Sara Moradian
Vancouver,Canada
Summary
A newly graduated MBA with extensive experience in data analysis, process improvement, and cross-functional collaboration. Proven track record in utilizing business analysis tools to optimize operations and support strategic business initiatives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
DrNext
04.2020 - 08.2022
- Launched an online prescription platform, increasing user registrations by 8.2% through targeted video campaigns on Instagram and LinkedIn, directly contributing to brand growth.
- Boosted audience engagement by 4.5% and expanded market reach by 5% through strategic social media content that emphasized inclusivity and diversity.
- Enhanced community interaction, improving customer satisfaction scores by 5.5% by maintaining swift response times under three hours.
- Led data-driven marketing strategy revisions, optimizing social media engagement and performance using Metabase analytics.
- Collaborated with cross-functional teams to gather requirements, ensuring accurate and comprehensive project documentation.
- Developed and maintained dashboards and reports, providing key stakeholders with real-time performance metrics and facilitating data-driven decision-making.
- Drove a 5% increase in visitor traffic through market research and promotion of virtual consultations, successfully outperforming competitors.
- Conducted in-depth data analysis using CRM and Metabase to identify trends and recommend actionable insights, improving departmental efficiency by 15%.
- Provided training and support to team members on data analysis tools and best practices, fostering a culture of continuous improvement and learning.
Marketing and Product Specialist
Merck KGaA
11.2017 - 03.2020
- Leveraged extensive market research and digital media expertise to enhance educational outreach and advisory services for healthcare professionals, significantly boosting brand credibility and trust through informed content strategies
- Boosted revenue by 5% in key territories over three months, utilizing CRM analytics and competitive benchmarking to inform targeted sales and marketing strategies and improve territory management
- Applied CRM analytics to refine marketing strategies, achieving enhanced product positioning that resonated with diverse audiences and boosted market engagement by 3.8% within three months through tailored messaging
- Spearheaded cross-functional collaboration between marketing and sales teams, ensuring that product promotion strategies were in sync with overall brand objectives, resulting in a unified and effective market presence.
Education
Master of Business Administration (MBA) -
University Canada West
01.2024
Skills
- Communication Skills
- Facilitation
- Google Analytics
- Analytical and Problem-Solving Skills
- Search Engine Optimization (SEO)
- Social Media Management
- Microsoft Office Suite
- CRM
- Analytical Thinking
- Collaboration and Teamwork
- Operations Management
- Project Management and Process Improvement
- Research
Certification
- Digital Marketing Professional Certification, DMI, 2023
- Google Analytics Certification, Google Analytics Academy, 2024
- Digital Marketing Certification, HubSpot Academy, 2024
- SEO Certification, HubSpot Academy, 2024
Social Links - Linkedin
www.linkedin.com/in/sara-moradian
Timeline
Marketing Coordinator
DrNext
04.2020 - 08.2022
Marketing and Product Specialist
Merck KGaA
11.2017 - 03.2020
Master of Business Administration (MBA) -
University Canada West