SARA NGAI YAN LEUNG
Toronto,Canada
Summary
Senior commercial planning and sales operations leader with 10+ years of experience across luxury, premium retail, and wholesale environments. Proven expertise in sales planning, commercial strategy, demand forecasting, allocation governance, and executive analytics, with national end-to-end ownership. Trusted leader with a strong track record of translating strategy into executable plans and influencing cross-functional stakeholders at senior levels. Core strengths: Sales Planning & Strategy, Demand Forecasting, Allocation & Availability Planning, Commercial Analytics, Wholesale Operations, Executive Reporting, Cross-Functional Leadership, People Management.
Overview
11
11
years of professional experience
Work History
Manager, Sales Administration (Commercial Planning & Logistics)
ROLEX Canada
Toronto, Canada
06.2021 - Current
- Lead sales planning and commercial strategy for Rolex and TUDOR Canada, owning national forecasts, allocation decisions, and retailer-level commercial plans.
- Act as Buyer, Planner, and Allocation Lead, translating global brand direction and market demand into executable sales and availability strategies.
- Own demand forecasting and allocation governance, balancing supply constraints, brand equity, and wholesale partner priorities.
- Develop retailer-specific commercial strategies, optimizing assortment mix, allocation discipline, and sell-through performance.
- Deliver executive-level commercial analytics, dashboards, and performance reporting using Power BI, Tableau, Dynamics 365, Maestro, and advanced Excel.
- Partner cross-functionally with Sales, Marketing, Training, and Commercial teams to align launches, sales initiatives, and allocation strategy.
- Serve as a member of the Canadian leadership team, contributing to strategic planning and operational decision-making.
- Lead and develop a team of 6 sales operations and logistics professionals, establishing accountability, planning cadence, and performance standards.
- Oversee integration of spare parts planning (2024) into the broader commercial framework, expanding planning scope.
Planner, Direct-to-Consumer (Canada)
CANADA GOOSE
, Canada
04.2020 - 06.2021
- Owned seasonal assortment planning, forecasting, and OTB management for Canada DTC, supporting a $100M+ revenue business.
- Built bottoms-up financial and assortment plans aligned to strategic growth targets.
- Delivered executive sales and inventory reporting and partnered cross-functionally on launches.
Associate Planner / Retail Planning Analyst
CANADA GOOSE
, Canada
01.2018 - 01.2020
- Supported allocation, inventory planning, and KPI reporting across Retail and E-Commerce channels.
- Contributed to China market implementation and senior leadership reporting.
Production & Sourcing Coordinator
ADIDAS Group Canada
, Canada
01.2017 - 01.2018
Junior Coordinator
UNDER ARMOUR Canada
, Canada
01.2015 - 01.2017
Education
Retail Buying Certificate -
Ryerson University
Toronto, ON01-2019
Bachelor of Commerce -
Ryerson University
01-2013
Skills
- Sales Planning
- Commercial Strategy
- Demand Forecasting
- Allocation Strategy
- Merchandise Planning
- Wholesale Operations
- Executive Analytics
- KPI Dashboards
- Cross-Functional Leadership
- Power BI
- Tableau
- Dynamics 365
- Maestro
- Advanced Excel
- Demand forecasting
- Sales analytics
- Inventory planning
- Allocation governance
- Cross-functional collaboration
- Time management
- Regulatory compliance
Websites
Keywords And Skills
- Sales Planning
- Commercial Strategy
- Demand Forecasting
- Allocation Strategy
- Merchandise Planning
- Wholesale Operations
- Executive Analytics
- KPI Dashboards
- Cross-Functional Leadership
- Power BI
- Tableau
- Dynamics 365
- Maestro
- Advanced Excel
Timeline
Manager, Sales Administration (Commercial Planning & Logistics)
ROLEX Canada
06.2021 - Current
Planner, Direct-to-Consumer (Canada)
CANADA GOOSE
04.2020 - 06.2021
Associate Planner / Retail Planning Analyst
CANADA GOOSE
01.2018 - 01.2020
Production & Sourcing Coordinator
ADIDAS Group Canada
01.2017 - 01.2018
Junior Coordinator
UNDER ARMOUR Canada
01.2015 - 01.2017
Retail Buying Certificate -
Ryerson University
Bachelor of Commerce -
Ryerson University