Skills
Hard Skills:
- Digital Advertising and Analytics: Proficient in Google Analytics, SEMrush, Facebook & LinkedIn Ads
- Data Analysis and Visualization: Skilled in Tableau, Power BI
- Project Management: Experience with Jira, budgeting, forecasting, and project lifecycle management
- CRM & Marketing Automation: Proficient in Salesforce, Mailchimp
- Market Research: Expertise with Survey Monkey, Qualtrics
- Brand-Building: Skilled in Canva for creative strategies
Soft Skills:
- Stakeholder Engagement
- Cross-Industry Expertise
- Project Planning
- Resilience and Adaptability
- Self-Discipline
- Cultural Sensitivity
- Problem-Solving
- Leadership
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
Catalan
Upper Intermediate (B2)
B2
Galician/Portuguese
Proficient (C2)
C2
Accomplishments
- Gymnastic National Gold Medalist 2005
Affiliations
- Surfing: Transitioned from competitive gymnastics to surfing, finding a fulfilling way to stay active without the pressures of competition. Surfing has enhanced my resilience and adaptability.
- Hiking: Regularly engage in hiking to challenge my physical and mental limits. This activity helps me build endurance and push beyond my comfort zone, both personally and professionally.
- Travel and Cultural Exploration: Undertook a solo journey through South America for five months, overcoming personal fears and gaining valuable insights. This experience strengthened my independence and cultural awareness.
References
References available upon request.
Timeline
Project Manager & Strategy Lead
SIS International
04.2022 - Current
Global Business Planning & EMEA Team Lead
HP Inc.
07.2019 - 07.2021
International Marketing Coordinator
Volkswagen Group
09.2018 - 06.2019
Marketing Intern
US Chamber of Commerce
01.2017 - 07.2017
Master of Science - Marketing Management
Barcelona University
BBA - International Business And Marketing
POMPEU FABRA UNIVERSITY
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