SARA MEDD

• Work with clients to build a personal brand image for them through wardrobe and style
• Conduct comprehensive wardrobe assessments for clients, identifying gaps and recommending key pieces for versatile styling options.

• Recruit, train, and lead a team of managers and sales associates: construct dynamic and compelling development plans to keep the sales team empowered in a positive and challenging environment through coaching, engaging individuals’ unique learning styles
• Act as an omnichannel business owner, curating meaningful consumer experiences, while keeping profitability top of mind through development and management of annual budgets
• Increase store sales by implementing strategic marketing campaigns and promotional events.
• Analyze sales data to identify trends and opportunities for improvement, adjusting strategies accordingly.

Highlighted Achievement: Increased all KPI’s across the board within 6 weeks of new position: foot traffic, conversion, data capture, ADS, UPT

• Founder/sole owner of the first virtual personal shopping service for gender-neutral and androgynous style
• Produced Kickstarter marketing video according to my branding vision, sourcing talent, music, photographer, DP, editor
• Secured ongoing press coverage from top press outlets, including Buzzfeed feature

Highlighted Achievement: Built a brand from the ground up through networking, branding and marketing, reaching email subscriber list of 26,000+

• Collaborated with photographers, directors, art directors, and producers and assisted lead stylist in curating looks to achieve desired aesthetic for high-profile editorials, advertising campaigns, and celebrity red carpet events.